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Organizowanie sportu w Polsce oczami mediów – analiza dyskursu

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Starakiewicz U.
Zarządzanie w Kulturze
|
2015
|
vol. 16
|
issue 1
PL
Organizing Sports in Poland from the Media Perspective – a Discourse Analysis The aim of this article is to verify the way that the media depict organizing sports in Poland. Using the method of discourse analysis to look at chosen press articles, the author tries to understand the power relations within this sector and discuss the reasons of the journalists’ negative attitude towards the realm of traditional sports. It is usually presented as rigid and not entrepreneurial. In the conclusion the author elaborates on the effectiveness of the media in shaping the public opinion and forcing real changes.
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