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Crisis Communication Tactics of Polish Political Parties

100%

Kubisz-Muła Ł., Kopcewicz G., Olszanecka N., Urbański D., Piechowiak-Lamparska J., Bryc A., Bojarczyk B., Jorgensen F. A. E., Niedziołka D., Pacześniak A., Potorski R., Wincławska M., Włodkowska-Bagan A., Jeran A., Mol A., Solsbery A., Dąbrowska I., Głodkowski M., Kopcewicz G., Olszanecka N., Piechowiak-Lamparska J.

The Copernicus Journal of Political Studies

2014

issue 1 (5)

The article contains an analysis of types and effectiveness of crisis communication tactics utilized by Polish political parties from September 2006 to October 2013. The content analysis of statements which were created by Polish politicians allowed to identify 10 types of crisis communication schemes. The statistical analysis of the public opinion polls reveals that only one kind of tactics, named the expiation tactics, did not prove to be successful in solving the crisis situation in the covered period.

Communication Strategies and Tactics as Key Points of Business Development

88%

Machulska K.

Zeszyty Naukowe UPH seria Administracja i Zarządzanie

2017

vol. 41

issue 114

135-142

The study of communication strategies and tactics occupies an important niche in strategicmanagement. The relevance of this article lies in the fact that the interest of modern business administrationscience in the search for patterns and mechanisms of communication influence on the recipientis growing constantly. Communication strategies and tactics in the advertising of English-languageweb-recourses have been determined. We have defined two communication strategies for onlinestoresslogans: 1) a strategy of encouraging the consumer to choose the appropriate goods or service;2) a strategy of positioning the organisation in the market. Also various communication tactics,with the help of which those two strategies can be realised, have been described. They are: tactics ofappeal to the consumer; tactics of target group indication; tactics of ambiguity/disambiguity of theexpression, content and references; tactics of demonstration of the organisation's advantages anddisadvantages; tactics of emphasizing competence, experience, traditions and values; tactics ofgoods and services naming; tactics of using the store's name. In this article we try to identify which ofthem is the most effective. The proposed versions are based on the results of linguistic interviewing.

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1 The Copernicus Journal of Political Studies

1 Zeszyty Naukowe UPH seria Administracja i Zarządzanie

1 Bojarczyk B.

1 Bryc A.

1 Dąbrowska I.

1 Głodkowski M.

1 Jeran A.

1 Jorgensen F. A. E.

1 Kopcewicz G.

1 Kubisz-Muła Ł.

1 Machulska K.

1 Mol A.

1 Niedziołka D.

1 Olszanecka N.

1 Pacześniak A.

1 Piechowiak-Lamparska J.

1 Potorski R.

1 Solsbery A.

1 Urbański D.

1 Wincławska M.

1 Włodkowska-Bagan A.

1 2017

1 2014

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Crisis Communication Tactics of Polish Political Parties

Communication Strategies and Tactics as Key Points of Business Development