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1
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The role of PR in healthcare and social insurance reform in Poland and the United States

100%
Barlik J., Szporer M.
Central European Journal of Communication
|
2011
|
vol. 4
|
issue 1(6)
157-175
EN
We contrast public debate concentrating on Polish and American insurance industries and their positions in the healthcare and social insurance reforms announced by administrations of Donald Tusk in Poland and Barack Obama in the US. The analysis concentrates on the public debate and explores public appearances, speeches and documents generated by insurance industry associations, trade organizations, major corporations in the sector and public officials and assesses their wider impact. Media strategies and PR methods used by Polish and American businesses and organizations are identified in order to compare public relations industries in both countries, demonstrate common traits and obvious differences, as well as forecast future developments in public relations practices, especially in Poland.
2
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Ojcowie: Wincenty Pol i Gustaw Zieliński

86%
Król M. M.
Zeszyty Naukowe KUL
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2018
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vol. 61
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issue 1
493-509
EN
This article approaches the relationship of the 19th century fathers (Wincenty Pol and Gustaw Zieliński), with their children. The analysis of their correspondence, supports the theory, that they both participated in the lives of their loved ones, rather only by letters. Both fathers, men-institution, figures important in the Polish then society, involved in public duties, did not have enough chances to fully participate in reaching adolescence by their children. Stays with their families, about which testimony can be found (in already published corrspondence of Wincenty Pol, and for the first time being made public Gustaw Zieliński’s letters) – were filled with preparations for further journeys, expeditions, research works, and planned events. Such lack of their presence was compensated by regular correspondence.
PL
Artykuł przybliża relacje XIX-wiecznych ojców (Wincenty Pol i Gustaw Zieliński) z dziećmi. Analiza ich korespondencji wydaje się potwierdzać tezę, że uczestniczyli w życiu swoich najbliższych nieco korespondencyjnie. Obaj ojcowie, osoby-instytucje, postaci ważne w polskim społeczeństwie, zaangażowane w obowiązki publiczne nie mieli wystarczająco dużo okazji, aby w pełni uczestniczyć w dorastaniu dzieci. Pobyty z bliskimi, czego świadectwem (opublikowana w przypadku Pola i ogłaszana po raz pierwszy w przypadku Zielińskiego) korespondencja – wypełnione były przygotowaniami do kolejnych podróży, wypraw i prac badawczych, organizowanych uroczystości. Brak ten rekompensowali więc systematyczną korespondencją.
3
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Decatur: Výskum Paula F. Lazarsfelda a Elihu Katza o názorovom vodcovstve v oblastiach marketingu, módy, vecí verejných a návštevnosti kina

86%
Kollár R.
Historická sociologie (Historical Sociology)
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2015
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vol. 1
47-73
EN
Decatur: The Research of Paul F. Lazarsfeld and Elihu Katz on Opinion Leadership in Areas of Marketing, Fashion, Public Affairs and Movie Going
4
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Public relations, marketing, reklama, lobbing, sponsoring, propaganda i agitacja – podobieństwa i różnice

72%
Banajski R.
Prakseologia
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2008
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issue 148
9-25
EN
The article attempts to determine similarities and differences between various forms of social communication with special attention given to public relations. The author refers to the concepts of such handbook writers as: K. Wojcik, S. Black, and W. Furman, who tried to identify characteristic features of public relations, marketing, advertising, and publicity (campaigning). Various forms of social communication are discussed in praxiological and ethical context. From this perspective, public relations play the crucial role nowadays, however technological revolutions and tough (fierce) competition on the free market may cause far reaching unification of methods and techniques of social communication.
5

The Essence and Structure of Masters’ of Public Administration Core Competencies in the USA

72%
Shevchenko A.
Comparative Professional Pedagogy
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2016
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vol. 6
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issue 3
62-68
EN
The article deals with revealing the essence and structure of Masters’ of Public Administration professional training in the USA. It has been concluded that Public Administration studies the realization of government policies and trains future public administrators for professional activity; is guided by political science and administrative law; aims to improve the justice, equality, security and efficiency of public services. It has been indicated that the MPA degree is dedicated for those willing to work in public sector. It has been found out that MPA programs are designed to develop the abilities, skills and methods specialists use to realize policies, programs and projects as well as to resolve crucial issues within their organization and/or in society. It has been stated that in the United States of America Master of Public Administration (MPA) and Master of Business Administration programs (MBA) are quite similar, however, have certain differences. It has been defined that the MPA program focuses on different ethical and sociological criteria secondary for business administrators. Simultaneously MPA programs encompass economy courses to supply students with knowledge of microeconomic and macroeconomic issues. It has been specified that MPA programs are built on a range of core competencies defined by the Network of Schools of Public Policy, Affairs, and Administration (NASPAA). The list of the core competencies (to lead and manage in public governance; to participate in and contribute to the public policy progress; to analyze, synthesize, think critically, solve problems and make decisions; to articulate and apply a public service perspective; to communicate and interact productively with a diverse and changing workforce and citizenry) and their detailed characteristics have been presented. It has been identified that cultural competency of future public administrators has become an essential constituent of public affairs curricula. It has been concluded that the above-mentioned positive aspects of the experience may be used to improve future public administrators’ professional training in Ukraine.
6
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Studenci kierunków społecznych i humanistycznych Uniwersytetu Śląskiego wobec spraw publicznych. Zainteresowanie – postrzeganie – rozprawianie

72%
Czakon P.
Opuscula Sociologica
|
2016
|
issue 1(15)
43-57
PL
Artykuł mierzy się z problemem postaw studentów ze Śląska wobec spraw publicznych. Tekst rozpoczyna się zwięzłym opisem tytułowego zagadnienia. We wstępnej części zostały zrelacjonowane klasyczne koncepcje tego zagadnienia – Hannah Arendt, Bruce’a Ackermana i Jürgena Habermasa. Czytelnik dowiaduje się o fundamentalnych definicyjnych aspektach pojęcia sfery publicznej. Jest ona rozumiana jako instytucjonalna płaszczyzna, w której ludzie mogą partycypować, by wyrazić swoje opinie lub uczestniczyć w organizacjach publicznej reprezentacji. W następnej części – na podstawie rezultatów pracy magisterskiej autora – zostały zaprezentowane wszystkie niezbędne informacje o postawach studentów względem sfery publicznej. Podkreślono, że większość młodzieży akademickiej zadeklarowała zainteresowanie zagadnieniami ponadjednostkowymi, lecz ich uczestnictwo w sferze publicznej pozostaje na bardzo podstawowym poziomie.
EN
The article presents the attitudes of Silesian students towards public affairs. At the beginning there is a concise description of the problem, with the presentation of the classical concepts of Hannah Arendt, Bruce Ackerman and Jürgen Habermas. The reader is confronted with the fundamental aspects of the definition of the term ‘public sphere’. It is understood as an institutional space in which the public may express their opinions or participate in organisations of public representation. Next, the author presents the conclusions from his Master dissertation, which depict students’ attitudes towards the public sphere. It turns out that the majority of the academic youth declared their interest in questions that exceed the area of their individual lives, yet their participation in the public sphere is at a very basic level.
7
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Al-Shura – the consultative system administrating public affairs in Shari’ah

61%
Edaich S.
Opolskie Studia Administracyjno-Prawne
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2016
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vol. 14
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issue 3
227-242
EN
The governance theory has experienced an important evolution throughout history of political models known until present day. Specialists and scholars agree unanimously on the representative system being the preferred instrument of modern democracy to organize the state authority and competences. Politicians and rulers are elected according to a subjective approach, with the obligation to establish and realize public issues. This is a process in which the will of voters is used to prove the legitimacy of the power; however, it is deprived of an impact on direct politicians’ decisions. In another dimension, the Islamic governance theory offers a different postulate which is constructed on a clear division between the public and private interests. “Shura”, that is a consultative system of governance, is determined by divine provisions as a unique governance model, in which the impact of individuals has a direct impact on appointing rulers and on decision making, as well. This system provides a preventative control and monitoring which allow consultants’ or advisors’ interference in the decision making process and also during the executive phase to avoid disturbance or violation of the goals established in public issues, according to provisions and rules of Shari’ah.
8
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Komunikacja strategiczna w erze społeczeństwa informacyjnego

58%
Nowacki G.
Nierówności społeczne a wzrost gospodarczy
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2019
|
vol. 58
16-34
PL
W artykule omówiono problemy dotyczące terminologii oraz istoty komunikacji strategicznej z punktu widzenia NATO. Komunikacja strategiczna to zespół skoordynowanych działań oraz środków komunikowania, w celu wsparcia polityki i operacji Sojuszu, które obejmują: dyplomację publiczną, cywilną działalność informacyjną, wojskową działalność informacyjną, operacje informacyjne oraz operacje psychologiczne. Postęp naukowo-techniczny oraz rozwój cywilizacyjny powodują powstawanie nowych zagrożeń, w tym szczególnie w sferze informacyjnej. Aktualnie wszystkie misje pokojowe, humanitarne, kryzysowe czy militarne, realizowane pod auspicjami ONZ oraz NATO są zabezpieczane przez struktury komunikacji strategicznej. Struktury dysponują najnowocześniejszymi środkami oddziaływania, wykorzystując nowoczesne technologie informacyjno-telekomunikacyjne. Oddziaływanie na zachowania i postawy odbiorców przyczynia się do osiągnięcia zakładanych celów politycznych, ekonomicznych czy militarnych prowadzonych misji.
EN
The paper presents problems of strategic communication according to NATO. Strategic communication is defined as the coordinated and appropriate use of NATO communications activities and capabilities – Public Diplomacy, Public Affairs, Military Public Affairs, Information Operations and Psychological Operations, as appropriate – in support of Alliance policies, operations and activities, and in order to advance NATO’s aims. Science-technical and civilization development pose new threats, especially in the information sphere. Currently all kinds of missions: peace, humanitarian, crises and military, under the auspices of UN and NATO are supported by strategic communication structures. The afore-mentioned units possess modern influence means, using new information-telecommunication technology to influence audience attitudes and behaviors in order to contribute to desired political, economic and military effects of realized missions.
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