Search results

1

O ekspertyzie nt. promocji i uczenia języka polskiego w świecie

100%

Tambor A.

Postscriptum Polonistyczne

|

2018

|

issue 2 (22) Glottodydaktyka wśród dzieci i młodzieży wobec wyzwań wielo-, transkulturowości i ruchów migracyjnych

265-272

EN

The article author describes the methods of creating a strategy of Polish language teaching and promotion in the world. It contains the following elements: teaching Polish as a second/foreign language in all age groups and at all levels of educational systems (including higher education), different forms of promoting the Polish language in the world, coordinating activities and defining tasks of particular institutions as well as identifying the necessary legislative changes and methods of financing certain promotional activities.

2

Wpływ wizerunku szkoły na jej wybór przez rodziców w świetle przeprowadzonych badań

88%

Pietrulewicz T.

e-mentor

|

2014

|

issue 3 (55)

22-30

EN

The market of educational services has an impact on decisions taken by schools to create a positive image. A school's good image makes it stand out from competition, attracts new students and their parents, leads to teachers' and students' satisfaction. The total population of children attending schools is steadily decreasing, and the market of educational services is becoming increasingly diverse. Schools must compete with each other for students, and their image has an increasing impact on parents' choices regarding their children's education. Those criteria were the reason for undertaking the research in this topic. The survey conducted among parents of pupils in the first grade of a primary school had a pilot character. The author of this article has used both primary (quantitative research) and secondary sources (GUS, SIO) as well as literature studies. The aim of the cognitive study was to identify the factors that contribute to the school image and to determine the extent to which they affect parents' choice of educational institution for their child. The author relied on studies for identifying determinants affecting the image of school. These factors are related to: the quality of teaching, the teaching staff, the educational offer, communication, information in the media about the school, organizing events aimed at students and parents as well as the introduction of pedagogical innovation. The school should continually analyze changes in the market of educational services, learn how to draw conclusions from the opinions and judgments of parents and students, provide promotional activities. The analysis of test results should be the starting point for a strategy of shaping the image of the school in the long term and for adopting the best solutions in order to build a competitive advantage.

3

Promocja gospodarcza Polski – wybrane zagadnienia

88%

Grzelak S.

|

2017

|

vol. 62

|

issue 2 (373)

82-93

EN

Economic promotion, if prepared properly and realised effectively, should provide information and argumentation that encourage people to purchase goods produced in the given country, and to start economic cooperation with companies from that country. In the years 2010 – 2015, there were over 170 entities that created, supported and realised activities in the area of economic promotion. Approximate total costs of the activities aimed at internationalisation incurred by the public sector stood at about PLN 2.2 billion. However, as the NIK audit shows, although those activities were realised in a broad scope and in various forms, they had not been preceded by adoption of strategic assumptions at the national and regional level. They were not properly coordinated, either, which made it impossible to take advantage of economies of scale. The reason behind is that a coherent system of Poland’s economic promotion did not exist.

4

Kreowanie wizerunku biblioteki akademickiej na podstawie działań public relations Biblioteki Politechniki Wrocławskiej

76%

Wojtczak J.

Biblioteka

|

2013

|

issue 17(26)

195-214

EN

The ambition to create a favourable image of an organization is not exclusively important for corporate or commercial companies. Building a fair and constructive relations with the environment has also become more and more crucial for non-profit organizations such as, for example, libraries. This article aims to present promotional services that are usually performed at a typical academic library. The first part of the article includes an introduction to the basic terms and notions related to public relations and image-creating activities. The library of Wrocław university of technology is the case example in a presentation of the endeavours aiming at an improvement of these relationships. The library has been successfully implementing a number of different public relations techniques for many years. Currently, the library faces new challenges following the completion, in 1913, of the new environmental science and engineering library, the first library in Poland that would offer its resources exclusively in electronic form.

PL

Dążenie do budowy pozytywnego wizerunku dotyczy nie tylko przedsiębiorstw czy firm komercyjnych. Budowanie relacji z otoczeniem nabiera coraz większego znaczenia w instytucjach non profit, do których zaliczane są między innymi biblioteki. Celem artykułu jest przedstawienie działań promocyjnych realizowanych w bibliotece akademickiej. Na wstępie omówiono podstawowe pojęcia związane z public relations i wizerunkiem. Posłużono się przykładem Biblioteki Politechniki Wrocławskiej, która od wielu lat z pozytywnym skutkiem stosuje różnorodne techniki public relations. Bibliotekę czekają nowe wyzwania w związku ze zbliżającym się w 2013 roku terminem zakończenia budowy Środowiskowej Biblioteki Nauk Ścisłych i Technicznych na potrzeby Innowacyjnej Gospodarki – pierwszej w Polsce biblioteki oferującej zasoby wyłącznie w formie elektronicznej.

5

Partycypatywne działania promocyjne jako czynnik budowania tożsamości regionalnej. Przykład województwa łódzkiego

63%

Michalska-Żyła A., Michalska-Dominiak B.

Eastern Review

|

2018

|

vol. 7

175-188

RU

Целью статьи является презентация определенного подхода к проблеме конструирования региональной самоидентификации Лодзинского Воеводства, основываясь на промоции региона. Внимание сосредоточено на такой деятельности, которая имеет форму так называемых «ивентов». Эти Инициативы, кроме того, должны объединять также интеграционную функцию представителей различных сообществ, связанных с регионом и образовательную функцию в области идей и методологии проектного мышления (как главной идеи марки Лодзи). Внимание также обращенона нетипичный характер этих инициатив, основанный на инновационном подходе к созданию региональной самоидентификации.

EN

The aim of the article is to present a specific approach to the problem of constructing the regional identity of the Lodzkie Region based on activities promoting the region. Attention was focused on those activities that have specific form of so-called “events”. These initiatives have, in addition, a function integrating representatives of various communities associated with the region and an educational function within the scope of ideas and methodologies of design thinking (as the big idea of the Lodzkie brand). Attention was drawn to their “out of the box” and innovative approach to the construction of regional identification.

6

Attitudes of young customers towards activities promoting electronic banking

63%

Tomczyk K.

Informatyka Ekonomiczna

|

2020

|

issue 2 (56)

63-73

EN

Learning about the behaviour and factors influencing the attitudes of young customers towards activities promoting electronic banking constitutes a key factor determining the effective acquiring of such customers. The presented results of the author’s own research conducted among young customers confirm that promotional activities should include contents personalised for this age group and primarily the use of social media as communication channels.

PL

Poznanie zachowań i czynników wpływających na postawy młodych klientów wobec działań promujących bankowość elektroniczną jest kluczowym czynnikiem determinującym skuteczne ich pozyskanie. Prezentowane wyniki badań własnych przeprowadzone wśród młodych klientów potwierdzają, że działania promocyjne powinny zawierać treści spersonalizowane dla tej grupy wiekowej oraz wykorzystywać przede wszystkim media społecznościowe jako kanały komunikacji.

Refine search results

1 Biblioteka

1 Eastern Review

1 Informatyka Ekonomiczna

1 Kontrola Państwowa

1 Postscriptum Polonistyczne

1 e-mentor

1 Grzelak S.

1 Michalska-Dominiak B.

1 Michalska-Żyła A.

1 Pietrulewicz T.

1 Tambor A.

1 Tomczyk K.

1 Wojtczak J.

1 2020

2 2018

1 2017