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The Capacities and Limitations of the Newspaper Column as a Tool for Creating the Image of Its Author

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Barańska-Szmitko A., University of Lodz F. o. P., ankabaranska@poczta.fm
Acta Universitatis Lodziensis. Folia Litteraria Polonica
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2016
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vol. 35
|
issue 5
EN
The aim of this paper is to verify the capacities and limitations of the newspaper column (understood as a genre) as a tool for creating the image of its author. In the paper, the distinguishing features of a column are first presented, and then a hypothesis is proposed for predicting which attributes of its author may be generated by the column’s features. This hypothesis is juxtaposed with the results of empirical research. The main task of this research was to read the texts of one of two Polish columnists – Krzysztof Varga and Szymon Hołownia – and subsequently answer questions indicating the authors’ attributes. This procedure made it possible to recreate the image of the text’s author. The results demonstrated the influence of the column’s distinguishing features on the image of its author inferred by readers.
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Możliwości i ograniczenia felietonu jako narzędzia kreowania wizerunku jego autora

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Barańska-Szmitko A., Uniwersytet Łódzki W. F., Anna Barańska-Szmitko – jest pracownikiem naukowo-dydaktycznym Katedry Dziennikarstwa i Komunikacji Społecznej Uniwersytetu Łódzkiego Z. T. i. P. K. J. z. n. s. s. w. w., ankabaranska@poczta.fm
Acta Universitatis Lodziensis. Folia Litteraria Polonica
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2014
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vol. 23
|
issue 1
EN
The aim of this paper is to verify the capacities and limitations of the column (understood as a genre) as a tool for creating the image of its author. In the paper, the distinguishing features of a column are first presented, and then a hypothesis is proposed for predicting what attributes of its author might be generated by the column’s features. This hypothesis is juxtaposed against the results of empirical research. The main task of the study was to read the texts of one of two Polish columnists – Krzysztof Varga and Szymon Hołownia – and subsequently answer questions indicating the authors’ attributes. This procedure enabled an image of the text’s author to be recreated. The results showed the influence that the distinguishing features of a column have on the image of a text’s author for readers.
3
Publication available in full text mode
Content available

The Capacities and Limitations of the Newspaper Column as a Tool for Creating the Image of Its Author

100%
Barańska-Szmitko A.
Acta Universitatis Lodziensis. Folia Litteraria Polonica
|
2016
|
vol. 35
|
issue 5
115-129
EN
The aim of this paper is to verify the capacities and limitations of the newspaper column (understood as a genre) as a tool for creating the image of its author. In the paper, the distinguishing features of a column are first presented, and then a hypothesis is proposed for predicting which attributes of its author may be generated by the column’s features. This hypothesis is juxtaposed with the results of empirical research. The main task of this research was to read the texts of one of two Polish columnists – Krzysztof Varga and Szymon Hołownia – and subsequently answer questions indicating the authors’ attributes. This procedure made it possible to recreate the image of the text’s author. The results demonstrated the influence of the column’s distinguishing features on the image of its author inferred by readers.
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