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Does Coopetition Strategy Improve Market Performance? An Empirical Study in Mobile Phone Industry

100%
Le Roy F., Sanou F. H.
Journal of Economics and Management
|
2014
|
vol. 17
64-92
EN
A central question about coopetition is its impact on performance. Past researches on this question obtained mixed results. No past researches have attempted to evaluate the impact of coopetitive strategies on performance compared with other strategies vis-à-vis competitors: aggressive, cooperative or coexistence strategies. In addition, there have been few studies that attempt to establish a relationship between coopetitive strategy and market performance. In order to fill these gaps, this research studies the impact of coopetitive strategy on market performance, compared to the impact of aggressive, cooperative and coexistence strategies. An empirical study is conducted in the mobile telephony industry. The method is a structured content analysis that identifies the strategic movements of mobile operators from different countries and geographical regions. The results show, first, that only three strategies may be identified in the industry: aggressive, cooperative and coopetitive. The results show, second, that the market performance depends on the strategy adopted toward competitors. A coopetition strategy seems to perform better than either an aggressive or a cooperative strategy. An aggressive strategy is more effective than a cooperative strategy.(original abstract)
2
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Budowanie relacji z klientem jako determinanta lojalności i satysfakcji konsumenta na rynku telefonii komórkowej

72%
Łęgowski S.
Studia Ekonomiczne
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2017
|
vol. 328
93-105
PL
Celem rozważań przedstawionych w artykule jest ukazanie związku pomiędzy budowaniem relacji z klientem a jego lojalnością i satysfakcją ze świadczonych usług. W tym celu dokonano analizy literatury przedmiotu oraz raportów instytucji rządowych na temat zachowań konsumentów na rynku telefonii komórkowej w Polsce. Artykuł ma charakter teoretyczno-poznawczy.
EN
An aim of consideration is to present the connection between building customer relationships and consumers satisfaction and loyalty from services. For this purpose, the author analyzed literature and reports made by goverment’s institutes of consumers behaviours in the market for mobile telephony in Poland. The article is of the theoretical and cognitive nature.
3

Badanie postaw klientów telefonii komórkowej wśród studentów

58%
Frąckiewicz E., Markowicz I.
Wiadomości Statystyczne. The Polish Statistician
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2005
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issue nr 11
44-56
XX
Artykuł przedstawia wyniki badań charakteryzujących postawy i opinie klientów, z grupy osób studiujących, wobec usług świadczonych przez operatorów telefonii komórkowej oraz funkcji samych aparatów. Okazało się, że największą uwagę ankietowani przywiązują do ceny, czym można wytłumaczyć zainteresowanie promocjami cenowymi organizowanymi przez operatorów. Na wybór operatora istotny wpływ miała także jakość oferowanych połączeń. Zdaniem respondentów idealny telefon powinien mieć systemy WAP i MP3, dyktafon i aparat fotograficzny.
EN
Thanks to GSM system entry, many changes in design and function, and most of all decreasing price politics, the mobile phone market growths dynamically. The value of global market is estimated at 60 mln euro. Polish market follows these changes. The research presented in this paper, shows that situation. In young respondents opinion, there is no difference between 3 Polish operators. It occurs that the most important factors took into consideration during the purchasing process are price and brand. The future telephone set is supposed to have MP3 system, WAP and photo module to be popular.
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