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Komunikowanie polityczne – od kampanii wyborczej do kampanii permanentnej

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Garlicki J.

Studia Politologiczne

2010

vol. 16

26-45

Political communication has traditionally been perceived as a significant component of election campaign. Nevertheless, there are many factors causing that political communication is extending its scope beyond just the period of election campaign. The increasing role of new media such as the Internet is one of the most important factors entailing the process of political communication extension. As a result, the election campaign is gradually being replaced by the permanent campaign, and political communication is becoming a continuous phenomenon. However, its intensity is changeable and depends on the currently ongoing political events. The unfolding of new media affects the rise of political communication interactivity, and it creates new chances for citizens to organize themselves. Simultaneously, a political system may plausibly become liable to professionally managed activities of political elites. The activities which main aim is to organize citizens in order to support the interests of governing. This is the essence of permanent campaign.

Kultura polityczna polskich Internautów

88%

Garlicki J.

Studia Politologiczne

2011

vol. 21

13-50

An important objective of the research series was to describe the political culture of Internet users in Poland. It is important to determine whether and to what extent the attitudes to politics and ideological orientations of Internet users differ from the general political culture of Polish society. Implementation of such cognitive purposes became possible due to conducting two researches in June 2010. The first research was carried out on-line using quantitative method. In order to clarify views and to deepen knowledge about the political culture of Internet users a series of focus group interviews was carried out among persons who differed in terms of intensity of Internet use. On the basis of test results it can be concluded that the political culture of Internet users does not fundamentally differ from political orientations of the Poles in general.

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Komunikowanie polityczne – od kampanii wyborczej do kampanii permanentnej

Kultura polityczna polskich Internautów