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Journal of Pedagogy
|
2012
|
vol. 3
|
issue 1
11-29
EN
Introduced to the British education system under the Education Act 2002 and later enshrined in the New Labour government White Paper Higher Standards, Better Schools for All (DfES, 2005), the Academies policy was set up to enable designated under-performing schools to ‘opt out’ from the financial and managerial remit of Local Authorities (LAs) and enter into partnerships with outside sponsors. A radical piece of policy legislation, it captured New Labour's commitment to (further) private sector involvement in public sector organisation - what might be termed a neoliberal or advanced liberal approach to education reform. A consequence of this has been the expansion of school-based definitions of ‘public accountability’ to encompass political, business, and other interest groups, together with the enlargement of the language of accountability itself. In this paper I address the importance of rethinking conventional public/private, political/commercial divides in light of these developments and foreground the changing nature of state power in the generation and assembly of different publics.
EN
Public relations is a critical profession in contemporary society, which is characterized by global interaction, relationships, and responsibility. Unfortunately, public relations has been institutionalized as a symbolic-interpretive activity that organizations use to exert their power over publics and to disguise the consequences of their behaviors from publics, governments, and the media. This article discusses an alternative role for public relations as a strategic management rather than a messaging activity. It presents a model of public relations in strategic management and examines research that elaborates segments of the model: environmental scanning, stakeholders and publics, issues and crises, scenario building, cultivating and evaluating relationships, tracing the effect of relationships on reputation, planning and evaluating communication programs strategically, and how digital media can be used to further the strategic management process. It concludes that research is needed on how public relations can be empowered and institutionalized as a strategic management activity.
EN
This paper explores the interweaving of socialist ideology and the everyday in late socialist Czechoslovakia by analyzing the content of a popular hobby magazine and of a television series between 1968 and 1989. The magazine and the series relate to the phenomenon of weekend cottage ownership, which became especially popular among Czechs and Slovaks from the late 1960s to 80s. While not overtly oppositional to the socialist state, cottage ownership was perceived as potentially dangerous by state authorities because the values it promoted — self-reliance, acquisition of personal property, recreation for private pleasure — ran counter to the state ideology. Based on the analysis of the magazine and the series, this article argues that the subtle use of language in state-controlled media helped to subsume the practice of cottage ownership and to create a distinct public that was incorporated into socialist discourse, stripping the practice of undesirable connotations such as materialism and individualism.
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