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RU
The article analyzes the correlation between the cognitive semantics of the words казаться, показаться and the ordinary/fictional narrative strategy, embodied in a context of a particular type. The cognitive semantics of the words is identified within such parameters as a ‘discourse context type’, ‘narrative strategy’, as well as the ‘communicative register’ – either ‘reproductive’ or ‘informative’. The paper considers a gestalt scenario, according to which different contexts with the words казаться, показаться are built up. The author demonstrates the integrity of the gestalt and also describes focus shifts which underlie the construction of different contexts – ‘background’ and ‘figure’.
EN
The article focuses on the specifi city of the scientifi c-technical analytic terms due to the cognitive mechanisms of their creation. It has been ascertained the gestalt type of terminological units’ associative-metaphorical motivation makes the motivators’ selection possibility, denoting the scientifi c-technical objects after the visual images (gestalts). The fact the dominant donor zones supply its sign resources to the scientific-technical terminology has been proved in succession.
PL
Artykuł poświęcono specyfi ce motywacji naukowo-technicznych terminów analitycznych pod kątem mechanizmów ich tworzenia. Autorka zwraca szczególną uwagę na Gestalt - odmianę asocjacyjno-metaforycznej motywacji terminów, charakteryzującą się wyborem motywatorów oznaczających obiekty naukowo-techniczne na podstawie podobieństwa obrazów wzrokowych (Gestalt). Omówione zostały podstawowe obszary dostarczające własne środki znakowe do tworzenia terminologii naukowo-technicznej.
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