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EN
The aim of the paper is an analysis of the content of Polish opinion-forming weekly magazines in order to find the answer to the following question: ‘On the basis of what facts the journalists relate to the Russian, Ukrainian and Turkish identity with regard to the scope of the notion of the European identity?’ The author also wanted to find out what, according to the journalists, is the background of that discussion and what is its interpretation paradigm. To reconstruct the story about the identity measures, the author made use of selected press materials. A discourse analysis was applied consisting in recreation and description of three national identity types redefining one another, in weekly magazines, with reference to the European identity, preserving at the same time a uniform character of the source materials. Owing to the text formal limitations, the analysis of the press issues was subordinated to certain generalization, maintaining, however, the research integrity and due diligence.
EN
The paper presents the analysis of the coverage of political campaign both in favour and against leaving the EU by the British journal „The Times”. The author focuse on June 2016, i.e. last weeks of the campaign and a week after the referendum. The Leavists (Leave, Vote Leave), politicians fostering Brexit were mostly focused on immigration. Their opponents, the Remainers (Remain, Britain Stronger in Europe) were either showing the positive contribution of the EU into Britain or presenting the negative possibilities and scenarios after Brexit. The Author also reviews and analyses the collected writings and selected the “topics of the day”, the most popular theme in each daily issue in June 2016. The three most popular topics were: “international judgment”, “economy” and “future after Brexit” (with “immigration” as joint third place). The Author also raises the topic of Brexit inflfl uence on social (and public) policy of the United Kingdom.
PL
W artykule dokonano analizy artykułów prasowych opublikowanych w dzienniku „The Times” prezentujących kampanię polityków brytyjskich w czerwcu 2016 r., na kilka tygodni przed referendum. Przedstawiono dominującą tematykę tych artykułów. Cztery najczęstsze hasła to: „opinia międzynarodowa”, „gospodarka” oraz „przyszłość po Brexicie” i „imigracja”. W zakończeniu poruszono m.in. kwestię wpływu Brexitu na politykę społeczną.
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