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EN
The third decade of the 16th century witnessed a huge increase in the production of leaflets in the German Empire. The evangelically oriented elite, who was active in Benešov nad Ploučnicí, Děčín, Jáchymov and Loket at that time, also participated in this increase by publishing several pamphlets in German language. This study thus strives to introduce this region as one of the centers of Reformation literature where several of the so-called printing natives were active at the same time. These people were exploring the possibilities of a relatively new media in their pamphlets and developing various literary strategies. Yet because they attributed different functions to their treatises, they also employed different approaches. Moreover, the form of the published texts and the ability to use various media approaches highly depended on the extent to which Wittenberg was involved in the process of their creation, with which the local elite maintained lively contacts.
EN
The main aim of the article is to try to answer the question about the strategies used by the media towards an artist struggling with addiction. The text consists of three parts. The first one explains all the most important concepts related to the chosen topic. The methodological part presents a study to check how the media celebrates the addicted artist and lists the most important elements of this process. As part of it, twenty-four articles from the Pomponik gossip website about Amy Winehouse, a British singer struggling with addictions, were analyzed. The last part of the text presents the conclusions.  
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