Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Results found: 9

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  Persuasion
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Content available remote

Poézia ako alternatíva učeného teologického výkladu? Najsvätejšia Trojica optikou poézie sv. Gregora z Nazianzu

100%
Brodňanská E.
Studia theologica
|
2022
|
vol. 1
15-39
EN
: Gregory of Nazianzus valued the educational influence of poetry. He hoped that the recipients of his poetry would be not only delighted, but also educated and convinced by its attractive form. This is the case with the problem of the Holy Trinity as well. A closer study of Gregory’s verses, presenting and introducing the secret of the Holy Trinity, reveals the union of the impersonal view of Gregory the Theologian with the profound personal feeling of Gregory the man. Gregory proposes a clear definition of the mutual relation of the three divine persons, their trinity, and presents the immense secret of the Trinity. In relation to man, he argues for the grace and kindness of the Trinity. These verses, primarily written for the common people, the young without any experience, people from Gregory’s environment, very often unbelievers, could be taken for an alternative to the more thoughtful and more sophisticated theological sermons. In these verses, Gregory offers basic truths, while using poetic means and expressions to make them more attractive. It helps him arouse the interest of listeners or readers, and their willingness to perceive is subsequently transformed into a better understanding and memorization of the presented truths.
2
Publication available in full text mode
Content available

Persuasive-Communication and Manipulative-Communication Concepts in Television Programme of the Reality TV Genre

100%
Gondeková V.
Media Literacy and Academic Research
|
2018
|
vol. 1
|
issue 2
51-59
EN
The study explores determinants of the nature of communication concepts. A communication concept is a communication access which is used by communicators to reach their goal. In text a communication concept is realised by communication tools. There are three types of communication tools: persuasive techniques, arguments and stereotypes. Communication tools are the main determinants of a communication concept’s nature. A communication concept can be persuasive-communication and manipulative-communication. The nature of communication concept as whole is determined by the position of its components on an axis between persuasion and manipulation. The aim of this study is to characterize and theoretically determine components of communication concepts in reality TV programmes of reality TV in Slovakia.
3
Publication available in full text mode
Content available

Walka na słowa – analiza sloganów wyborczych z kampanii do Sejmu i Senatu z 2019 roku

88%
Guziak A.
Facta Ficta. Journal of Theory, Narrative & Media
|
2021
|
vol. 7
|
issue 1
211-226
EN
In the paper Battle of words – analysis of election slogans from the campaign to the Sejm and the Senate of 2019 Albert Guziak conducted an analysis of the official slogans and selected secondary election catchwords used by political parties during the last election campaign to the Polish parliament in 2019. The collected material was examined from the political-linguistic perspective, according to which the author focused on linguistic aspects (used lexis, methods of argumentation, grammatical modifications made) and political science criteria for the evaluation of election slogans (taking into account the effectiveness of the message, assessing the placing of the usage use of election slogans into the context of the ideological profile of a given political group and from the perspective of the social economic reality accompanying the election campaign of 2019). The aim of the paper is to try to define the specificity of slogans used for persuasive purposes in one of the most important domains of political activity i.e. the election campaign. The first part of the title – “Battle for words” – of the chapter was consciously chosen by the author to emphasize the ‘militaristic’ and aggressive nature of the use of language in election campaigns. By selecting and analyzing authentic election slogans, the author wants to capture the most important elements and features that characterize election slogans; to this end, he confronts the collected linguistic material with theoretical studies on political slogans, e.g. Marek Koch's work: Slogany w reklamie i polityce (Slogans in advertising and politics), as well as the study: Język marketingu politycznego w kampanii wyborczej ’97 (The language of political marketing in the '97 election campaign) by Aneta Banasik.
4
Publication available in full text mode
Content available

Persuasion, Justice and Democracy in Plato’s Crito

75%
Liebersohn Y. Z.
Peitho. Examina Antiqua
|
2015
|
vol. 6
|
issue 1
147-166
EN
Speeches and persuasion dominate Plato’s Crito. This paper, paying particular attention to the final passage in the dialogue, shows that the focus on speeches, persuasion and allusions to many other elements of rhetoric is an integral part of Plato’s severe criticism of democracy, one of the main points of the Crito. Speeches allow members of a democracy – represented in our dialogue by Crito – firstly to break the law for self-interested reasons while considering themselves still to be law-abiding citizens, and secondly to feel that they are in a tolerant society preferring logos/persuasive speech above bia/compulsion. Socrates counters Crito’s speeches with speeches of his own, not only to defeat him at his own game, but also to make him aware how dangerous the game is. Real knowledge is preferable to speeches, but a democracy without speeches and rhetoric is doomed.
5
Publication available in full text mode
Content available

Persuasion mit Humor? Zum Handlungspotential von Pressekarikaturen

71%
Lüger H.-H.
Studia Germanica Gedanensia
|
2022
|
vol. 47
54-67
EN
Cartoons are among the persuasive images that present pointed, biased, often exaggerated or humorous statements. They are considered semiotically complex and therefore their analysis requires the consideration of different codes. The aim of this article is to show, by means of concrete examples, the extent to which categories of argumentation analysis can also be meaningfully applied to cartoons.
DE
Karikaturen gehören zu den persuasiven Bildsorten, die pointierte, parteiische, oft überzeichnende oder humorvolle Stellungnahmen präsentieren. Sie gelten als semiotisch komplex, ihre Analyse setzt daher die Berücksichtigung verschiedener Kodes voraus. Der folgende Beitrag verfolgt das Ziel, anhand konkreter Beispiele zu zeigen, inwieweit sich Kategorien der Argumentationsanalyse sinnvoll auch auf Karikaturen übertragen lassen.
6
Publication available in full text mode
Content available

A universal persuasive perspective.

63%
Świątek J.
Kultura i Polityka
|
2014
|
issue 15
141-157
EN
Perspectivity is a natural and inherent mode of both constructing mental reality and producing language. In other words, imposing perspectives is to some extent what we must do when we speak, but to some extent it is a matter of choice that has significant communicative implications. The paper tries to explore the basic types of perspectivity that have a bearing on persuasive discourse.
PL
Perspektywizacja (ang. perspectivity, niekiedy perspectivization) jest naturalnym i koniecznym sposobem konceptualizacji rzeczywistości i tworzenia komunikatów językowych. Oznacza to, że narzucanie perspektywy to w pewnym sensie konieczność, ale też w pewnym stopni kwestia wyborów mających istotne znaczenie komunikacyjne. W artykule autor stara się pokazać podstawowe obszary perspektywizacji, które mają istotny wpływ na wybory językowe w dyskursie perswazyjnym.
7
Publication available in full text mode
Content available

Akt retoryczny jako forma komunikacji publicznej

63%
Skulska J. K.
Studia Ekonomiczne
|
2018
|
vol. 376
195-210
PL
Artykuł omawia propozycję perspektywy badawczej – krytyczną refleksję oraz interpretację aktów komunikacji przez pryzmat retoryki. W niniejszym tekście zaprezentowane zostanie kilka przykładów analiz kulturowych aktów komunikacyjnych występujących w przestrzeni publicznej oraz podstawowych zasad metodologicznych retorycznej interpretacji. Autorka postara się również wyjaśnić relacje między retoryką, wizualnością a semiotyką. Zwrócona zostanie także uwaga na fakt, że identyfikacja aktów retorycznych przez uczestników interakcji w komunikacji publicznej jest podstawą interpretacji, np. kultury jako obszaru komunikowania w przestrzeni publicznej.
EN
The article discusses a new research perspective – critical reflection and interpretations of communication acts through the prism rhetoric. This article will present several examples of cultural analyzes of communication acts occurring in the public space and the basic methodological principles of rhetorical interpretation. The author will also try to explain the relationship between rhetoric, visuality and semiotics. Attention will also be paid to the fact that the identification of rhetorical acts by participants of interaction in public communication is the basis for the interpretation of, for example, culture as an area of communication in public space.
8
Publication available in full text mode
Content available

Ephemera als Medium der sprachlichen Persuasion und Manipulation am Beispiel der Wahlplakate aus Österreich

63%
Ulmann K.
Studia Germanica Gedanensia
|
2022
|
vol. 47
68-82
EN
This article presents the rhetorical devices of a persuasive or manipulative nature and speech acts used on Austrian election posters. Based on the material from the Austrian National Library (ÖNB) poster archive, the study analyses the applied devices of a lexical-semantic and syntactic nature, as well as speech acts. As discussed, many rhetorical devices (e. g. metaphors, hyperboles) and illocutionary and perlocutionary speech acts are used on election posters from Austria.
DE
Das Ziel des vorliegenden Beitrags ist es, die sprachlichen Mittel der Persuasion und Manipulation sowie Sprechakte darzustellen, die auf Wahlplakaten in Österreich Verwendung finden. Die Untersuchung bezieht sich auf das Plakatarchiv der Österreichischen Nationalbibliothek (ÖNB). Analysiert werden die verwendeten lexikalisch-semantischen und syntaktischen Mittel der Persuasion und Manipulation sowie persuasive Sprechakte. Es wird gezeigt, dass eine Reihe von rhetorischen Figuren (z. B. Metaphern, Hyperbel) sowie Sprechhandlungen auf österreichischen Plakaten Anwendung finden.
9
Publication available in full text mode
Content available

Generating, Intensifying, and Redirecting Emotionality: Conceptual and Ethnographic Implications of Aristotle’s Rhetoric

63%
Prus R.
Przegląd Socjologii Jakościowej
|
2013
|
vol. 9
|
issue 2
10-45
EN
In contrast to those who more characteristically approach emotion as an individual realm of experience of more distinctive physiological and/or psychological sorts, this paper addresses emotionality as a socially experienced, linguistically enabled, activity-based process. While conceptually and methodologically situated within contemporary symbolic interactionist thought (Mead 1934; Blumer 1969; Strauss 1993; Prus 1996; 1997; 1999; Prus and Grills 2003), this statement is centrally informed by the pragmatist considerations of emotionality that Aristotle (circa 384-322 BCE) develops in Rhetoric. Although barely known to those in the human sciences, Aristotle’s Rhetoric provides a great deal of insight into people’s definitions of, and experiences with, a wide array of emotions. Addressing matters of persuasive interchange in political, judicial, and evaluative contexts, Aristotle gives particular attention to the intensification and neutralization of people’s emotional states. This includes (1) anger and calm, (2) friendship and enmity, (3) fear and confidence, (4) shame and shamelessness, (5) kindness and inconsideration, (6) pity and indignation, and (7) envy and emulation. Following an introduction to “rhetoric” (as the study of persuasive interchange) and “emotionality,” this paper briefly (1) outlines a pragmatist/interactionist approach to the study of emotionality, (2) considers Aristotle as a sociological pragmatist, (3) locates Aristotle’s work within the context of classical Greek thought, (4) acknowledges the relationship of emotionality and morality, and (5) addresses emotionality as a generic social process. Following (6) a more sustained consideration of emotionality within the context of Aristotle’s Rhetoric, the paper concludes with (7) a short discussion of the importance of Aristotle’s work for studying emotionality as a realm of human lived experience on a contemporary plane.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.