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1

Functional theory of political discourse. Televised debates during the parliamentary campaign in 2007 in Poland

100%

Dudek P., Partacz S.

Central European Journal of Communication

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2009

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vol. 2

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issue 2(3)

367-379

EN

The aim of the paper is to implement a new and so far unfamiliar theoretical perspective into Polish communication science. Although the functional theory of political discourse discussed here originated on the ground of American empiricism, it aspires to be perceived as an international theory which may be successfully applied in analyses of political messages in various countries. Thus, the authors of presented paper aim not only at transporting onto Polish humanities premises and theoretical presumptions but also at verifying their adequacy in Polish political stage based on com- parative analysis obtained from research performed by American and Israel scholars.

2

The Overview of the Presidential Primary Campaign of Bernie Sanders: the Analysis of his Political Background and the Influence of Celebrity Endorsement and Social Media on Voters

86%

Tomaszewski N.

Political Preferences

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2017

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issue 14

137-156

EN

Bernie Sanders became the phenomenon of this year's Presidential Primary campaign in the Democratic Party. In order to analyse his road to success, I have decided to focus on three main factors, that helped him conquer on an equal level with Hillary Clinton: his political background, the social media activity of his campaign staff and the celebrity endorsement. The aim of this article is to show, how in the 21st century, the role of the traditional media during the campaign is weakened by the influence of the Internet 2.0 tools. The work also focuses on the behaviour of the American voters and what impact does the regular internet use have on them.

3

Newralgiczne obszary doradztwa politycznego

72%

Kolczyński M.

Roczniki Nauk Społecznych

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2014

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vol. 6(42)

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issue 1

21-37

EN

The emergence of a new category of political actors - professional consultants or political advisors and the development of political advice industry as well as the wider political or campaign services was caused by the objective requirements of a rational and maximally efficient use of resources (human, financial and technological) that are at the disposal of the various political entities in the campaigns and projects carried out in a complex and turbulent political environment. Also worth considering is that in spite of solutions developed by political practice, political consultants are completely distinct professional group, whose aim is to assist in the effective and compliant way with industry rules of political organization management during all activities carried out on the political market. A special role is dedicated to consultants participating in the process of acquiring, processing and distribution of information (for research and media-communication consultants).

PL

Pojawienie się nowej kategorii graczy na scenie politycznej, tj. zawodowych konsultantów/doradców politycznych, oraz rozwój zjawiska profesjonalnego doradztwa politycznego czy też szerzej, branży usług w zakresie kampanii politycznych ma swoje podłoże w obiektywnych wymogach racjonalnego, maksymalnie efektywnego wykorzystania zasobów (ludzkich, finansowych i technicznych), które pozostają w dyspozycji wielorakich organizacji politycznych w trakcie prowadzenia przez nie projektów kampanii politycznych w złożonym i niestabilnym środowisku politycznym. Wartym uwagi jest także fakt, iż pomimo rozwiązań przyjętych w dotychczasowej praktyce politycznej, doradcy polityczni przekształcili się w odrębną grupę zawodową, której celem jest niesienie pomocy we wszystkich działaniach realizowanych na rynku politycznym w sposób efektywny i zgodny z regułami zarządzania organizacjami politycznymi. Specjalną rolę pełnią ci konsultanci, którzy uczestniczą w procesie pozyskiwania, przetwarzania i dystrybucji informacji (czyli konsultanci w zakresie zarządzania wiedzą i komunikacją medialną)

Refine search results

1 Central European Journal of Communication

1 Political Preferences

1 Roczniki Nauk Społecznych

1 Dudek P.

1 Kolczyński M.

1 Partacz S.

1 Tomaszewski N.

1 2017

1 2014

1 2009

Functional theory of political discourse. Televised debates during the parliamentary campaign in 2007 in Poland

The Overview of the Presidential Primary Campaign of Bernie Sanders: the Analysis of his Political Background and the Influence of Celebrity Endorsement and Social Media on Voters

Newralgiczne obszary doradztwa politycznego