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Zarządzanie i Finanse
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2012
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vol. 4
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issue 2
229-239
EN
The aim of the publication is to systematize the research results related with the influence of an informal information on customer behavior. On the basis of literature analysis, it has been concludes that all the factors influencing the impact of the information on customers’ purchase decision depends on three groups of factors: customer, product and information. The publication describes the influences of these groups of information-related factors on customer perception and behavior. Limitations of the research and suggestion for the future have also been indicated.
EN
This article analyzes the test-retest reliability of network size and density measures originally implemented in face-to-face surveys, but implemented in this research in a telephone survey for examining 'Social Relationships among Czech Citizens'. For this purpose we can divide family and friendship networks. Network size is measured with the number of family members; respondent's friends at work, in the neighbourhood, as well as other friends. Network density is operationalised as frequency of contact with family members and friends. The analyses show a high test-retest reliability of the network size and density measures of the family network, but very low reliability for the measures of the friendship network. More detailed analysis reveals that the low reliability of network size, density of friends at work, and contact frequency with friends, can be explained in terms of respondent characteristics. In contrast, the low level of reliability exhibited by other variables is independent of respondent characteristics.
EN
The article refers to research carried out at the Migration and Ethnic Relations department of the Faculty of Anthropology and Sociology at Paris Diderot University in 2008-2009. The paper describes the gradual process of changes associated with the opening of the labor market to Polish immigrants in France and its impact on adaptation strategies of Poles taking up unauthorised employment. The first part of the article analyses Poles’ immigration in the context of selected aspects of employment in France. In the second part, examples of immigrant strategies show how the adaptation processes have evolved over several years. The paper also describes how competition arises on the labor market of unauthorised work and the ethnicisation of social roles. The third, major part, analyses the role of social networks in the context of an access to the labor market under different systems of recruitment. This part also presents the case of Kolbuszowa – and the phenomenon of integration or exclusion of new members of this immigrant community among which migration networks have developed. The transition from the gray area to the legal labour force is analyzed in terms of labour context impact and the position of an immigrant in a given community.
EN
Increasing interest in new technological advances, in this case smartphones brings about an increasing scale of their usage, which in many cases exceeds the boundaries of common use and becomes problematic. The period of restrictions caused by COVID-19 is a variable causing an increase of social media usage across age groups. Based on a theoretical analysis, we have defined the main objective of a questionnaire study, which is to measure the way and size of problematic usage of smartphones among female university undergraduates, including the attributes of phobic and addictive usage. In order to cover the matter in a wider context, another objective of this study emerged, which was to explore the connection between the size and method of smartphone use and some other concepts, such as the fear of missing out and satisfaction with life. The third objective we introduced was a regression model of observed variables with problematic smartphone use behaviour as a dependant variable. The research study comprised 988 female undergraduates in the age range of 19 – 56 (M = 22.8; SD = 5.31; IQR = 3). Data were collected between January and March 2021 using the platform Google Forms, combining random selection and Snowball Techniques.
EN
This article analyses the role of cooperation, social networks and social capital in stimulating innovations in enterprises which shape the basis for a knowledge-based economy in Latvia. Although Latvia has participated in EU's assessments of innovative activities, the results of these assessments have never been analysed in terms of social capital. By using comparative reports, one can compare the situation in Latvia with the situation in other countries. The first part of the article addresses theoretical aspects of social capital and creation of innovations. The second part gives an insight into two of the most popular instruments used for comparing European countries in the field of innovations, namely, the European Innovation Scoreboard and the Community Innovation Survey. The third part analyses the effect of social capital on the indicators of a national innovation system in Latvia. In the final part, data obtained from the most recent Community Innovation Survey are used to analyse the effect of cooperation on creating innovations in Latvia's and Estonia's food industry.
EN
There are at least two significantly different approaches to the conceptualisation of social capital. Advocates of the most influential stream define social capital primarily as an attribute of societies, as an innate characteristic of the social environment based on the high degree of interpersonal and institutional trust facilitating people's co-operation. Adherents of the other stream define social capital in terms of mutually beneficial exchanges based on social connections and informal networks allowing individuals to achieve their own particular goals. The former approach prevails in 'western' countries, while the latter one prevails in the study of social change in post-communist societies where social capital drawing from interpersonal trust seems to be rather low. The aim of this article is to contribute to the conceptualisation and measurement of social capital, with a special emphasis on its role in post-communist societies. The authors attempt to develop a measurement model for the two distinct dimensions of social capital mentioned above. The measurement model for the two dimensions of social capital is developed and tested by confirmatory factor analysis. The authors proceed by testing the hypothesis that social capital defined as trust is only weakly linked to social stratification, while social capital defined as a person's involvement in mutually beneficial exchanges shows significant variation between groups defined by relevant stratification variables. The analysis was performed on the data from the Social Networks survey carried out in the Czech Republic in 2001 under the International Social Survey Programme.
EN
Despite being a pressing issue, the role of personality traits in the adolescent use of social networks has not yet been researched empirically in Slovakia. The aim of this study is to increase knowledge about the relationship between the tendency to overuse social media, personality traits and self-esteem in a sample of Slovak adolescents. Furthermore, it also confirms the gender differences in the tendency of male and female adolescents to use social media in a risky way. The research sample comprised 284 Slovak adolescents aged between 15 and 20 years old (M = 17.88, SD = 1.67); 141 of the subjects were female. The data collection was carried out using the snowball method i.e., by means of a Facebook questionnaire. The study suggests the importance of personality factors such as neuroticism and conscientiousness in explaining the tendency to overuse social media. The role of personality traits and gender differences may be relevant for designing prevention activities and intervention programmes on risky social networking use in adolescence.
EN
In the presented study, we focus on the basic characteristics of the anthroponymic communication register to which names of social network users belong as well. We point to the elemental difference between an individual’s nicknames (which is also a result of social relations) and names in the virtual cybernetic space – in other words, the difference between a name of a participant in chat communication and a name in social networks. Based on the comparison of these various name forms, we point to the basic characteristics of anthroponyms of social networks, i.e. a hybrid structure situated on the borderline of first names, surnames, hypocoristic forms of anthroponyms, and nicknames with a distinct aspect of autonomination. In the study, we deal with the formal structure of social network anthroponyms as well.
EN
This article considers the character of social relationships in an urban settlement and their significance for the quality of life in the residential area. It analyses the influence of time and physical space on the level of inter-human contacts and shows, taking specific examples, how established relationships contribute to the improvement of life in the locality. To address this issue the author chose the theoretical approach of social capital, which deals with the significance of social networks. A section of the largest settlement in Slovakia, Bratislava Petržalka, is the locality for his empirical research. Here he identifies social groups and opportunities; he analyses the influence of time and physical space on the level and quality of inter-human contacts. On the basis of specific examples he shows how established relationships contribute to raising the quality of life in the locality. The article outlines an applied approach in the renewal and development of settlements by means of social networks and social capital.
EN
The interview focuses on Friedrich Krotz’s views on the mediatisation of communication and culture and its consequences for daily life and social relations, culture and society. While discussing the topic Friedrich Krotz mostly addresses the negative aspects of mediatisation and outlines possible solutions to counter them. The given topics also refer to technological and cultural development of the society in the light of the influential notions proposed by Theodor Adorno, Max Horkheimer or Marshall McLuhan as well as from the viewpoint of specific traits of today’s communication via cyberspace. The interview therefore covers the issues concerning Internet security and privacy. The discussion specifically reflects on our dependence on online search engines, especially Google, and Internet social networks such as Facebook or WhatsApp.
EN
The contribution is meant to be a micro-case study to the issue of institutional production and reproduction of security of a selected minority group in Slovakia, through tracing the process of social networking and re-construction of the (ethnic) identity on a religious basis. Principal attention is paid to the analysis of the trans-social and trans-ethnic discourse and the concept of New Roma as a de-ethnicised and a historically constructed label with positive and inscriptive connotations. The Pentecostal concept of the Family of God is studied in connection with the perception of the increased feeling of security not only within primary (family) networks, but also within hybrid (religion-based) networks. The New Roma concept offered to Roma by pastors would increase the potential of Roma to enter also secondary (professional) and other kinds of networks within the mainstream society and allow them positive visibility at the mezzo-level of society. The new forms of social networking hand in hand with the new concept of de-ethnicised and de-essentialised identity would allow Roma to change the management techniques from making security through invisibility to a more emancipative and assertive technique employing the paradigm “more visible = more secure”. The author points out the forced ethnicisation of the categories of Rom and Roma nation at the level of the practical discourse. From this point of view, the traditional type of ethnicity (based on traditional definitions of the nation) is often intentionally over-communicated. Both ethnicisation (excessive accentuation of the ethnic perspective) and de-ethnicisation tools for an objective fixing of the unfavourable position of Roma ethnic minority. This may produce a strong feeling of cultural hostility and insecurity on “both sides”. The author picks up the cases from practice and turns attention to the analysis of the deconstruction a consequent reconstruction of the label Roma in the Pentecostal pastoral discourse among the Roma in Slovakia. She shows how it works with a positive concept of Romahood in an historic manner, i.e. using the concept of “Family of God”. The comparative analysis of construction of (new) Romahood in pastoral discourse has shown that it is constructed as a category of practice, which is intentionally ethnically emptied to a large extent and creatively filled with specific content in line with the creed of good, moral, useful and decent life. This approach enables the “new Roma” to adopt new, socially and personally more favourable and secure positions in the new late-modern world.
12
Content available remote

SOCIÁLNY KAPITÁL A TRIEDY V SLOVENSKEJ SPOLOČNOSTI

75%
EN
In this article we analyse data from the International Social Survey Programme, module Social Networks and Social Resources 2017 to identify the relationship between social capital and social classes in Slovakia. According to the work of Florian Pichler and Claire Wallace, we are focusing on different dimensions of social capital (they distinguished formal and informal capital, with their extensity and intensity). Using the method of ordinal regression analysis we found out, that social class is an important element in understanding social capital in Slovak society. Upper classes have higher levels of social capital (both formal and informal capital) than middle classes and lower classes, although informal capital was not as clearly stratified by class.
13
75%
EN
This paper studies the relationship between perceived happiness and volunteering among European senior citizens, paying special attention to differences based on gender and generational cohorts. The empirical analysis utilised micro data from the World Values Surveys (WVS: 1994/98, 2005/09 and 2010/14). The main conclusions are: i) Employment, education and income are key factors for understanding senior citizen volunteering and wellbeing; ii) senior citizen volunteering can be a positive factor that reinforces happiness if senior citizens chose activities that promote wellbeing; iii) it is important to encourage economic development that helps to improve the life conditions of all citizens.
Communication Today
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2016
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vol. 7
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issue 1
32–51
EN
This study focuses on the issue of media education of children as a part of media literacy, offering an overview of the current theoretical framework related to the given topic and an analysis of various research findings presented by renowned scholars in Slovakia and abroad. The author also offers results of her own research which aimed to obtain necessary information on the topic, to analyse and evaluate media, traditional as well as the new media, as a part of free time activities of primary school children in Slovakia. This research, supported by findings of other researches, shows that television and the Internet are dominant within media which are used by primary school children for gathering information. From the point of view of personal communication with friends and family, it can be said that the face to face communication is in many situations replaced by telephone calls or text messages. Further on, the study aims to find out about how pupils identify with different types of media and its contents. The last part of the text deals with different approaches to media education of the countries in the European Union, which served as a basis for developing the idea of media education in Slovakia. In the last part of the study, the author deals with media education as such and as an essential part of school curriculum, further on, analysing approaches of media education in other EU countries and describing the actual situation in Slovakia. The article thus shows how the media education contents in primary education could be updated so they fit recent trends and the current ‘media’ age.
EN
Hospitality is an important part of intercultural relations and a way of managing social networks. When we take a comparative look at the Polish and Norwegian styles of hospitality, we can see how a society of few strong bonds and a society of many weak bonds are produced in everyday interactions. As Polish and Norwegian hospitality cultures are distinctly different, an interesting question is how nationally mixed couples prepare for a visit and entertain their guests at home. In the light of our investigation, receiving guests at home is likely to make everyday situations of inter-cultural negotiations even more difficult to deal with than usual. During such visits, our interlocutors both expressed and creatively negotiated not only their interpersonal and intimate relationships, but also their identities. Some couples decided to solve possible problems in this area by avoiding inviting guests as frequently as they used to. Another strategy was to separate different categories of guests for different visits according to language and national criteria, which resulted in creating relatively isolated social networks for the man and the woman in a relationship. The third strategy that we identified was to adjust different hospitality models to different kinds of guests and various occasions. The Norwegian model was applied in the case of closer and more frequent guests, and the Polish one – for older family members and those who came less frequently. The empirical material of the study included seven joint in-depth interviews conducted in Poland and Norway, during which the couples were asked about their hospitality habits.
16
Content available remote

Jak sociologie přichází o společnost

75%
EN
The article analyses the development and the current situation in sociology in relation to the transformations that contemporary society is going through. The author explores some basic sociological questions in an examination of the character of institutions and forms of social stratification, showing how deeply these questions are connected with the character of 'organised modernity'. He analyses the transformations of society since the 1970s and studies the concepts connected with the increase in insecurity and the decline in trust within society. In this context he analyses the concepts of social capital, networks, and trust. He shows that these concepts are incapable of establishing a link between the actors and the system as a whole. A sociology that dismisses society from the sets of strategies of individual action only contributes to the general trend of privatising the public sphere for the benefit of private interests.
EN
Focusing on the process of suburbanisation as a modern urban development, this review article aims to present the cultural perspective of urban studies. After presenting a brief historical context and the cultural conditions of suburbanisation, the article focuses on three main approaches: social network theory, the relational theory of social and symbolic boundaries, and studies of representations in popular culture. Based on examples of theoretical and empirical studies of suburban development in capitalist cities, the review endeavours to enrich the contemporary agenda of suburban research within a Central European, post-socialist context.
18
Content available remote

Repozytorium DSpace względem zaleceń Web 2.0

63%
EN
DSpace, in this article, is described as solution for academic repository and it is compare with widely known Web 2.0 recommendations presented in an great number of web publications and today's solutions. This comparison is based on formal foundations of DSpace, possibilities which comes with this software – described in documentation (for example in handbook or wiki) – and practical implications from existing implementations. Important role in this comparison plays present user and his needs from social networks and web services he are likely incorporate to professional work. Repository should be usable for him as much as it is possible. DSpace gives administrators and institutions place to make their own upgrades and propose new solutions to increase this usability. This article is also mention about general properties and characteristic of DSpace, especially about record-making and how can end-user make the most of repository sources in Web 2.0 world.
PL
Zjawisko migracji w dyskursie publicznym bardzo często postrzegane i komentowane jest w ramach klasycznych dychotomii wyjazdów i powrotów; bądź też nieustannie sprowadza się je do kontekstu jednokierunkowej mobilności oraz neokomunitarnych procesów integracyjnych. Niemniej jednak dla wielu polskich migrantów poakcesyjnych to nie wyjazd, integracja czy ostateczny powrót stanowią cel migracyjnych praktyk – to raczej pewnego rodzaju „osadzanie się w mobilności” okazuje się podstawowym elementem pragmatyki ich życia. Celem artykułu jest prześledzenie zależności zachodzących w ramach prowadzenia takiego mobilnego życia przez migrantów przemieszczających się pomiędzy Polską i Norwegią, ich pragmatycznym osadzaniem się w danych sieciach społecznych oraz kontekstami zaufania, wzajemności i nieufności, które często stanowią konteksty tożsamościowej inkluzji bądź ekskluzji.
EN
In Polish policy circles, despite empirical evidence to the contrary, much of Polish international migration is still debated within traditional conceptual frameworks that regard migration as a unidirectional movement from a country of origin to a country of destination, resulting in settlement or a return home. These conceptualizations however do not reflect contemporary trajectories of Polish migration, which have become much moredifferentiated after the EU enlargement leading to a diversity of migration trajectories. The article aims to explore a complex interplay between the strategies of “settling on the move” and migrants’ embeddedness in pragmatic networks, where trust, reciprocity and mistrust play a pivotal role that may lead to social inclusion or exclusion.
Communication Today
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2010
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vol. 1
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issue 1
83-93
EN
A research called 'On-line generation: information, communication and digital youth participation in the information society' was carried out during 2009 in Slovakia. The aim of this project was primarily an analysis of youth participation in the creation, provision, sharing, communicating and using information in the online environment. The need for the project resulted primarily from the fact that the Internet has completely changed the pattern of communication between humans. The contribution brings the most important research findings and facts of online generation in Slovakia.
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