Search results - CEJSH

1

Zarządzanie jakością i jej komunikowanie w kształtowaniu reputacji przedsiębiorstwa

100%

Rutkowska A.

e-mentor

|

2016

|

issue 4 (66)

39-45

EN

The article deals with the issue of building the reputation of the enterprise through quality management and the system of communicating that. The role of indicated actions was analysed using two existing models of building reputation i.e. "building in process" and "building through values". The authors describe the quality actions and initiatives as factors responsible for building enterprise's identity and its image. The way they are communicated to the potential stakeholders influences their opinion about the enterprise as a reliable, credible, responsible and trustworthy organization. The article presents also various quality actions aimed at the creation of reputation, which in turn affects the market value of the enterprise.

2

The innovation enterprise: creative know-how and designer concept - from the perspective of the company's strategy

80%

Owczarek-Korba K.

Przedsiębiorstwo & Finanse

|

2019

|

issue 3

65-79

EN

One of the most important factor on the development in business, when we analize this subject from perspective of creative process impact, is an innovative factor. The factor of creativity means in this study, the role of development by a new product and a new concept, done by designer. Important in discussed context is meaning of the term "know-how" and how does it been understood, for example as a technological factor of innovation, which is to directly strengthen the efficiency indicator. Therefore, creative know-how and designer concept, perceived from the perspective of the company's strategy, seems to be an indispensable factor for dynamic and effective development. In consequence my reflections around the subject of the role the innovation enterprise is mainly motivated by the interest carried by the rules of the economic market, where designer’s concepts are used relatively recently in the process of building a business model for an enterprise, hence the definition of the process of product creation.

3

Policies of Selected Enterprises in the Medical Tourism Market – Theory and Practice

80%

Bartnicka A.

Studia Periegetica

|

2016

|

vol. 16(2)

119-127

EN

It is proved that twenty-first century tourism will become an essential element of the global economy and an export product of special significance. Undoubtedly, medical tourism may become such an export product in Poland. Medical tourism has already been named as a phenomenon of our times, as many researchers point not only to its huge potential, but also to the substantial role it plays in the economic development of a country. It is an effect of the reorganization of previous business company models. The aim of this paper is to recognize the medical tourism enterprise policy area and the gist of their innovations. Chosen examples are examined that reflect the problems. Results constitute the need for further research.

4

Przedsiębiorstwo jako model funkcjonowania jednostek administracji publicznej

80%

Bodzek E.

Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie

|

2011

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issue 872

33-44

EN

The article aims to present the features of an enterprise upon which public administration units are patterned. The booming developing economy and society have brought about new challenges for the public sector. On the one hand, public organisations observe the need for far-reaching reforms and improvement in their structure, which in turn results in their departure from a bureaucratic model of administration. On the other, the country’s citizens expect high quality and professional services. In order to satisfy these expectations, public sector entities more frequently apply methods employed by enterprises. A new concept of management in administration places emphasis on the division of tasks, the appropriate establishment of goals, analysis and monitoring of results and effective financial management, and providing managers with more independence in action. Such solutions enable public institutions to attain certain standards in the public sector and make them citizen-friendly.

5

Recenzja książki: Jan Komorowski, Cele i wartości współczesnego przedsiębiorstwa- Ujęcie behawioralne, Oficyna Wydawnicza Szkoły Głównej Handlowej, Warszawa, 2011

80%

Żukowski M.

Pieniądze i Więź

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2012

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vol. 15

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issue 4(57)

199-204

EN

Review of professor Jan Komorowski’s book entitled “Objectives and values of modern enterprise- Behavioral approach”, published by Publishing House of Warsaw School of Economics in Warsaw in 2011.

6

Entrepreneurial Potential of the Students of Applied Linguistics Programme, Majoring in Translation

80%

Klimkowska K.

Academic Journal of Modern Philology

|

2014

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vol. 3

17-26

EN

Enterprise is currently a desired conduct or set or traits. Entrepreneurial people are more often successful in their professional lives, both in terms of innovativeness, satisfaction as well as financially. Therefore, research has stressed the need to develop entrepreneurial potential in students so that, upon graduation, they are able to successfully adapt to the ever-changing conditions of the labour market and, as a result, bring their plans of professional careers to a successful fruition. Enterprise is a strongly desired set of traits and attitudes in professional translators. The article presents the research results of the nature of the entrepreneurial potential in students in the translation specialisation. These results are presented in comparison with the entrepreneurial potential of students of different programmes.

7

Trust Measurement in an Enterprise. A Conceptual Approach

80%

Rudzewicz A.

Olsztyn Economic Journal

|

2018

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vol. 13

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issue 4

487-498

EN

This paper presents the meaning of trust in the operation of enterprises and presents three original research tools to measure three areas of trust (internal, inter-organizational and consumer), which the author uses to form a complete construction of trust at the enterprise level. Measurement assumptions are based on literature studies. The proposed division trust into three areas is justified by the fact that the process of trust development involves various entities and different factors determine specific areas of trust. The author tried to organize and demon¬strate the most relevant contemporary dimensions of trust, including employee care, concern for stakeholders, competence, reliability, honesty and openness. The diagnosed dimensions of trust at the general level were then developed into an operational and measurement form, which should best describe the proposed areas of trust. In the process of measurement of trust within the classification proposed was assessed and ap¬propriate research medel were developed. Examples of empirical allowed to determine the usefulness of the proposed measurement tools. The research tools used for this purpose are comprehensible and suitable for management practice, they do not oversimplify reality. The concept of systemic trust analysis satisfies the reliability criterion and it can be hoped that it reflects, to the highest possible degree, the reality in which enterprises operate.

8

Marketing in Sustainability Aspect as a New Culture of Marketing Activity of Companies

80%

Trojanowski T.

Journal of Intercultural Management

|

2014

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vol. 6

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issue 4-2

15-23

EN

The essence of this work is a new and rapidly growing trend in the area of marketing science called sustainable marketing. The introduction highlights the changes in the concept of marketing in the past decades, ranging from marketing sales through marketing focused on the needs and expectations of customers, to new marketing orientation called sustainability marketing. The first section of the article presents the evolution of marketing according to P. Kotler classified by the author as Marketing 1.0, 2.0 and 3.0. The second chapter presents the content related to the nature and importance of sustainable marketing, which as a new marketing concept, can be a source of competitive advantage of businesses. This part includes the definitions and concepts of sustainable marketing by different authors. The final part of the article indicates the main areas of sustainable marketing performed in businesses. The work is concluded with remarks

9

Culture of Marketing Actions of a Company in the Area of Sustainable Marketing Mix

80%

Trojanowski T.

Journal of Intercultural Management

|

2014

|

vol. 6

|

issue 4-2

67-74

EN

The article focuses on the essence and importance of a sustainable marketing mix in business enterprises. In the first chapter the concept of this work the concept of sustainable product is brought closer. The characteristics of a sustainable product are presented. The further part of the article describes the prices of the products in terms of sustainability. Inter alia, the impact of the use of sustainable corporate policy on the price level of products is indicated. The third chapter addresses the issues of sustainable products distribution including the description of sustainable distribution channels. The final part of the work includes the information on sustainable marketing communication with the use of promotion mix instruments. The paper presents the main objectives of sustainable marketing communication and identifies means of marketing messages. The paper concludes with a summary.

10

Factors of Competitiveness of Enterprises Operating in the Confectionary-Bakery Industry in Wielkopolska Voivodship

80%

Jabłońska-Porzuczek L., Smoluk-Sikorska J.

Optimum. Studia Ekonomiczne

|

2016

|

vol. 6(84)

EN

The paper discusses the factors of competitiveness in companies, which operate in confectionary-bakery industry. It presents the results of research conducted between 2014 and 2016 on 77 enterprises located in Wielkopolskie voivodship. According to the investigated, from the variety of the external factors, competitiveness is mainly influenced by fiscal policy of the state, competitive rivalry or threat of new entries. In the group of internal factors, relations with customers, company’s image, as well as product quality were indicated most often.

11

Praca zawodowa źródłem nieformalnej edukacji pracowników

80%

Myjak T.

Kultura-Społeczeństwo-Edukacja

|

2022

|

vol. 22

|

issue 2

165-175

EN

The aim of the publication is to present professional work as an important source of employees’ education and learning in the workplace, on the example of a selected enterprise operating in the construction industry. The study has both a theoretical and an empirical character. The first part discusses the issues of defining professional work, its importance for a man, and related learning. The second part shows the practices in the field of informal employees’education applied to participants in the work process and their approach to learning in the selected enterprise. The publication uses two methods: literature analysis and case study. The considerations contained in the study may be helpful in understanding the importance and role of nonformal education of employees of enterprises and assessing practices in this area.

12

Przedsiębiorstwo jako system dążący do homeostazy

80%

Czerny J.

Zeszyty Teoretyczne Rachunkowości

|

2010

|

vol. 2010(56(112))

21-32

PL

Przedsiębiorstwo, stanowiąc system działający w otoczeniu, dąży do zachowania z nim stanu homeostazy. Zachowanie i przywracanie takiego stanu homeostazy jest jednym z warunków przetrwania i rozwoju każdego przedsiębiorstwa.Dynamicznie zmieniające się warunki funkcjonowania przedsiębiorstwa, znaj-dującego się w określonych fazach cyklu życia, pociągają za sobą powstanie sytuacji kryzysowych, stanowiących przyczynę zachwiania równowagi z otoczeniem. Przy-wrócenie stanu równowagi pociąga za sobą często konieczność przewartościowania celów i zmiany strategii działania. Wzrasta również stopień ryzyka gospodarczego, związany z koniecznością podejmowania decyzji o charakterze nierutynowym.W celu zabezpieczenia się przed naruszeniem stanu homeostazy lub w razie konieczności jej przywracania, staje się niezbędne podejmowanie określonych decyzji na podstawie informacji generowanej przez system rachunkowości. Rolą rachunkowości w tym kontekście jest dostarczanie informacji dla zdiagnozowania stanu przedsiębiorstwa i podejmowania decyzji zmierzających do przywrócenia homeostazy. Aby rachunkowość mogła wypełnić stawiane przed nią zadania, powinna stać się systemem bardziej aktywnym, co jest widoczne w realizacji jej funkcji stymulacyjnej.

13

Pozyskiwanie środków unijnych dla przedsiębiorstw sektora turystycznego

80%

Wojciechowska-Solis J.

Przedsiębiorstwo i Region

|

2012

|

issue 4

72-79

EN

The main goal of this article is to present how to obtain European funds for companies from tourism sector. The paper describes the practical principles that will help in the effective preparation of project documentation, the basic principles of programming, implementation, monitoring, evaluation and financial control in applying for a funds from the European Social Fund under the Human Capital Programme.

14

Rola kapitału intelektualnego w budowaniu przewagi konkurencyjnej przedsiębiorstwa

80%

Bartkowiak P., Grajewska W., Uniwersytet Ekonomiczny w Poznaniu; Wydział Zarządzania; Katedra Zarządzania Strategicznego

Acta Universitatis Lodziensis. Folia Oeconomica

|

2012

|

vol. 267

EN

Human capital as an element of intellectual capital company in the turbulent economy and the constant of competing companies is a factor of the competitive advantage of the organization. The possibility of free access of enterprises to modern technology and information makes managers should search sources of advantage in other areas, including the building of human capital. Therefore, today's organizations tend to put on the development of human resources in the expectation that such activities may have long-term profits including through distinguishing himself in the market or the formation of a flexible approach to supplied in a variable environment. In strategic terms, the effect will increase the value of a company with other elements in the socalled outside the property – „good reputation”. Therefore, the operation of firms is influenced by competition. It affects the real extent of the company and their profit. But success also the company depends on itself, and therefore its managers, levels of experience and presented the management level.

15

Wpływ kapitału społecznego na internacjonalizację przedsiębiorstw

80%

Doryń W.

Gospodarka Narodowa. The Polish Journal of Economics

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2010

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vol. 244

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issue 11-12

111-125

EN

The paper aims to determine the role of social capital in a process known as the internationalization of the firm. The first part of the article focuses on the concept of corporate social capital as developed by economists Roger Leenders and Shaul Gabbay. The author discusses the features of ties between individual businesses and the structure of these ties as factors shaping the quality of social capital gathered inside a network. The author identifies social capital with a network of business ties, describing social capital as a term with a neutral connotation. Then the network model of the internationalization of the firm is invoked to build a theoretical bridge between social capital and the internationalization of the firm. Under this approach, the main factor behind the internationalization of the firm is membership in an appropriate network of ties. Finally, the author reviews research reports in terms of both gains and potential burdens linked with participation in the network from the perspective of the internationalization process. The coexistence of the positive and negative aspects of corporate social capital may suggest that social capital both stimulates and impedes the internationalization of the firm, Doryń says; however, the current state of empirical research in the analyzed area does not make it possible to put forward any normative recommendations to businesses, she adds. Overall, Doryń concludes that the issue of social capital and its influence on the internationalization of enterprises should be examined in combination with the specific goals of the firm.

16

Zachowania przedsiębiorcze studentów w świetle badań ankietowych

80%

Kunasz M.

Gospodarka Narodowa. The Polish Journal of Economics

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2008

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vol. 222

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issue 3

65-86

EN

The article analyzes the entrepreneurial attitudes and behaviors of students in selected European countries. The results of an international study of entrepreneurship among full-time students (SES 2006) are presented, along with a theoretical discussion of entrepreneurship in the context of economic theory. A comparative analysis method is used. The entrepreneurial activities of students and their plans to start their own business in the future are analyzed. Kunasz also looks at barriers to putting these plans into practice and evaluates students’ readiness to start their own business. He tries to determine why students opt for a particular type of business activity. The results obtained in the study indicate that, compared with their counterparts in other European countries, Polish students assess their entrepreneurial potential as high and tend to gain their first professional experiences while still in college. Most of them want to work for a private company in the future; however, the prospect of working in a state institution or running one’s own business is also described as attractive. The main criteria in this area include self-fulfillment and job satisfaction, pay, and opportunities for professional growth. Potential barriers include lack of familiarity with procedures for starting one’s own company and difficulties in obtaining funds to start up a business. Still, Polish students are optimistic in evaluating their professional prospects and expect that their careers will quickly gain momentum once their prospective businesses get off the ground.

17

Pomiar zaawansowania procesów globalizacyjnych

80%

Owczarzak R.

Gospodarka Narodowa. The Polish Journal of Economics

|

2006

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vol. 208

|

issue 5-6

35-52

EN

The article sets out to present a set of instruments to measure the advancement of globalization processes at the mesoeconomic level. This necessitates efforts to bring order to terminology involving the microeconomic aspects of globalization. The author offers an analytical arrangement for the examination of the influence of globalization processes on enterprises. The proposed instruments to measure the advancement of globalization processes at the mesoeconomic level are an attempt to straighten out the terminology and outline general rules and directions of further research, which should serve both company managers and researchers. The data presented by the author show the scope and dynamism of globalization and provide an analytical framework to determine the effect of globalization processes on enterprises. The proposed methods of measurement indicate the importance of knowledge about the advancement and dynamism of globalization in the sector as well as the formulation and implementation of enterprise strategies. The diagnosis of the advancement of globalization processes in Wielkopolska’s manufacturing industry confirmed the usefulness of the developed method. The analysis points to a clear intensification in the effect of globalization on enterprises in the Wielkopolska region in the analyzed period, coupled with a high probability of further intensification of globalization changes in the area of individual measures.

18

Forecasting currency risk of enterprise’s asset portfolio using the Monte Carlo simulation

80%

Kaczmarzyk J.

FINANSE Czasopismo Komitetu Nauk o Finansach PAN

|

2018

|

issue 1(11)

140-150

EN

The aim of the paper is to point out that the Monte Carlo simulation is an easy and flexible approach when it comes to forecasting risk of an asset portfolio. The case study presented in the paper illustrates the problem of forecasting risk arising from a portfolio of receivables denominated in different foreign currencies. Such a problem seems to be close to the real issue for enterprises offering products or services on several foreign markets. The changes in exchange rates are usually not normally distributed and, moreover, they are always interdependent. As shown in the paper, the Monte Carlo simulation allows for forecasting market risk under such circumstances.

19

Risk Management in a Logistic Enterprise

80%

Strelcová S., Šimák L., Ristvej J.

Logistics and Transport

|

2018

|

vol. 37

33-40

EN

This article deals with the conceptual approach to the management of enterprises which create conditions for rationalisation and improvement of the business activities, not only in logistic enterprises. In addition to marketing, logistics, quality management and information, many companies are increasingly implementing the concept of risk management. The importance of risk management lies in its ability to influence the creative process resulting in detecting the risks and a purposeful reduction of the probability of crises. The first part of the article shows the structure of the companies whose business activities are focused on the area of logistics. In the second part relationships between risk management and other business processes that form together an integrated system of the enterprise management are characterised.

20

Changes In The Rules For Granting State Aid To Enterprises In The European Union

80%

Stępniak-Kucharska A.

Comparative Economic Research. Central and Eastern Europe

|

2013

|

vol. 16

|

issue 4

101-120

EN

The point of departure of EU State aid policy is laid down in the Treaty establishing the European Community (hereinafter the “Treaty”). This Treaty provides that State aid is, in principle, incompatible with the common market. However, the principle of incompatibility does not amount to a full-scale prohibition. In the EU countries state aid is permissible to promote the economic development (of areas where the standard of living is abnormally low or where there is serious underemployment) and to facilitate the development of certain economic activities or certain economic areas (where such aid does not adversely affect trading conditions contrary to the common interest). The provisions of the 2000 Lisbon Strategy and the “Europe 2020” Strategy are also important in determining the directions of state aid in the European Union. According to their assumptions the member countries have been required to: reduce the level of aid relative to GDP; reduce state aid which decreases competition; reorient sectoral aid to horizontal and regional aid; and change the forms of state aid-from passive to active instruments. The purpose of this paper is to present the directions of allocation of state aid in the EU countries during 2000-2011, and answer the question whether the resolutions contained in the Lisbon Strategy have been implemented. The research hypothesis is: have the changes in the size, direction and allocation of state aid taken place in accordance with the resolutions of the Lisbon Strategy.

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