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EN
This paper focuses on the phenomenon of bullying in the electronic environment - cyberbullying. It is divided in two parts - a theoretical part in which we define basic concepts such as bullying and cyberbullying, as they are important in our context. The contribution includes several definitions of cyberbullying from authors who first thought of this topic. Cyberbullying also includes various forms, which, together with their means, are elaborated at work. It is important to explain basic bullying that we compare with cyberbullying. Our goal is to design options and solutions for its prevention and elimination. The research part is in the form of a quantitative questionnaire which analyzes the issue of cyberbullying through the eyes of secondary school pupils, especially their real experience and knowledge of the assumed subject to achieve the idea of the current state. We discovered whether students were bullying someone over the internet, cyberbullying, and how they matched cyberbullying. The aim of our research questions was also to find out if students are familiar with some of the web sites that deal with cyberbullying prevention and whether their school provides enough information to address this issue.
EN
The interview was conducted during the Megatrends and Media 2018 – Reality and Media Bubbles conference organised by the Faculty of Mass Media Communication at the University of SS. Cyril and Methodius in Trnava in April 2018 as the professor was one of the main plenary speakers at the conference. The interview focuses on the language of new media, and the Internet in particular, and the use of technologies from the professor’s point of view. It deals with ongoing simplification and liberalisation trends in society and language as well as with the development within linguistics characterised by the shift from prescriptivism to descriptivism and their possible reflection in the new media and in education. It introduces the tendencies of intertextuality and informalisation that are typical for the language of the media today.
EN
This theoretical-empirical contribution deals with mobile applications and the various ways in which they are used in current journalism. The aim is to analyze and then to compare mobile applications of typologically different media - newspapers, magazines and television. In the first part of the contribution, the author deals with brief characteristics of mobile applications and opportunities for their application. The second part of the study deals with the analysis and the resultant comparison of three mobile applications from selected Slovak media according to predefined categories. In this contribution we specifically focus on the category of researched mobile application frequency. The result of the research is the definition of the individual aspects in which applications differ from each other.
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Trust Me

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EN
In the digitalization period projects to support the development of critical thinking are needed to maintain political and societal balance. Rapid changes in technology and information leave a space wherein can form many harmful groups or individuals to influence their respondents with false messages and hoaxes. It is necessary to develop the critical thinking of people from a young age, so the project Trust Me has been created. The aim of the project is to support the education of pupils of primary and secondary schools in the field of media literacy and critical thinking. Through two specialized curriculums students can understand the ways of manipulation with information and learn how to distinguish trustworthy contents on the Internet.
PL
Tematem niniejszego artykułu jest Internet z uwzględnieniem etapów jego rozwoju i rozprzestrzeniania się w przeciągu pięćdziesięciu lat, aż do ukształtowania się Web 2, czyli globalnej sieci, która obecnie użytkowana jest na całym świecie. Zwrócono tu także uwagę na netykietę, która stanowi Kodeks Etyczny Internetu oraz jej istotną rolę dla zachowania bezpieczeństwa w globalnej sieci. Dokonano również charakterystyki poszczególnych obszarów użytkowania Internetu tj. word wide Web, e-mail, asynchroniczne fora i grupy dyskusyjne, czat, komunikatory internetowe, serwisy społecznościowe, pozyskiwanie danych oraz gry sieciowe
EN
The article focuses on the Internet including stages of its development and spread over fifty years until the establishment of Web 2 which is the global network currently used worldwide. The attention has also been paid to the netiquette which is the Internet Code of Ethics and its significant role in providing security to the global Web. The summary of some Internet application areas, such as world wide web, e-mail, asynchronous forums, discussion groups, chat, internet communicators, social media, data sourcing and online games have also been provided
EN
One of the roles of media research is to explain social phenomena. The Internet became a place where society expresses itself and where society could be influenced or even manipulated. Therefore, online communication analysis becomes a tool that is expected to guarantee the transparency of the social communication process. Unfortunately, the size of the Internet makes analysis difficult, and traditional methods of analysing communication are not always enough or force the researcher to focus on a fragmentary data. The author asks a question which research methods are suitable for Internet research and allow to improve transparency. It focuses on the method group referred to in the article as Mass Automated Internet Analysis. In the final part, the author shows examples of several – existing or being developed – research methods and techniques (including data collection and data analysis field), what research methods can improve the quality of digital communications research.
EN
The process of globalization evokes many changes on the market. More and more companies decide to transfer their business or com into being on the Internet market. This study reveals the possibilities of applying selected internet applications, as well as the advantages of using them. The Web site, company portal, e-learning platforms and e-commerce applications were analysed in more details. The attention was paid to e-commerce applications. The article points out their meaning for the salve of big increase of e-commerce market during the last 8 years. There were also painted the modules which are necessary to compose a professional an line shop.
PL
Globalizacja powoduje ze coraz więcej przedsiębiorców decyduje się przenieść swój biznes lub zaistnieć na rynku internetowym. W artykule omówiono możliwość zastosowania wybranych aplikacji internetowych w działalności przedsiębiorstwa. Omówiono ich zastosowanie i zalety. Bardziej szczegółowej analizie poddano stronę internetową i portal firmowy, platformy E – learningowe oraz aplikacje e-commerce. Szczególną uwagę zwrócono na aplikacje e-commerce. Wskazano na znaczenie tych aplikacji ze względu na duży wzrost wartości rynku e-commerce w ostatnich ośmiu latach. Charakteryzowano e-commerce na tle handlu tradycyjnego wskazując jego zalety. Wskazano moduły, z których powinien składać się profesjonalny sklep internetowy.
EN
Nowadays in the information period, the Internet has an important place in the lives of people, especially in the lives of young people. Its functionality is varied and offers many benefits. An important research question is to find out how and for what purpose the students of media studies use the Internet and what is their motivation. The aims of this study are to explain the motivational factors related to the use of Internet services, to find out what services the students consider important and which they use in the process of learning and other activities in the academic environment. The research sample was composed of 98 students of the first, second and third year of bachelor study at the Faculty of Mass communication at the University of Ss. Cyril and Methodius in Trnava. The data were gathered from December 2016 to January 2017, using our own questionnaire and a range of motivation from the questionnaire called HO-PO-MO. Results: We found that students use the Internet primarily for entertainment and the Internet has a rather partial status in the process of their work in the academic environment.
EN
Recently the European Union has accepted quite a large number of refugees. The aim of the paper is to analyze if globalization might have contributed to such a dramatic increase in flow of migrants (or, is it the only reason?). The strongest barrier of migration – incomplete information – has been overcome by free access to the Internet and mobile communications. This article looks at migration in 195 countries over the period from 2000 till 2015. It was found that indicators of high living standards in host countries or extreme life conditions in source countries do not affect the flow of migrants. The results support the hypothesis that better access to information is positively linked to the growth of migrants over the world.
PL
Niedawno Unia Europejska przyjęła dość dużą liczbę uchodźców. Celem artykułu jest zbadanie, czy globalizacja mogła przyczynić się do tak dramatycznego wzrostu przepływu migrantów (albo czy to jedyny powód?). Najmocniejsza bariera migracji – niekompletne informacje – została przezwyciężona przez swobodny dostęp do Internetu i komunikacji mobilnej. W niniejszym artykule omówiono migrację w 195 krajach w okresie od 2000 do 2015 r. Stwierdzono, że wskaźniki wysokiego poziomu życia w krajach przyjmujących lub ekstremalne warunki życia w krajach pochodzenia nie wpływają na przepływ migrantów. Wyniki potwierdzają hipotezę, że lepszy dostęp do informacji ma pozytywną korelacją ze wzrostem migracji na całym świecie.
PL
W artykule przedstawiono istotę zakupów on-line realizowanych przez konsumentów oraz uwarunkowania tego typu zakupów w Unii Europejskiej. Dodatkowo zaprezentowano w nim profil e-nabywcy z Polski i Unii Europejskiej oraz podobieństwa i różnice występujące w zakupach on-line dokonywanych przez polskiego i europejskiego konsumenta. Analizę przeprowadzono, wykorzystując informacje wtórne pochodzące ze źródeł krajowych i zagranicznych.
EN
The article presents the very nature of on-line shopping done by consumers and conditions of doing this type of shopping in the European Union. Additionally, a profile of a Polish e-shopper is contrasted with an average resident of the European Union. Differences and similarities observed while doing online shopping by Polish and European consumers are presented. The analysis was carried out using secondary information that came from domestic and foreign sources.
PL
Internet jako nowe medium ma duży wpływ na zachowania i postawy młodzieży. To oni są zazwyczaj użytkownikami tego medium. Generacja Awatarów to młodzież, która żyje online. Są obecni w sieci na portalach społecznościowych, czatują, wrzucają filmy na YouTube, zdjęcia na Facebooka, to „celebryci” wirtualnego świata. Dla nich Internet to wirtualny przyjaciel, ale bardziej realny niż cokolwiek innego. Inną grupę stanowi młodzież, która korzystając z sieci, chce pozostać w niej anonimowa i to z różnych powodów. Jest jeszcze grupa wykluczonych, którzy nie maja wciąż dostępu do Internetu i z tego powodu są marginalizowani przez rówieśników. Internet oprócz ogromnych możliwości niesie ze sobą szereg niebezpieczeństw. Do najważniejszych z nich możemy zaliczyć: uzależnienia płynące z sieci, czyli siecioholizm, seks wirtualny, trans dysocjacyjny przed monitorem czy agresywne gry sieciowe. Jak to wszystko wpływa na młodzież i jakie niesie w ich życiu skutki – na te, i inne pytania staramy się znaleźć odpowiedź w oparciu o dostępne dane i prowadzone badania.
EN
The Internet as the dominant contemporary communication medium has gained a considerable impact on the social behavior and mental attitudes of juveniles, which are its main users and beneficiaries. We can properly discern three different types of juvenile internetusers: The first group, generally referred to as “Avatars”, lead a separate life “online”. Representatives of this group are omnipresent on community websites, chat, upload movies on YouTube, photos on the Facebook, indulge in being virtual celebrities. For them, the Internet has corporealized as a virtual friendto such a degree that it assumes more reality than any actual human being. The second group comprehends adolescents who make extensive use of internetservices but prefer to keep their anonymity online for various reasons. The third category comprises adolescents without access to the Internet, which marginalizes them among their peers. Aside from the formidable potential the Internet holds in store for its expert user, its implicit dangerous potential shouldn’t be neglected. Among the most imminent risks for its users number various kinds of psychic addictions that linger in the web, as there are: Internet addiction disorder, cyber sex, aggressive computer games, dissociative display trance and many more. In this paper we try to analyze the impact that emanates from the web on the lifestyle of adolescents and young adults, as well as the longterm consequences that may result therefrom, resorting to available databases and research report s.
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