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1
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Nie wizerunek, lecz renoma

100%
Gasparski W.
Prakseologia
|
2008
|
issue 148
71-80
EN
The paper is composed of two parts. First is a column on public relations published, the second is an interview devoted to the relationships between political marketing and praxiology. The thesis of the both is that an image is not so important for organizations or persons as the fame or renown, Image like make-up is made by the organization or the person who wants to impress others, while fame or renown is how others perceive or think about organizations or persons because of their conduct. The first is more artificial, the second more real.The paper is composed of two parts. First is a column on public relations published, the second is an interview devoted to the relationships between political marketing and praxiology. The thesis of the both is that an image is not so important for organizations or persons as the fame or renown, Image like make-up is made by the organization or the person who wants to impress others, while fame or renown is how others perceive or think about organizations or persons because of their conduct. The first is more artificial, the second more real.
2

Search for Immortality in Ancient and Modern Sport

100%
Pisk J.
Physical Culture and Sport. Studies and Research
|
2012
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vol. 54
|
issue 1
5-12
EN
There is only one real problem each human being faces: death. Nobody lives eternally. In essence, humans are mortal beings; beings-unto-death, as framed by Heidegger. But human beings are never reconciled with this fact. Since ancient times, humans have been searching for ways to become immortal and to somehow stay alive eternally. In this paper we will focus on one specific common understanding of immortality among people - immortality in memory. Since ancient Greece, success and fame have meant not only different privileges in the community but also achieving symbolic immortality. Artists, politicians, and athletes - all of them were trying to become well known. So other people would remember them after their death, praise them, and keep them in their memory. In times when transcendental immortality was not known (or accepted), this was the only means to becoming immortal. To this day, lists and statues of ancient Greek Olympic champions have survived. So in a way champions are still alive - they achieved immortality. With the rise of metaphysics in philosophy and the also the Christian understanding of transcendental immortality, the need to be famous, to stay alive in memory, has declined. But nowadays, when the faith in transcendental immortality is weak, once again the ancient notion of immortality is becoming more and more powerful. Being famous, recognized among others, staying in the memory of others - this can be one of the important motives in striving to become a champion in the field of sport.
3
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Does the Nobel Prize reflect current scientific and academic values?

84%
Teixeira da Silva J. A.
Filozofia Publiczna i Edukacja Demokratyczna
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2021
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vol. 10
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issue 1
1-18
EN
This opinion paper puts forward arguments that reflect how science’s most elite prize, the Nobel Prize may be, despite its grand stature, somewhat out of touch with the functionality of grassroots science. There is a disconnect between limited fields of study to which the prize is awarded and the interdisciplinary nature of complex research. This is the first weakness. The second limitation is the focus on a single individual, occasionally on two or three when the prize is divided, even though much research is frequently collaborative. This is particularly true in the biomedical and natural sciences, which tend to involve individuals with multiple skills, each or all of whom may be equally deserving of the Nobel Prize, given their collective participation. The Nobel Prize also tends to display poor cultural, linguistic and gender representation and/or bias. Finally, retractions of papers by select Nobel Prize laureates suggest that even these elite academics are not immune to the ills of science and academic publishing and that affect all scientists in a complex global web.
4
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Nieśmiertelny i dobroczynny. Historyczne badanie genezy i charakteru sławy Stanisława Staszica

84%
Wesołowski A.
Kwartalnik Historyczny
|
2018
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vol. 125
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issue 1
PL
Artykuł zadaje pytania o niezwykłą popularność Stanisława Staszica (1755–1826), której kulminacją był jego pogrzeb - spontaniczna manifestacja uczuć patriotycznych tysięcy mieszkańców Warszawy. Autor twierdzi, że postać Staszica była postrzegana przez pryzmat działalności filantropijnej, opisuje ewolucję jego wizerunku jako filantropa oraz prezentuje pogłębioną kontekstualizację źródeł tej popularności. The article asks questions about the unusual popularity of Stanisław Staszic (1755–1826), that culminated during his funeral - a spontaneous manifestation of patriotic feelings of thousands Varsovians. The author maintains that the figure of Staszic was perceived by a prism of his philanthropic activity and describes the evolution of his image as philanthropist, offering at the same time a broadened contextualization of the reasons for such popularity.
5
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Różne oblicza sławy. Młodzi celebryci o popularności

84%
Piotrowska A.
Relacje. Studia z nauk społecznych
|
2017
|
issue 4
161-175
PL
Autorka podejmuje próbę analizy wartości „sławy”. Niniejszy artykuł ukazał stosunek do sławy wybranych młodych celebrytów. Celem artykułu było ustalenie motywacji, które kierują młodymi ludźmi w dążeniu do sławy. Próbowano ustalić, czy sława była dla nich wartością samą w sobie, czy traktowali ją instrumentalnie. Materiał badawczy pochodził z wywiadów udzielonych przez celebrytów w różnych mediach. Analiza treści wypowiedzi pozwoliła pokazać, jakim zmianom podlegało podejście do sławy młodych osób robiących karierę medialną. Celebryci są szczególną kategorią, także dlatego że mają moc wzorotwórczą. Stanowią dla wielu, szczególnie młodych osób, postaci do naśladowania. Właśnie dlatego zwrócono uwagę na znaczenie, jakie przypisują sławie młodzi celebryci.
EN
The author attempts to analyze the value of “fame”. This article showed the attitude of selected young celebrities to fame. The goal of the article was to establish the motivation that drives young people to fame and to determine whether fame was for them a value in itself or if it was treated instrumentally. The researched material was gathered from the interviews with celebrities published in different media. The analysis of the aforementioned material allowed to present the changes in young celebrities’ approach to fame.
6
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Ekspozycyjne i relacyjne wymiary tożsamości - o cyfrowym narcyzmie z szerszej perspektywy

84%
Jakubowski P.
Kultura Współczesna. Teoria. Interpretacje. Praktyka
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2020
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vol. 108
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issue 1
43-57
EN
In the presented essay the diagnosis of narcissism as a socio-cultural ‘disease’ is discussed in a wider anthropological context of expositional and relational aspects of personal identity, based on selected narrative-oriented theories of the subject. According to them, the process of finding or creating the genuine self depends on how one presents oneself (the expositional aspect) to others (relational aspects). It creates a ground on which contemporary forms of ‘digital narcissism’ can develop. The article shows how these aspects have already reached their deviated form in ‘celebrity culture’ (analysed in the classic work by Christopher Lash), only to be brought to their extreme in the era dominated by interactive social media. Researchers seem to overemphasise the scope of this phenomenon and the risk it entails, as they don’t take into account more ‘passive’ usages of social media. The asymmetry between the ‘stage’ and the ‘audience’ – those who show themselves and their lives on the screens, and those who observe it – is still maintained, even if access to the ‘stage’ seems to be easier than in any epoch before. It is an assumption that supports a purely theoretical concern that eventually no one will be left to continue watching (a fear of an empty ‘audience’ discussed for example by Andrew Keen in The Cult of the Amateur). After all, a path to digital fame – the dream of every coeval ‘narcissist’ – is not as simple as it is often assumed. Even if, theoretically, available to everyone, only a few will be able to use this opportunity in its entirety. Most users will ultimately give up after their multiple tries to attract other people’s attention and accept their role as viewers prove ineffective. Another problem that derives from the ‘celebrity culture’ is that one can put oneself out there, on the public ‘stage’, not only through extraordinary achievements, talents, self-determination and hard work, as it supposedly was in the past, but also through an excessive, grossly offensive or outstandingly distasteful behaviour. As Umberto Eco put it, reputation has been replaced by publicity (in some cases no matter the cost). Nevertheless, there are still definitely more ‘admirers’ than ‘idols’ – more followers than the ones that are followed.
7
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Trzy historie o celebrytach

67%
Wesołowski A.
Kwartalnik Historyczny
|
2019
|
vol. 126
|
issue 2
EN
Czy sława to wartościowy przedmiot badań historycznych, czy na zawsze pozostanie w domenie ekspertyzy specjalistów od marketingu? Historiografia sławy i celebrytyzmu, żywa w anglosaskim dyskursie akademickim, na próby odcięcia refleksji historycznej od problematyki sławy odpowiada stanowczym: nie! Poniższy tekst jest zbiorczą recenzją trzech prac dotykających wspomnianej problematyki, jakie ukazały się w ostatnim czasie. Recenzji towarzyszy również próba oceny, na ile dane prace reprezentują najsilniejsze prądy w dziedzinie. Is fame a valuable problem for historiography, or will it always remain in the domain of marketing experts? The English celebrity history, well-developed in the West, would react with a fervent refusal to any attempts at considering fame being thought ahistorical. This article is a review of three current works pertaining to the problem. Additionally, it attempts to determine whether a Polish historian can use its contents as fair examples of the current trends in celebrity history.
8
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Kim są celebryci i jakie pełnią funkcje w społeczeństwie? Wyniki badania empirycznego

67%
Białas M.
Media i Społeczeństwo
|
2021
|
issue 16
119-135
EN
This article presents the results of an empirical study on the perception of celebrities by modern society. In the theoretical part, the literature was reviewed. Various definitions of a celebrity, their functions in society and the statuses received by virtue of their social status have been mentioned. The study was conducted with the use of a quantitative and qualitative survey method - in this case an online questionnaire.. The author tried to establish associations about these people, their activities and the target group of their activities - all seen through the eyes of an ordinary audience. There was also an interest in the influence of celebrities on the respondents’ lives. The questionnaires were completed by over 300 people, mostly aged 17-25, living in Poland. The intended research goals have been achieved, which allowed for initial research on a given topic and drawing appropriate conclusions. It was established, i.a., three main areas with which celebrities were associated and short definitions of these people.
PL
Artykuł przedstawia omówienie wyników badania empirycznego na temat postrzegania celebrytów przez współczesne społeczeństwo. W części teoretycznej dokonano przeglądu literatury. Wspomniano o różnych definicjach celebryty, ich funkcjach w społeczeństwie oraz o statusach otrzymywanych ze względu na status społeczny. Badanie przeprowadzono za pomocą ankiety ilościowo-jakościowej przy wykorzystaniu kwestionariusza internetowego. Autorka próbowała ustalić skojarzenia dotyczące tych osób, ich zajęcia oraz grupę docelową ich działań - wszystko widziane oczyma zwykłego odbiorcy. Zainteresowano się również wpływem celebrytów na życie respondentów. Ankiety zostały wypełnione przez ponad 300 osób, w większości w wieku od 17 do 25 lat, mieszkających na terenie Polski. Zamierzone cele badawcze zostały osiągnięte, co umożliwiło wstępne zbadanie danego tematu oraz wyciągnięcie odpowiednich wniosków. Ustalono m.in. trzy główne obszary, z którymi kojarzono celebrytów oraz krótkie definicje tychże osób.
9

Mówca – myśliciel – pisarz humanista, czyli Cyceron o wolności

59%
Piekarski R. M.
Pieniądze i Więź
|
2016
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vol. 19
|
issue 2(71)
7-30
PL
Cyceron nierzadko obecnie uważany jest za eklektyka, raczej popularyzatora, niż samodzielnego myśliciela. Tymczasem przez wiele wieków był on nauczycielem humanizmu w Europie i zasługuje na większe poważanie. Recepcja pism Cycerona była bardzo rozległa i choć zmieniała się jego ranga w filozofii polityki, to oddziaływał on na koncepcje i kluczowe rozwiązania wielu późniejszych myślicieli, od Machiavellego i Hobbesa po Burke'a, Hume'a, Kanta czy Hegla. Bywa, iż rozumienie wolności przez przedstawicieli tradycji rzymskiej traktowane jest jako nie mające większego znaczenia. Niesłusznie, gdyż łacińskie słowo libertas (wraz z innymi terminami z nim powiązanymi) wnosiło do myśli Zachodu trwałe treści. Nawet jeżeli można mówić o pewnych ograniczeniach wyobraźni moralnej Cycerona, takich jak tolerowanie instytucji niewolnictwa, to nie podważa to faktu, iż jest on czołowym reprezentantem wolnościowej myśli republikańskiej, zachowującej znaczenie także i obecnie.
EN
Cicero is nowadays often considered to be eclectic, rather popularizer than an independent thinker. Meanwhile, for many centuries he was the teacher of humanism in Europe and as such deserves greater esteem. Reception of writings of Cicero was very extensive, and even though its rank changed in political philosophy, it affected the concepts and key solutions of many later thinkers from Machiavelli and Hobbes, to Burke, Hume, Kant and Hegel. Sometimes the understanding of freedom by representatives of the Roman tradition is treated as having no significance. Wrongly, because the Latin word libertas (along with other terms associated with it) brought a lasting content into Western thought. Even though you could speak of some limitations of Cicero’s moral imagination, such as tolerating the institution of slavery, this does not undermine the fact that Cicero is a leading representative of Republican libertarian thought, that retains its significance even now.
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