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Kłamstwo i polityczna paranoja w kontekście wizerunkowych strategii PR i marketingu politycznego

100%

Walecka-Ryduch A.

Zeszyty Prasoznawcze

2014

vol. 57

issue 2

377-393

The shaping of a politician’s image may be considered in terms of various research aspects. The purpose of this article is to draw attention to the issue of the use of communication strategies from the fields of PR and political marketing in the context of building a negative message, using the following mechanisms: anomie, conspiracy theory – political paranoia and political lies. From a psychological point of view, anomie can mean “a dearth of sense, a dearth of meaning”. The cause of this phenomenon is always sought for outside ourselves, in states of confusion and disorientation, when we want to find those guilty of an event/socio-political situation. These treatments are frequently combined with the building of a “conspiracy theory”. They appear at specific moments in history, or in specific socio-political formations. They may relate to the collective mentality (operating on the principle of legends or myths). In the analysed context, they are states of consciousness of an individual who also performs important public and political functions. Their use in a political creation consists primarily of finding, for oneself and others, the existence of a collective enemy and fighting it. The result of this approach is the creation of the phenomenon of “political paranoia” as a particular way of thinking about politics. Another element of this puzzle is the articulation by politicians of a political lie. This phenomenon (according to definition) occurs when someone utters a claim that s/he knows or suspects is false, in the hope that others will consider it to be true. Lying is an action deliberately

Summary Grilled Chicken in the Network of Cultural Meanings. Innovations and transformations in Czech diet in the second half of the 20th century and in the early 21st century

61%

Doušek R.

Národopisná revue (Journal of Ethnology)

2019

vol. 29

issue 3

213 - 224

The study follows the introduction of grilled chicken into Czech diet since the 1960s. The author considers the meanings, attributed to this dish at the social and individual levels, to be crucial. The political regime included the dish in the desired fast and public catering, whose positivity resulted from the consumers’ time savings. In general, it understood the poultry meat and the spread of its consummation as positive from the point of view of consumerism and modernization. Economic troubles of the Czechoslovak agriculture in producing the commodity long caused the dish to have a meaning of a festive meal at the individual level, and it also was understood as a practical and healthy dish. The political change in 1989 did not bring up a radical turn in the significance. The gradual decrease in poultry meat price, and the competition from other forms of fast and street foods led to the stagnation in the sale of grilled chicken only after the year 2000. These were no longer understood as an exceptional dish, and, on the contrary, they gained a significance of a cheap dish. Also the health benefits of the poultry meat began to be questioned. The symbolic tie to Andrej Babiš, the current Prime Minister of the Czech Republic, based on his entrepreneur activities, has only deepened the transformation in the dish meaning.

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1 Národopisná revue (Journal of Ethnology)

1 Zeszyty Prasoznawcze

1 Doušek R.

1 Walecka-Ryduch A.

1 2019

1 2014

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Kłamstwo i polityczna paranoja w kontekście wizerunkowych strategii PR i marketingu politycznego

Summary Grilled Chicken in the Network of Cultural Meanings. Innovations and transformations in Czech diet in the second half of the 20th century and in the early 21st century