Search results

1

Millennial backpackers and risks in travel: a typological approach

100%

Jabłonkowska J. B., Stankiewicz B.

Turyzm

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2020

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vol. 30

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issue 2

35-42

EN

In the research undertaken, the analysis categorised risk in the experience of the millennial generation of backpackers. An attempt was made to systematise it on the basis of the cognitive as well as emotional characteristics presented by the respondents. The research was conducted between 2018-2020. A non-random selection was used to acquire respondents called snowball sampling. 409 Polish millennial backpackers were found and interviewed online, and from this code keys were then extracted, assigned to meaningful categories, and thematic ranges were defined. The analysis of the collected qualitative material was used to establish a typology of risk for millennial backpacking. Analysis of the collected material on backpacking allowed five coded risk categories to be extracted. The first one was the backpacker's attitude towards travel; the second a search for autonomy and independence; the third selective calculation in terms of ‘profit and loss’, the balance determining behaviour; the fourth connected with the emotional needs of backpackers and the search for impressions; the fifth with external conditions involving risk related to environmental and cultural features of the reception area. Typological systematization of risk in backpacking allows the needs of this groups of travellers to be understood and service provision to be adapted to the requirements of a particular generation.

2

The use of tourist mobile applications by the Y generation

88%

Werenowska A.

Informatyka Ekonomiczna

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2018

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issue 2(48)

86-92

EN

Today, mobile technologies have become an inseparable element of travel planning. They give travellers access to all necessary information on an ongoing basis from almost anywhere in the world. The largest group of application users on mobile devices are members of the young generation, in particular Y and Z. The practical goal of the article was to present the ways of using mobile applications in tourism by members of the Y generation. The analysis of the survey results indicated that two-thirds of the respondents used mobile applications to organize a trip, and the rest combined traditional and modern tools in order to achieve the highest efficiency. At the same time, 98.9% of respondents believed that mobile applications would take over a significant part of the tourism market or even dominate the market in the coming years along with the development of their quality and usability. Surveys were conducted among 94 users of these technological solutions and the research results are presented in descriptive and graphic form, and a characterization of the studied generation was also made

3

Unlocking Generation Y: Market Segmentation Via Lifestyle Insights

88%

Kopřivová V., Matušínská K.

Communication Today

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2023

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vol. 14

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issue 2

122-139

EN

One of the fundamental pillars of properly set up marketing communication is customer orientation, defining their needs and preferences and then creating their profiles. Following this fact, the aim of the study is to create subsegments of Generation Y (Millennials) in the Czech market based on identified factors in terms of lifestyle as the non-traditional segmentation descriptive variable. In order to achieve the aim of the study, AIO parameters within psychographic segmentation were used to process primary data collected by marketing research carried out in the form of a questionnaire. Overall, 999 respondents who are residents of the Czech Republic participated in this marketing research. The characteristics of Generation Y (Millennials) and the determination of the main points for external and internal marketing strategies create the basis for the comparison of subsegments based on the criteria determining the possible success of the company in this process.

4

Millennialsi – nowy uczestnik życia społecznego?

75%

Kisiel P.

Studia Socialia Cracoviensia

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2016

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vol. 8

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issue 1

EN

The aim of the article is a sociological analysis of contemporary youth, forming a new generation called millennials or generation Y. This is due to the fact that modern young people vary quite significantly from representatives of older generations both in terms of mental as well as social attitudes. Author of the article based on available polish and international results of the empirical research discusses the most important characteristics peculiar for contemporary youth, and also points to some differences between millennials in Poland and in the world.

5

The development of innovative accommodations and means of transport and recreation among contemporary generations of millennials and neonomads

63%

Smoleńska O.

Studia Periegetica

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2015

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vol. 14(2)

171-183

EN

This article presents problems of innovations in tourism. The author presents current and future trends in accommodations and means of transport and recreation, which are popular especially among generations of the XXI century. Through the change in the modern tourists (neonomads) and characteristics of future generations (millennials), the author illustrates the possible consequences for the development of hotels and means of recreation. This article presents various trends by selected examples, as well as, an attempt to classify them. It also contains the results of a pilot survey, reflecting the direction indicated in theory and practice. These results can be an inspiration for further in-depth research.

6

EXPLORING FLEXIBLE AND LOW-COST ALTERNATIVES TO FACE-TO-FACE ACADEMIC SUPPORT

63%

Dobozy E., Pospisil R.

Teaching English with Technology

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2009

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vol. 9

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issue 2

73-92

EN

In this paper we address some of the issues surrounding the use of educational technology solutions with first year net generation students in an introductory education studies unit. These issues include the need for more engaging learning experiences, the role of technology in supporting this need, and the possible mismatch between expectations and actual needs. The student usage and access of a low-cost, flexible alternative to face-to-face individual or group-based academic support was the focus of this case study. We describe our rationale and attempt to help students with their assignment requirements in a first year teacher education unit through the development of a small-scale self-directed intervention program, and report on student engagement with the model. Analysis of the data brings to light findings that have implications for policy design and shows a need for timely research to better inform lecturers of their students’ digital literacy, acceptance and access, and use of innovative learning designs. This also highlights the requirement for a greater awareness of the technologies that students embrace, the technologies that may pose a challenge and the differing needs of first year students to those of the more experienced learners.

7

Strategia prolojalnościowa w warunkach niepewności zachowań klientów wewnętrznych

51%

Lipka A.

Handel Wewnętrzny

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2017

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issue 3 (368) Tom I

243-252

PL

Celem artykułu, o charakterze metodologicznym, jest określenie warunków sprzyjających (a tym samym i – niesprzyjających) stosowaniu strategii prolojalnościowej wobec pracowników – klientów wewnętrznych, po wcześniejszej jej charakterystyce. Dalszy cel, zorientowany na określenie implikacji praktycznych, to przedstawienie opracowanego instrumentarium (metody, mierniki, wskaźniki) oceny postępów w implementacji tej strategii oraz jej skuteczności. W artykule, opartym na krytycznej analizie i ocenie literatury przedmiotu, zweryfikowano hipotezę, iż mierniki i/lub wskaźniki diagnozy stopnia zaawansowania implementacji strategii prolojalnościowej można ułożyć w ciąg przyczynowo-skutkowy odpowiadający perspektywom w Strategicznej Karcie Wyników, wyróżnionym przez R. Kaplana i P. Nortona.

EN

The objective of the paper, being methodological in nature, is to specify the conditions conducive to the application of pro-loyalty strategy towards employees, internal clients, following its previously outlined characteristics. A secondary objective, focused on determining practical implications, is to present the range of tools (methods, metrics, and indices) used to assess progress in the implementation of the strategy and its effectiveness. The article, which is based on critical analysis and evaluation of reference books, results in the verification of the hypothesis that the metrics and indices used to diagnose the degree of strategy implementation may form a cause and effect relationship, equivalent to the perspectives defined by R. S. Kaplan and D. P. Norton in their Balanced Scorecard.

RU

Цель статьи методологического характера – определить условия, способствующие (и, тем самым, также неблагоприятные) применению направленной на сохранение лояльности стратегии по отношению к работникам, внутрен- ним клиентам, на основе более ранней ее характеристики. Дальнейшая цель, направленная на определение практических импликаций – представить разработанный набор инструментов (методы, меры, показатели) оценки успехов во внедрении этой стратегии и ее эффективности. В статье, основанной на критическом анализе и оценке литературы предмета, проверили гипотезу, что меры и/или показатели диагноза степени продвижения внедрения стратегии, направленной на сохранение лояльности, могут быть уложены в причинноследственную последовательность, соответствующую перспективам в стратегической карте результатов, выделенным Р. Капланом и П. Нортоном.

8

Blasts from the Preclassical Past: Why Contemporary Economics Education Should Listen to Preclassical Thought

51%

Michaud T. A.

Studia Gilsoniana

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2019

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vol. 8

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issue 4

839-855

EN

Contemporary economics is dominated by logical positivism, a methodology that emphasizes empirical validation of theories but excludes normative evaluation. Preclassical economics was premised on normative analysis. With the growing socialist movement in the USA, especially among the millennials, who are fixated on moral issues of justice and equality, positive economics is alienated from addressing the normative challenges of socialism. There are, however, basic normative principles from Preclassical thought which can be used to contest socialist moral claims, particularly in economics education.

9

INFORMATION TECHNOLOGIES AS THE NEWEST SOCIAL PARADIGM OF THE LIFE OF YOUTH

38%

Kovalska L.

International Journal of New Economics and Social Sciences

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2018

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vol. 7(1)

335-347

EN

The article analyzes social aspects of the Y generation life in the information technology system. There was chosen a methodological toolkit to examine the essence of the concepts “millennials”, “digitization” and “gaming”. They determine the distinctive features of millennials from previous and subsequent generations. It is concluded that the informatization of the society life leads to a change in the consciousness of a person, especially in the Y generation which was formed in the information-oriented society. Coverage of the indicated directions of the article is performed by analyzing the components of the research problem, in particular the generation of information technologies, digitization of the life of youth, gaming as a method of motivation and involvement in the social pro-cesses of society. It is determined that the representatives of the new generation are char-acterized by increased attention to the social problems. It is ascertained that digitization is a specific approach to the use of digital resources for improving the quality of life and personal characteristics of the Y generation in the process of self-realization. Gaming is a motivational element of social contacts of the generation of millennials in the field of health, sports, education, culture, and professional activity.

PL

W artykule zostawała przedstawiona analiza społecznego wymiaru życia pokolenia Y w systemie technologii informacyjnych. Zostało dobrane instrumentarium metodologiczne dla przeanalizowania istoty takich pojęć jak milenialsi, digitalizacja, grywalizacja. Te pojęcia wyznaczają cechy charakterystyczne współczesnej młodzieży, milenialsów, w porównaniu do pokoleń poprzednich i następnych. Został wyciągnięty wniosek, że digitalizacja życia społeczeństwa prowadzi do zmian świadomości człowieka, w szczególności pokolenia Y, które ukształtowało się pod wpływem społeczeństwa informacyjnego. Wskazane tematy w artykule zostały opisane w ramach analizy poszczególnych problemów badania - pokolenie technologii informacyjnych, digitalizacja życia młodzieży, grywalizacja jako sposób motywacji oraz włączenia w procesy społeczne w społeczeństwie. Zgodnie z jednym z wniosków przedstawiciele nowego pokolenia charakteryzują się podwyższoną uwagą wobec problemów o charakterze społecznym. Ustalono, że digitalizacja to specyficzne podejście do wykorzystania zasobów cyfrowych dla udoskonalenia jakości życia oraz charakterystyk osobowych pokolenia Y w procesie samorealizacji. Grywalizacja występuje jako element motywacyjny kontaktów społecznych pokolenia milenialsów w sferze zdrowotnej, kulturowej i oświatowej, a także sportu oraz działalności zawodowej.

RU

В статье проведен анализ социальных аспектов жизни поколения Y в системе информационных технологий. Подобран методологический инструментарий для рассмотрения сущности понятий «миллениалы», «цифровизация», «геймификация». Они определяют отличительные черты современной молодежи миллениалов от предыдущих и последующих поколений. Определено, что информатизация жизни социума приводит к изменению сознания человека, особенно поколения Y сформировавшегося в условиях информационного общества. Раскрытие указанных направлений статьи реализовано путем анализа составляющих проблемы исследования – поколение информационных технологий, цифровизация жизни молодежи, геймификация как способ мотивации и вовлечения в социальные процессы общества. Определено, что представителям нового поколения свойственно повышенное внимание к проблемам социального характера. Установлено, что цифровизация - это определенный подход к использованию цифровых ресурсов для усовершенствования качества жизни и личностных характеристик поколения Y в процессе самореализации. Геймификация выступает мотивационным элементом социальных контактов поколения миллениалов в сфере здоровья, спорта, образования, культуры и профессиональной деятельности.

10

Job Expectations of Millennials in Poland, Germany and Chile

38%

Miroński J., Gawlik M.

Gospodarka Narodowa. The Polish Journal of Economics

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2018

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vol. 296

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issue 4

125-153

PL

Pokolenie Y, którego przedstawiciele znani są jako milenialsi, jest pierwszą generacją, która za sprawą dostępu do Internetu dorastała w globalnie skomunikowanym świecie. Zjawisko to jest związane z pojawieniem się kultury globalnej, która wpływa na kultury narodowe. Przedstawiciele pokolenia Y będą wkrótce dominować wśród światowej siły roboczej. Dlatego zrozumienie ich oczekiwań zawodowych w świetle globalizacji kulturowej jest kluczowe dla organizacji, które chcą zachęcić i możliwie długo zatrzymać ich jako pracowników. Badanie to poszukuje odpowiedzi na pytanie, czy zawodowe oczekiwania milenialsów zależą od pochodzenia kulturowego. Projekt badawczy oparto na kwestionariuszu, który pozwolił zebrać dane w Polsce, Niemczech i Chile, trzech krajach o znacznych różnicach kulturowych według modelu wymiarów kultury zaproponowanego przez Geerta Hofstede. Analiza danych pozwoliła zweryfikować, które z oczekiwań zawodowych wśród analizowanej grupy wiekowej mogą być kulturowo zależne. Przedstawione wyniki i zalecenia mogą być użyteczne dla osób zarządzających organizacjami w celu tworzenia środowiska pracy atrakcyjnego dla pokolenia Y oraz w dalszych pracach naukowych.

EN

Millennials are the first age cohort that grew up in an internationally connected world. Globalisation has seen the emergence of a global culture that affects national cultures. Millennials will soon represent the majority of the global workforce. Therefore, understanding their job expectations in light of cultural globalisation is crucial for organisations to attract and retain them as employees. This study explores whether millennials’ job expectations depend on their cultural background. A questionnaire-based research project was conducted in Poland, Germany and Chile, countries characterised by significant cultural differences according to a six-dimension model developed by Geert Hofstede. The research compared the job-related expectations of the young age cohort that may be culture-dependent and independent. The findings and recommendations can be useful for leaders of organisations to create a millennial attractive work environment and for further academic research.

Refine search results

Millennial backpackers and risks in travel: a typological approach

The use of tourist mobile applications by the Y generation

Unlocking Generation Y: Market Segmentation Via Lifestyle Insights

Millennialsi – nowy uczestnik życia społecznego?

The development of innovative accommodations and means of transport and recreation among contemporary generations of millennials and neonomads

EXPLORING FLEXIBLE AND LOW-COST ALTERNATIVES TO FACE-TO-FACE ACADEMIC SUPPORT

Strategia prolojalnościowa w warunkach niepewności zachowań klientów wewnętrznych

Blasts from the Preclassical Past: Why Contemporary Economics Education Should Listen to Preclassical Thought

INFORMATION TECHNOLOGIES AS THE NEWEST SOCIAL PARADIGM OF THE LIFE OF YOUTH

Job Expectations of Millennials in Poland, Germany and Chile