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The article discusses the nature and interaction of concepts of self-determination of a creative personality, communication skills, creative communication, and creative potential. It analyzes approaches to the definition, structure, development of conditions and performance criteria for implementation of these concepts. The article analyzes the impact of advanced communicative and creative potential revealed on the productivity of the process of self-determination. It is proved that the maximum efficiency of development of two afore mentioned abilities can be achieved in the process of creative communication, which is understood as the highest level of communication where a person not only reveals his/her potentials and achieves the highest spirituality, but also there is an improvement of the participants. The principles of creative communication, which are universal are described. It is proved that self-identity is a managed process and an integral role in this process is played by qualities such as creativity and interpersonal skills. The proposed mechanisms and pedagogical conditions of professional formation help students to realize their potentials, disclose abilities and inclinations, making an impact thus increasing the efficiency of the process of self-determination. Among the main conditions the creation of an atmosphere of cooperation and trust, and the use of dialogical methods are put forward. And the main condition of effective interpersonal communication we call communicative competence as an individual’s ability to solve tasks in specific situations based on the context and subtext of the situation. Each person has desire for self-determination, and therefore the task of modern education is the search for such resources and capabilities, which will ensure the formation and realization of all potentialities of the individual, which represents a significant reserve of acceleration of STP, a powerful tool for the development of production, science and culture. A successful process of self-determination can be considered only if the activity of the person would lead to such a relationship between the individual and society, which will be further successful development of creative and moral forces of a person. A leading role in these processes plays well-developed communicative and creative potential of the teacher and students.
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