The paper discusses the news on Polish TV channels. The author argues that the process of selection of information and their aesthetics are governed by laws similar to those that govern every other commodity on the trade market. Together with information, a viewer is sold a full package of ideas, a certain attitude to the world, whose essence is consumerism. An important part of the text provides a detailed analysis of one edition of the evening news station TVN24, which supplied arguments in favour of the thesis presented.
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