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Rynek kart płatniczych w Polsce

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PL
W artykule scharakteryzowano polski rynek kart płatniczych. Głównym celem było zdefiniowanie i sklasyfikowanie bezgotówkowych instrumentów płatniczych, które są obecne na polskim i światowym rynku usług bankowych. W przeprowadzonym studium literaturowym wskazano cechy i funkcje kart, a także zbadano aktualną sytuację panującą na rynku. Wskazano czynniki determinujące rozwój płatności bezgotówkowych oraz kierunki przyszłych zmian.
EN
In his article, the author characterised the Polish market for debit cards. The main objective was to define and classify non-cash payment instruments that are present in the Polish and global markets for banking services. In the carried out literature study, he indicated the card features and functions as well as examined the current situation prevailing in the market. He also indicated the factors determining development of non-cash payments as well as the directions of future developments.
EN
The issue of non-cash transactions in Poland is of particular importance due to the ongoing socio-economic transformation. After the recent statutory reduction in the interchange fee charged to merchants for card payment, the value of non-cash transactions can be significantly increased. This trend has been observed in other countries and the faster development of supporting infrastructure has also been noted. The quality and availability of such infrastructure in Poland is improving, and due to the guidance issued by payment organizations, in two years time the card acceptance network in Poland will be one of the most modern in the world. There are also important social changes - currenlty the most active group using non-cash settlements are young and middle-aged people with tertiary education. The development of education enforces the growing awareness of safety and comfort of the solutions based on non-cash payments. Polish society is using bank services more often and an increasing number of a debit and credit cards is issued. Moreover, Poland is a particulary absorbent market for innovation, therefore the development of mobile payments may be faster than in other countries. Implementation of modern technologies, such as payments using biometric features, will also contribute to the development of non-cash transactions.
PL
Celem badania jest identyfikacja i projekcja tendencji rozwoju rynku płatności bezgotówkowych w Polsce w zakresie wykorzystywania kart płatniczych. Badanie przeprowadzono na podstawie danych Europejskiego Banku Centralnego (EBC) dla krajów UE za lata 2000—2014. Zastosowano metodę analogii przestrzenno-czasowych. W Polsce obserwuje się wyższą niż średnia UE dynamikę wykorzystania kart płatniczych w płatnościach przy terminalach POS (w punktach handlowych). Jednakże pod względem takich mierników, jak liczba kart płatniczych per capita oraz liczba terminali POS i bankomatów na 1 mln mieszkańców zaobserwowano ponad 10-letni dystans dzielący Polskę od średniej UE. Rynek w Polsce wykazał podobieństwo do 20 krajów UE i utrzymanie tendencji rozwojowych przynajmniej do roku 2020.
EN
The aim of this article is to identify and project trends in the development of the non-cash payment market in Poland in terms of the payment cards use. The study was carried out on the basis of data from the European Central Bank (ECB) for EU countries for the years 2000—2014. The space-time analogy method was used. In Poland, the dynamics of payments by card at POS terminals (in commercial outlets) is higher than the EU average. However, in terms of such measures as the number of payment cards per capita as well as the number of POS terminals and ATMs per 1 million inhabitants, the gap between Poland and the EU average is over 10 years. In Poland, market was similar to 20 EU countries and will maintain development trends at least until 2020.
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