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  1. 1 Zeszyty Naukowe. Turystyka i Rekreacja

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  1. 1 Iwan B.

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  1. 1 2009

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Metody oceny jakości usług turystycznych

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Iwan B.
Zeszyty Naukowe. Turystyka i Rekreacja
|
2009
|
issue 2(4)
5-24
PL
Significance of quality in tourism is increasing and can decide about success on the tourist market. Taking into account quality in marketing strategy brings many benefits. High quality products undoubtedly rise effectiveness of tourist business. One method of tourist service quality evaluation is by measuring buyers' satisfaction, their expectations and experiences. Satisfied customers are the most important indicator of high quality tourist products.
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