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EN
Although the academic interest in media and information literacy (MIL) is ever increasing, there are not many studies that analyze the public perception of media literacy. This article analyses the interrelations between encouragement measures implemented by media policy and the perception of media literacy in society. The research employs data from a national representative survey (May 2019; N=1,017 respondents). The study explores the respondents’ media literacy perceptions; opinions on risks potentially caused by insufficient media literacy skills; and respondents’ experience with MIL activities. The survey results are compared with survey data on media literacy encouragement measures, aims and target audiences obtained from the Media Policy Unit at the Ministry of Culture media literacy partners. The theoretical background is supported by the media literacy ideological model, which explains media literacy within relationships with the social institutions in which it is practiced, as well as social processes. The data results are controversial. Even though more than half of Latvia’s population view their media literacy knowledge as insufficient, 52% of the respondents are not interested in MIL issues. Concerning the consequences of insufficient media literacy skills within society, the respondents focused mostly on threats to children (40%) and general public safety (28%), decrease in welfare (28%), societal regress (25%), fewer opportunities for high-quality education (26%) and Latvia being behind other EU countries (24%). Even though the media literacy encouragement measures in Latvia include activities aimed at various audiences, they have been noticed by only a slight number of respondents (7–10%).
EN
The main features and tendencies in the formation and development of the modern media system in Ukraine after the collapse of the Soviet Union are examined in the article. In particular, the factors influencing the transition from the Soviet model of the press to the model of polarized pluralism are analyzed. The author also identifies the conditions necessary for the stable and progressive development of the media system to emerge in Ukraine, which include the development of public broadcasting, guaranteeing the independence of the media in various dimensions, the development of media pluralism, the strengthening of the mechanisms of self-regulation of the media, raising standards and increasing the diversity of forms of journalist education.
EN
According to the Constitution of the Republic of Poland, the National Broadcasting Council: safeguards the freedom of speech, the right to information and the public interest in broadcasting. The protection of these values justifies the independence of the social flow of information in public affairs from the disposal of the government. In the meantime the chairman of the National Broadcasting Council due to his special statutory entitlements remains under exceptional political pressure as in the process of control broadcasters’ activity is among others entitled to impose financial sanctions what in fact makes the National Broadcasting Council in Poland the authority that takes actions of repressive censorship nature.
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