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  1. 1 Studia Politologiczne

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  1. 1 Biskup B.

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  1. 1 2012

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Prowadzenie kampanii permanentnej w Polsce. Uwagi na temat zjawiska i wykorzystywanych narzędzi

100%
Biskup B.
Studia Politologiczne
|
2012
|
vol. 24
132-148
EN
The article presents a reflection on the permanent campaign and its implementation in the Polish political system. Defines the concept of the electoral campaign and the permanent campaign and reviews their characteristics. Then analyzes two features most important for this phenomenon that is media relations and conducting continuous opinion surveys. In the conclusions timeframes of the permanent existence of the phenomenon of the permanent campaign in Poland are outlined, and the key features of the used tools are defined.
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