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The Journey Metaphor in Mediatized Political Discourse

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Dávid G., Furkó B. P.

Acta Universitatis Sapientiae, Philologica

2015

vol. 7

issue 2

7-20

The present paper will analyse manifestations of the journey metaphor from a critical discourse analytical perspective in order to observe how the journey metaphor is used as a discourse strategy in mediatized political speeches and interviews whereby political actors manipulate the second-frame interactional participants (the audience) into sharing a (spurious) sense of solidarity with them. There are three hypotheses that will be tested in the course of the analysis: the first is that a wide-variety of realjourney elements are exploited for the political metaphor of journey, and there is a concrete correspondence between journey vehicles and political scenarios. The second hypothesis is that journey metaphors that are used in political speeches, celebrity interviews and confrontational political interviews are of different types and complexity. The third hypothesis is that the manipulative intent behind the use of metaphors is exposed in the latter types of mediatized political discourse to varying degrees as a result of the different degrees of pragmatic accountability adhered to in the two subgenres. We argue that the first two hypotheses are confirmed on the basis of the qualitative analysis presented in the paper, whereas the third hypothesis is not borne out by the data.

Категориите ДОБРО и ЛОШО в българския език на базата на представите за РЕД, ПОРЯДЪК и БЕЗРЕДИЕ, ХАОС

63%

Vatova M. V.

Zeszyty Cyrylo-Metodiańskie

2019

vol. 8

The paper deals with the concepts of GOOD and BAD as reflected in the Bulgarian lexical system within the framework of the Cognitive Metaphor Theory, developed by Lakoff and Johnson. The study claims that the concepts of GOOD and BAD are undoubtedly grounded in human experience but are conceptualized by means of metaphors as such concepts do not exist objectively in the physical world but result from human understanding of it. The cognitive metaphors discussed in the paper are studied with reference to human understanding of order, orderliness and disorder, chaos in the world.

Kategorie DOBRA i ZŁA w języku bułgarskim na podstawie wyobrażeń o ŁADZIE i PORZĄDKU oraz NIEPORZĄDKU i CHAOSIEW artykule poddano analizie koncepty DOBRA i ZŁA, odzwierciedlone w systemie leksykalnym języka bułgarskiego, z perspektywy kognitywnej teorii metafory G. Lakoffa i M. Johnsona. Badanie opiera się na założeniu, że koncepty DOBRO i ZŁO należą niewątpliwie do bezpośredniego doświadczenia ludzkiego, ale mimo to podlegają metaforyzacji dzięki faktowi, że nie istnieją obiektywnie, lecz są wynikiem ludzkiego rozumienia świata. Analiza zebranego materiału prowadzi do wniosku, że przedstawione w opracowaniu kognitywne metafory bazują na pojęciach ładu i porządku oraz nieporządku i chaosu w świecie.

The paper deals with the concepts of good and bad as reflected in the Bulgarian lexical system within the framework of the Cognitive Metaphor Theory, developed by G. Lakoff and M. Johnson. The study claims that the concepts of good and bad are undoubtedly grounded in human experience but are conceptualized by means of metaphors as such concepts do not exist objectively in the physical world but result from human understanding of it. The cognitive metaphors, discussed in the paper, are studied with reference to human understanding of order, orderliness and disorder, chaos in the world.

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1 Acta Universitatis Sapientiae, Philologica

1 Zeszyty Cyrylo-Metodiańskie

1 Dávid G.

1 Furkó B. P.

1 Vatova M. V.

1 2019

1 2015

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The Journey Metaphor in Mediatized Political Discourse

Категориите ДОБРО и ЛОШО в българския език на базата на представите за РЕД, ПОРЯДЪК и БЕЗРЕДИЕ, ХАОС