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PL
Prawo do informacji jest tak naturalnym prawem człowieka, jak prawo do życia czy ochrony siebie i najbliższych, dlatego zostało ono wpisane do Powszechnej Deklaracji Praw Człowieka ONZ z 1948 r. Na współczesnym etapie rozwoju cywilizacyjnego prawo do informacji staje się powinnością różnych instytucji społecznych powołanych do zaspokajania poznawczych potrzeb człowieka i całego społeczeństwa. Najważniejszymi instytucjami pośredniczącymi w docieraniu tych informacji do odbiorców są mass media, czyli prasa, radio i telewizja, a także Internet. Potwierdzeniem ich powinności w tym zakresie są zapisy konstytucyjne wielu krajów, w tym konstytucji Rzeczypospolitej Polskiej, które prawo do pozyskiwania i rozpowszechniania informacji łączą z działaniem prasy, radia i telewizji.
EN
This article concerns issues of public communication and public relations in public administration. It sums up information about giving society information about functioning of trusteeship, especially when crisis occurs. Also an attempt was made to get to know a public image of public administration. Subsequently conclusions were drawn to improve media policy of public services.
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EN
The existence of every company, organization or even whole industry can be jeopardised by a crisis situation, which can arise due to a wide range of internal and external environmental factors. Quite often, crisis situations affect those industries and companies whose activities are largely affected by external factors. One example of such industries is the Latvian film industry, which to a great extent is dependent on the availability of public funding for making films and carrying other audio-visual projects. A substantial reduction in public financing of film industry in 2009 created a crisis-like conditions within the industry as a whole and in most of the related companies as well. This article analyses crisis management and communication in the Latvian film industry as a whole and in its individual companies. There are also statistical data analysed on the amount of public funding and its impact on the number of films made. Also the overall long-term crisis situation in film industry is analysed. In order to give an analysis of the situation in film industry companies six semi-structured interviews have been conducted. This allowed to determine the causes of the crisis, its impact on business activities of those companies, management and communication processes during crisis. The study showed that the cause of the crisis was almost exclusively not receiving of public funding by Latvian film studios and thus a failure to implement their film projects. In such situations the work of the studio manager and the internal communication are of the essence. The results of the interviews showed that such situations can be successfully overcome if there have been good pre-crisis relationships developed, reputation and good work results provided. The most important part of internal communication during a crisis is to provide open and complete information on previous work done by the company. If external communication is very important during crisis situations for the industry as a whole, then it is not so important for individual companies. It was also concluded that such crisis situations create a creative crisis, and taking into account the specifics of Latvian film studios, the studio director’s personal crisis communication replaces the crisis communication of the company. Finally, it was concluded that the Latvian film industry long-term crisis, which was resulted from the reduction of public funding could be considered as systematic failure of strategy within the industry.
EN
The aim of this paper is to show the role of gossip in corporate crisis communication. The author wants to present how gossiping can be understood and to highlight its ethical dimensions related to profession and culture. The aim of this section is not only to show its unethical aspects but also some potential advantages in organizational settings. In the last part of this work the author discusses the role of gossip in corporate crisis communication.
EN
Tourism and travelling are among the most affected sectors of national economies worldwide due to the pandemic caused by a disease called COVID-19. Nowadays, we still cannot accurately predict the effects of this negative impact. Although the pandemic arrived relatively unexpectedly, it was still likely to be expected to occur. Perhaps that is why, in this scheme, Nassim Nicholas Taleb described it as a ‘white swan’, something that will almost inevitably occur in the future. Anyone who describes a pandemic as a ‘black swan’ may not have understood the topic well and is trying to clarify the related issues based on insufficient information resources. This study deals with the changes that the new situation has brought to the environment of regional marketing and marketing communication, especially in tourism. The work evaluates the mathematical analysis of data obtained from entities operating in marketing communication in regional marketing and tourism. Based on predetermined hypotheses, this research includes the quantitative and qualitative evaluation of subjects’ responses, providing a comprehensive explanation of the various impacts of the pandemic on the activities of entities whose main activity is to intersect with marketing. It seems interesting that not all changes are negative.
EN
Objective: This study aims to reconstruct the Griffin dynasty’s response to the existential threat posed by their childlessness, examining it through the lens of funerary prints. It seeks to understand the communication methods employed and assess their effectiveness. Research concept and methods: The analysis focuses on the dynasty’s image crisis, utilizing funeral sermons, orations, and literature on crisis communication. Conclusions: The demise of the Duchy of Pomerania in 1637 highlights the early modern state’s vulnerability to biological factors, particularly the fertility of its ruling class. The absence of heirs posed a significant risk of political upheaval, as evidenced by Pomerania’s eventual territorial division and loss of political sovereignty in 1648. The Griffin dynasty and their advisors adeptly communicated the threat of their lineage’s extinction to the Pomeranian populace. They endeavored to mitigate the societal unrest this revelation caused by rallying their subjects around shared values such as history and Lutheranism. They also implied collective guilt by suggesting that the princes’ childlessness was a divine punishment for the people’s sins. Their communication strategy, incorporating established patterns, framing, biblical references, metaphors, and rhetorical devices, aimed to preserve the dynasty’s reputation and legacy. Notably, they highlighted their achievements, such as legal reforms, the founding of the University of Greifswald, the Stettin Pedagogical College, the endorsement of Lutheranism as the ‘true faith’, and their stewardship of the Church, to secure a favorable historical remembrance. Cognitive value: This article explores the Griffin dynasty’s childlessness as a crisis scenario, analyzing the communication strategies employed to maintain the dynasty’s image.
EN
Objectives The aim of this article is to discuss the role of social media platforms, Facebook and Twitter, during the floods that took place in Poland in May 2019. The following research questions guided the study: (1) How is social media used by different actors at various stages of the disaster management cycle? (2) To what extent were social networking sites used during the 2019 floods in Poland? Methods The study employed social media analytic tools to analyze social media data published on Facebook and Twitter qualitatively and quantitatively in the period from 1 March to 10 June 2019. Results Social Media is used during emergencies by various actors for different purposes: emergency services use it to broadcast weather alerts and situational updates; authorities communicate weather alerts and offer assistance; mass media outlets share up-to-date information; individual users connect and share their experiences of the disaster as well as express political views; organizations spread general comments, situational updates and political comments. Conclusions Despite several drawbacks, such as the chaotic spread of messages, their unreliability and the politicization of the news- feed, social networking sites support disaster management. Therefore, they should be incorporated as an additional communication channel during emergencies.
EN
The way of conducting communication during the image crisis is a special type of challenge for the company. Lack of preparation of the company for proper communication management may be crucial in averting and/or reducing the effects of crises. The paper presents the results of research conducted among experts from the PR industry and representatives of the largest Polish enterprises from the 500 List compiled by “Rzeczpospolita” daily newspaper. The vast majority of Polish enterprises show an open-minded approach to crisis communication. Companies from oppressive industries, where crises occur more often, are better prepared for crisis communication. The determinants of effective communication in the situation of image threats are, according to the leaders of public relations agencies, anti-crisis preparation, presence of procedures, openness and honesty in communication processes as well as quick response time.
EN
Aim. Problems are inevitable in the subtleties of organizational communication, but it does not mean confronting them is uncontrollable. This paper aims to offer a conceptual structure for investigating contingency theory in Public Relations (PR) during an organizational crisis. The research investigates PR practitioners’ use of advocacy and accommodation in contingency theory to intervene in crisis communication. It also offers insights into the public’s emotional response and coping mechanisms during a crisis, as well as how understanding these emotions (such as anger, anxiety, fear, and grief, among others) could aid PR professionals in developing more effective crisis communication methods. Method. Empirical research was conducted on the basis of literature reviews by observing and analyzing the existing literature on contingency theory, crisis communication in organizations, and public emotions. Results. This conceptual paper proposes and empirically tests a few propositions. The implications for future studies are included in the paper. Findings promote the adopting a dual-continuum strategy that might assist public relations professionals in preferring superior crisis management strategies for obtaining desired organizational outcomes. Conclusion. The authors assert that PR professionals must move from embracing Grunig’s four models of excellence to contingency theory for communicating strategically with the public. The authors propose to adopt a dual-continuum approach that varies from advocacy to accommodation and might provide practical guidance to choose a better stance adopted by the organization towards the public during a crisis. The negative emotions of the public influenced by a crisis along with their emotional coping approaches are also discussed.
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EN
The need to understand, explain and define the traits and tools of the organization of our societies continuously brought to the creation of mechanisms such as merit and competence, structuration and stratification, spheres of right or colonization in the name of the civilization. The final scope had been that of making them perceptible as observable rigid entities. What happens when a virus and pandemic come to the stage of the global arena, which makes us act and operate at an individual level, as well as in all forms of organization we engage in, totally different from our expectations, motivations and communication of the day before it all started? Are we living in the dawn of a new organism or is it just the confirmation that this had already started and now it is time to acquire and accept the new reality? A new world and the need for new semantics, to reconceive the duality ‘game’ and ‘play’, in creating the new language, and hoping to come up with a new “generalized other” to guarantee us the future.
EN
Crisis communication is an important element in the fight against the Covid-19 pandemic. It allows for efficient exchange of information between the government and society. The crisis situation caused by Sars-CoV-2 has a negative impact on human life and health as well as on the information environment. Institutions and specially appointed teams responsible for providing information are obliged to provide reliable information based on expert knowledge. A dangerous phenomenon is disinformation, which, combined with the pandemic, may cause an increase in the crisis situation and the risks associated with it. Crisis communication based on principles and goals will lead to overcoming the effect of panic, fear and ignorance among the public. The aim of the article is to present the methods of crisis communication during the Covid-19 pandemic. In order to draw conclusions about the researched problem, the method of analysis of sources conducted with the technique of desk research secondary data analysis was used. Existing materials, including developed reports and summaries, were analysed.
Society Register
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2020
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vol. 4
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issue 3
145-160
EN
The study examines how a regional university, having recently overseen a dramatic internationalization, deals with the consequences of COVID-19, and how the students - many of whom are international and coming from the global peripheries - experience the pandemic. The study is informed by the critical theory of late modernity and capitalism - especially the theory of uncertainty and risk (Beck, 1992; Beck, Giddens, & Lash 1994). It explores the power relations of the communicative dynamic between the administrators managing the crisis and the students perceiving and living it. It is an early-stage research report, published days after a pilot study was run. A survey among international students (including local, tuition-fee paying, and exchange students) was distributed to obtain initial responses. The analysis is complemented by insights based on close observation of the unfolding situation and analysis of the documents issued by the university. The findings explain the uncertainty experienced by international students, characteristic of many CE universities. The study covers the topics of attitudes towards epidemics, information imbalance, perception of security, and evaluation of the responses. The paper concludes with an urgent call to recently internationalized universities for a recognition of the complexity of students’ fears.
EN
The theme of crisis, and consequently of crisis response, has been extensively studied within the disciplines of crisis communication (see Rachfał (2013a) for an overview of crisis communication as an independent academic discipline and its place among other allied sub-disciplines of public relations) and public relations with the aim of protecting organisations or reducing the damage caused by a crisis episode (Fediuk, Pace and Botero, 2010). Nowadays, with the growing recognition of crisis response as persuasive communication there is a need for an interdisciplinary approach which would help researchers understand the effects that crisis messages have on the perceptions and behaviours of stakeholders. Therefore, this paper seeks to bridge the aforementioned disciplines and examines crisis from the perspective of linguistics. Thus, it analyses grammatical stance-marking devices (Biber, et al., 1999), which might provide insights into how speakers manipulate linguistic resources for persuasive purposes. The paper focuses on explicit stance attribution and explores how the first-person plural pronoun we is used in crisis response to alter the stakeholders’ perceptions concerning people and events. The analysis draws on statements issued in 2011 by people in top public positions in the wake of the phone-hacking scandal at the News of the World.
PL
Artykuł zawiera analizę sytuacji kryzysowej, z którą zmagała się marka KROSS w mediach społecznościowych w 2019 roku. Cel: Ocena skuteczności strategii komunikacji w sytuacji kryzysowej. Metoda badawcza: Analiza materiałów pozyskana z mediów społecznościowych oraz desk reaserch od analizowanej firmy. Wyniki i wnioski: Artykuł ukazuje schemat działań komunikacyjnych podjętych przez opisywaną markę w sytuacji kryzysowej. W opracowaniu zostały przedstawione poszczególne etapy kryzysu wizerunkowego oraz narzędzia użyte do jego zniwelowania. Jednym z kluczowych elementów jest analiza oświadczenia marki i tego, jak elementy w nim zawarte przyczyniły się do zamknięcia sytuacji kryzysowej, a następnie obrócenia jej w sukces wizerunkowy. Dowodem na to, że postawa marki została zauważona i doceniona są publikacje medialne pojawiające się po wydaniu rzeczonego oświadczenia. W analizie zostały wskazane także błędy popełnione przez markę w sytuacji kryzysowej. Wartość poznawcza: Artykuł zawiera analizę poszczególne etapów sytuacji kryzysowej od jego rozpoczęcia, po zamknięcie oraz ocenę zastosowanych narzędzi i metod.
EN
The article analyses the crisis faced by the KROSS brand in social media in 2019. Scientific objective: Assessing the effectiveness of the communication strategy in a crisis. Research methods: Analysing materials acquired from social media and desk research from the studied company. Results and conclusions: The article describes the communication activities performed by the described brand in a crisis and presents the individual stages of the image crisis as well as the instruments used to mitigate it. One of the key elements is the analysis of the statement made by the brand and the way in which its individual elements made it possible to resolve the crisis and turn it into a PR success. The fact that the approach of the brand had been recognised and appreciated was evidenced by the media publications that appeared after the issue of the above-mentioned statement. The analysis also points out the mistakes made by the brand during the crisis. Cognitive value: The article contains an analysis of the individual stages of the crisis, from start to finish, as well as an assessment of the instruments and methods used.
PL
Cel: rekonstrukcja wizualnego dyskursu kategorii kryzysu, zarządzania kryzysowego i komunikacji kryzysowej w kontekście pola dyskursywnego modernizmu. Metody badań: analiza semiotyczna, multimodalna analiza dyskursu. Wyniki i wnioski: zrekonstruowane podstawowe semantyki dyskursu kryzysu (zagrożenie, niepewność, katastrofa, bezradność, odczłowieczenie), zarządzania kryzysowego (kontrola, proces, wiedza, panowanie nad rzeczywistością) oraz komunikacji kryzysowej (człowiek, interakcja, chaos, spontaniczność). Kryzys ujmowany jest zatem dyskursywnie w opozycji do dominujących semantyk modernizmu, z kolei zarządzanie kryzysowe w pełni z tymi semantykami koreluje. Komunikacja kryzysowa aktualizuje zarówno elementy obecne w polu dyskursywnym modernizmu, jak i takie, które są wobec niego opozycyjne. Oryginalność/wartość poznawcza: prezentowany tekst jest z jednej strony przykładem zastosowania multimodalnej analizy dyskursu oraz metod semiotycznych do komunikacji wizualnej, z drugiej – zawiera istotne wyjaśnienia i sugestie dotyczące praktycznych aspektów komunikowania (także przez specjalistów) takich kategorii jak kryzys, zarządzanie kryzysowe oraz komunikacja kryzysowa.
EN
Scientific objective: Reconstruction of the visual discourse of the categories of crisis, crisis management, and crisis communication in the context of the discursive field of modernism. Research methods: Semiotic analysis, and multimodal discourse analysis. Results and conclusions: Reconstructed basic semantics of crisis discourse (threat, uncertainty, catastrophe, helplessness, dehumanization), crisis management (control, process, knowledge, controlling reality), and crisis communication (human, interaction, chaos, spontaneity). Crisis is thus presented discursively in opposition to the dominant semantics of modernism, while crisis management is fully correlated with these semantics. Crisis communication updates both the elements present in the discursive field of modernism and those that are in opposition to it. Cognitive value: The presented paper is, on the one hand, an example of the use of multimodal discourse analysis and semiotic methods for visual communication, on the other it contains important explanations and suggestions for practical aspects of communication (also by specialists) of categories such as crisis, crisis management, and crisis communication.
EN
The essence of this article is to show the differences and the degree of difficulty in standard and crisis communication. Communication that we use every day in cooperation with the media should serve as the basis and contribution to obtaining certain efficiency of information distribution, which will pay off in a crisis situation. Rescuing a dog named Baltic could prove to be a major crisis in the history of the NMFRI. There were many threats and decisions that could be regarded as unfavourable for the Institute — is it allowed and for the sake of what — to threaten health and life of people to save an animal; what would happen if the rescue action failed? Three mandatory rules for communicating with the media were adopted: - Speed — proactive communication 24/24. - Transparency —in the full sense of the word. - Communicating through the same channels as journalists communicated with the Institute. Strict adherence to these rules resulted in a fact that, in spite of these difficulties, the communication was actually exemplary.
PL
Istotą artykułu jest pokazanie różnic i stopnia trudności w komunikacji standardowej i kryzysowej. Komunikacja, jaką Morski Instytut Rybacki stosuje na co dzień we współpracy z mediami powinna być podstawą i przyczynkiem do uzyskania pewnej sprawności dystrybucji informacji, która zaprocentuje w sytuacji kryzysowej. Uratowanie psa o imieniu Baltic, mogło okazać się znaczącym kryzysem w historii Instytutu. Było wiele zagrożeń i decyzji, które mogły być postrzegane na niekorzyść organizacji: czy wolno i w imię czego — narażać zdrowie i życie ludzkie dla ratowania zwierzęcia, co by było, gdyby akcja ratunkowa się nie powiodła? Przyjęto trzy bezwzględnie obowiązujące zasady komunikowania się z mediami: - szybkość — komunikacja proaktywna 24/24, - transparentność — w pełnym tego słowa znaczeniu, - komunikowanie takimi samymi kanałami, jakimi dziennikarze komunikowali się z Instytutem. Rygorystyczne przestrzeganie tych zasad spowodowało, iż komunikacja, mimo wymienionych utrudnień, była wzorowa.
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