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EN
Anna Michniuk, Rodzice a nowomedialne wspomaganie współczesnej polskiej szkoły (raport z badań) [Parents and new media in modern Polish schools]. Interdyscyplinarne Konteksty Pedagogiki Specjalnej, nr 23, Poznań 2018. Pp. 249-266. Adam Mickiewicz University Press. ISSN 2300-391X. DOI: https://doi.org/10.14746/ikps.2018.23.15 The article presents some of the conclusions of the research carried out in 2016 among the junior high schools located in lubuskie voiewodship. One of the subjects of the research was the parents of new media support for modern school assess. The text presents parents’ opinions on the new media activity of students, support of new media in the teaching – learning process, building contact between the school and parents and also (auto)promotion of the school. The article also contains a short description of the new media activity of parents of contemporary teenagers and characteristic of the media world in which modern parents were brought up.
Zeszyty Prasoznawcze
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2013
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vol. 56
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issue 1
170-179
EN
This article discusses the works of Professor Tomasz Goban-Klas seen from the perspective of a young researcher of the new media. First of all, the texts from this area were analyzed. Four main topics of the new media appearing in Professor´s publications were singled out and described: the new media as a part of the history of media, the new media in terms of technology, the new media and society, intertextual references and philosophy of the new media. The summary contains the conclusions that come from the analysis of Professor´s works for young scholars of media.
3
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Content available

Entertainizacja polityki

92%
Zeszyty Prasoznawcze
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2014
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vol. 57
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issue 2
394-407
EN
In their relations with political system, media are becoming a self-reliant entity performing diverse functions because they control actions of authorities, defi ne conflict, have an ability to correct the actions of authorities and stimulate political decisions. Modern societies needing entertainment leave their mark of change also on media which are swiftly becoming part of an existing climate. Also, they want to meet expectations of recipients, so even political content is shown in the light version. The aim of the presentation is to show signs of entertainmentization politics being broadcasted by traditional media and on the Internet which seems to be dominant in this respect. The above-mentioned elements of the analysis will show the scale of the entertainmentization phenomenon in politics, which is still developing and assuming new forms
EN
Internet plays an increasingly important role in the political communication between citizens and institutions of the European Union. There are the potentials and constraints of the Internet in terms of mediating or facilitating the communication processes for citizens. The World Wide Web may contribute to the democratization of the Union.  Nonetheless it appears that the right communication policy of the EU institutions is essential in this context. The results of content analysis of the European Commission’s websites allowed to indicate main trends in the EU communications. Application of such techniques as simplifi cation, visualization, personalization, dramatization and polarization redounds to the changes in political communication in the EU. Prevalence of techniques that aim to increase communication attractiveness – being in thrall to the rules of marketing – may have a negative impact on civic participation in the political processes in the EU and also on the institution of European citizenship
Zeszyty Prasoznawcze
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2015
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vol. 58
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issue 1
102-113
EN
The importance of new media in the information management processThe shape of modern PR, beyond social and organizational networking and hypertextuality, is also influenced by new new media. A specialist in public relations, when conducting discourse with the environment in a professional manner, not only cannot ignore the new new media, but must exist in it and also earn favor and trust of the users. It is these users that make the new media community. Membership to this community allows the individuality of its members to be saved. The ability to expose opinions and personality is an important feature of new new media, which a public relations specialist can skillfully use in the information management process. A contemporary PR specialist open to technological progress takes part in the creation of new new media. In this area, discourse has a dynamic character and the engagement of interlocutors does not allow for passivity. Passivity, however, may cause exclusion from the new media community. Existence and survival in new new media requires constant activity from an entity. The reward for this effort and also for the care for the course of dialogue is the effective management of the selected “crowd” within communication competence.
7
70%
Zeszyty Prasoznawcze
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2015
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vol. 58
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issue 1
17-31
EN
Ontology of communication. A projectThis article is an attempt to construction of project ontology of communicaton in the context of new communication technologies. The author prefers the evolutionary approach to describe the phenomenon of communication. Ontology communication draws attention to the role of the apparatus of human perception and the impact of media technologies to strengthen its operation. Analyzes contained in the article refer to the concept of an evolutionary model of Karl R. Popper’s epistemological and the concept of the so-called soft determinism, that is, the model construction of the “alternative media” Paul Levinson. In the context of these concepts author presents his own attempt to ontology of communication.
Zeszyty Prasoznawcze
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2015
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vol. 58
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issue 1
32-48
EN
The technological progress which dynamizes the process of mediatization, makes communication become transformed. Its main feature becomes imagery and rhetoricalness. Communiques are built on the basis of image and features of image which is a carrier of various functions, where the rhetorical persuasion is the main function. The present considerations are an analysis of examples of signs of mediatization of man and society as a phenomenon which is founded on the object of communiques formulated by man by means of digital media and communiques built without their contribution. A common feature of these acts of communication is imagery which seems to be a perennial tendency of the human mind and is visible already on the level of the language of words. Reflexions are a certain proposal of a direction of research of mediatization and many possible aspects, in which this process reveals itself, as well as contexts and interpretative prisms of rhetorical-philosophical conceptions.
9
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Content available

Moralne dyskursy mediatyzacji

70%
Zeszyty Prasoznawcze
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2015
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vol. 58
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issue 1
89-101
EN
Moral discourses of mediatizationThe issues of moral order in a globalized communication world have special significance. The participation of the media in shaping it remains undisputed. Mediatization paradoxes perceived in the media oppression with their coincident positive valorization (information and knowledge, entertainment and fun) make the issue of demonstrating its complexity problematic. They are, after all, public service media, whose patterns are directly reflected in the practiced morality. The question whether/how it is possible to care about values in the mediasphere is a guiding principle of this reflection. In search of possible topics of its penetration I address the sender – receiver relation, reaching to the determinants which shape moral attitudes. In an attempt to define and expose them I concentrate on the issue of responsibility, in my opinion a primary category, whose optics allows us to determine the area of desired values, both individual and community ones. Built as a result of critical thinking and collectivization of knowledge it helps to shape moral sensibility. Analyzing the attitude of the journalist arising from their role I place the problem of axiological consequences in individual and social dimensions. I note that ethical reflection understood as a reflection on what we are doing, as a result of understanding the moral qualifications adopted in the interaction, leading to the formation of self-knowledge, enables shaping oneself as a moral entity. It opens areas of social solidarity and cooperation, expressed in the commitment and care by “being for”. The background of the article is a brief characteristics of mediatized reality based on selected sociophilosophical and communicological diagnoses (eg. Bauman, Beck, Bourdieu and Sloterdijk) supplemented with the ideas of Rorty and MacIntyre. The analyses of mediasphere by Vattimo and Castells constitute an important system of references. They are completed by a generalized description of the continually modified media offer, in which the receiver – the user and creator of the media at the same time, exposes his targeted or imposed choices. In such an organized narrative the sender is being examined through the prism of journalistic duties and their possible execution significantly determining certain interpretations of the proposed messages.
EN
The mediatization by afflicatization. Mobile hybridization, multitasking and sharingThe aim of the article is to answer the question about the nature of the mediatization of everyday life which occurs through mobile media: smartphones and tablets and dedicated applications. Many spheres of peoples lives is subject to mobile mediatization and its regimes. Handheld devices accompany the increasingly wider spectrum of our activity. At the same time different activities intersect, overlap, and therefore hybridizes. It leads to a situation in which it is difficult to separate them from each other. Crossing applications (e.g. through their functionality or content) support this situation. The mediatization takes place through applicatization of everyday life. It can be analyzed using the concepts of textures and regimes of mediatization formulated by André Jansson. Selected areas of everyday human activity was tested using this tool. At the same time three textures of applicatized mobile communication, corresponding to different regimes: hybridization, multi-tasking and sharing were isolated and analyzed. The context of commercialization was included and a critical picture of the phenomena was highlighted.
Zeszyty Prasoznawcze
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2015
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vol. 58
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issue 1
202-211
EN
„The network Tribes” – Internet as a social and intercultural mediumThe Internet communication, including so-called cross-cultural communication, is undoubtedly technologically determined, but also shaped by the “premodern” social relations which were characterized by the dominance of individualism, referring to a sense of collective responsibility not to traditional reference groups (such as the state, the nation, the family and the Church), but to other, more precursory units of an unspecified nature (so-called “new tribes”, human communities of informal nature, the existence of which maintains a network of emotional dependence, comp. Michel Maffesoli (1988). The Time of the Tribes: The Decline of Individualism in Mass Society). However, it remains just as diverse as “offline” communication: it depends primarily on the social, cultural and psychological circumstances of its participants. The contemporary Internet promotes the technological development of cross-cultural social relations, allows for the formation of new social ties, but has no significant effect on their shape and their content.
EN
The mediatization of the human life space is a consequence of both: the progress of media technologies and mass scale and pluralism of the media. This analysis is an attempt to show some aspects of mediatization processes of life, which I understand as a multi-faceted phenomenon in social communication using technical tools of symbolic forms of communication. These analyzes are probing scientific poll of this phenomenon based on both: empirical knowledge about the processes of technological change in the media, as well as based on the media theory and on the philosophical concepts of contemporary media space.
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