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  1. 1 Prakseologia

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  1. 1 2008

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Praktyczny i etyczny aspekt public relations w marketingu politycznym

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Bombała B.
Prakseologia
|
2008
|
issue 148
27-44
EN
In the paper political marketing is judged ethically and practically. It is visible that there is a huge delay of political marketing in relation to business marketing (relations marketing), both in ethic and practical aspects. Relations marketing (partnership marketing) is based on 4C formula of marketing-mix, mainly on a dialoque with a consumer. Political market should be treated similarly: political partnership marketing is necessary.
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