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Human Affairs
|
2014
|
vol. 24
|
issue 4
423-436
EN
This article describes the covert seeding by political parties of forums and blogs hosted by one of the leading Slovak daily newspapers, and the techniques developed by journalists, administrators, bloggers and discussants to defend these ‘public spheres’ against perceived colonisation by professional political communicators acting under false identities. We follow a trajectory of accusatory forms and registers-a collective inquiry which gathered and evaluated evidence to support public accusations. The episode demonstrates the vulnerability of the sociotechnical systems used by the media to host e-participation as well as their capacities for self-regulation. It shows how citizens, journalists and party political communicators are engaged in complex boundary struggles for the appropriation and regulation of these new spaces of sociability in order to qualify the forms of knowledge that emerge there, agree conventions for the expression of disquiet and negotiate practically enforcable definitions distinguishing political marketing from free public debate.
EN
The paper presents the objectives, the scenario and the conclusions of an exploratory action-research whose aim was to determine how the descriptive categories elaborated in the field of discourse analysis can be used to explain and to explore the genre of online discussion in public internet forums in the context of foreign language learning. I discuss first a list of descriptive categories elaborated in my research in the form of an observation grid in order to outline the genre specificity of online discussion. Then I describe the application of the observation grid in my research.
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