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The scientific discipline of archeology has gone through various stages of its development and improvement of research methods. First, it was combined with ancient history and the history of art. In the mid-nineteenth century, the base of its chronology was on biblical events. Modernist archeology of the twentieth century focused on classifying monuments and reconstructing cultural processes. In the second half of the twentieth century, archeology inspired other disciplines of culture and science to “stratigraphically” look at their own history. In this way, the stratification of scientific thought (archeology of knowledge), the history of photography (archeology of photography), and the media (archeology of media) began to be analyzed. Archeology has become a cognitive metaphor in contemporary culture. Lack of knowledge of the theoretical and methodological achievements worked out by archaeologists may, after some time, lead to the trivialization and petrification of the archaeological metaphor, although today it still seems fresh and innovative for “archeology of media,” “archeology of photography,” or “archeology of modernism.”
EN
The perception of reality by social ecologists has its source in the life sciences and refersto the organicist theory in sociology. Proponents of this school assumed that, in humancommunities, creating a definite relationship between biotic and rather more intangibleaspects of the social system is secondary to the influence exercised by material conditions. Social ecology focuses on the way in which patterns of social relations are created bygroup who are adapting to new environments. This approach led to Robert Park’s naturalisticattitude and and to him and his followers exploring the development of Americancities. Park proposed that the development of the city itself is the cause of social changewhich is taking place, as well as of its pathological side-effects. Examining towns whichwere growing dynamically, the researchers themselves were involved in hostile conflictsset in an environment characterised by the survival of the fittest. Social ecologists havepostulated this approach as the naturalistic vision in social research. They saw the needfor becoming engaged in the community in order to know the context of its activities andthey were convinced that this was the best way of understanding and explaining humanbehavior. Despite the explicit criticism from anti-naturalistic sociologists, I argue that theproposed pattern of sociology generated significant results and has a practical continuationto the present day.
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