Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Results found: 3

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  Social networking
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

Games on Social Networks and the Promotion Within

100%
Mago Z.
Studia Ekonomiczne
|
2014
|
vol. 205
49-58
EN
Social networks are undoubtedly a phenomenon of current electronic and social communication. Their interactive nature in digital environment allows the use of both traditional and new marketing tools, such as online marketing, viral marketing and advergaming. Playing computer games via social networks has just become a very popular activity because it combines some advantages of computer games with communicability of social networks. The aim of the study is to determine the extent of advergaming on social networks and its importance as an interactive marketing tool, using a questionnaire about advergaming on Facebook, that belongs to the most widely used social networks not only in Slovakia, the Czech Republic and Poland, but also worldwide.
2
Publication available in full text mode
Content available

Consumer Behavior in the Digital Era - Evidence from Romanian Market

100%
Balan C.
Journal of Economics and Management
|
2014
|
vol. 15
5-24
EN
Romanian consumers entered the digital era with more or less enthusiasm, knowledge and openness to communicate and purchase in the new environment. Internet and social networks, blogs and opinion formers, brands present in social media and in online stores are common denominators of the life of many Romanians. Hereinafter, the behavior of consumers in the digital era and the implications for the marketing communication of the companies are presented from both quantitative and qualitative up-to-date perspectives
3
Publication available in full text mode
Content available

Efekty budowania wizerunku marki poprzez serwisy społecznościowe - badanie opinii internautów pokolenia y

80%
Moroz M.
Studia Ekonomiczne
|
2013
|
vol. 157
123-132
XX
Social networking sites, in addition to the standard features of communication between members of the community, are also another channel to build brand image and shaping consumer buying behavior. SNSs allow the establishment of the so-called company profiles, enabling a continuous and interactive dialogue with customers or potential customers. This paper presents an analysis and assessment of the effects of becoming a fan of the brand by the person of generation Y in the light of empirical research.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.