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EN
Interest in reputational risk as a self-standing type of risk is relatively new. The research is driven not so much by regulatory requirements, but by stakeholders’ interest. Therefore, the purpose of this article is to trace the sources of reputational risk and consequences of the problems associated with a bank’s negative reputation. The paper focuses on the differences in the definitions and methodological problems of its measurement. The empirical part proposes a new index measuring reputational risk, based on the perspectives of important stakeholders. The panel models analyse the impact of the index on bank performance in CEE.
EN
The article focuses on the identification and analysis of the risks that may arise in the process of teaching foreign languages in the agrarian higher educational institutions. The theoretical methods, such as analysis, synthesis, comparison and generalization, have been applied in order to meet the goal of this paper. The author characterizes the risks of high priority, such as the qualitative risk (risk of failure to attract students who are identified as gifted and talented), the recruitment risk (risk of inability to recruit enough student contingent), the risk of failing to achieve the main goal of foreign language teaching in the agrarian universities, which is to ensure a sufficient level for practical use of a foreign language in the future professional activity of specialists in the agrarian sector, the risk of low student motivation in learning a foreign language, as well as the reputational risk. The above mentioned risks are connected to, or dependent upon, the reputational risk. It is important to understand the relationship between these types of risks so that they can be effectively prioritized. Having identified the key risks in the process of teaching foreign languages in the agrarian universities, consideration has then been given to how they should be managed to reduce their probability or impact, should they occur. It is essential to understand the interaction between the identified risk and mitigation. One risk may require several mitigations to be in place to ensure it is effectively managed. The examples of appropriate risk mitigation measures which may reduce the impact of each risk on the process of teaching foreign languages in the agrarian higher educational institutions are given along with the detailed risk description. The mitigation measures to be put in place are followed by early warning mechanisms essential for timely prevention of occurring adverse events in teaching process. The further research should focus on the possibility to use the experience and best practice of the European universities under the issue being studied in Ukraine. The European model of risk-based approach to teaching foreign languages is a good source of reference for the Ukrainian agrarian higher school.
EN
The article focuses on the identification and analysis of the risks that may arise in the process of teaching foreign languages in the agrarian higher education institutions. The theoretical methods, such as analysis, synthesis, comparison and generalization, have been applied in order to meet the goal of this paper. The author characterizes the risks of high priority, such as the qualitative risk (risk of failure to attract students who are identified as gifted and talented), the recruitment risk (risk of inability to recruit enough student contingent), the risk of failing to achieve the main goal of foreign language teaching in the agrarian universities, which is to ensure a sufficient level for practical use of a foreign language in the future professional activity of specialists in the agrarian sector, the risk of low student motivation in learning a foreign language, as well as the reputational risk. The above mentioned risks are connected to, or dependent upon, the reputational risk. It is important to understand the relationship between these types of risks so that they can be effectively prioritized. Having identified the key risks in the process of teaching foreign languages in the agrarian universities, consideration has then been given to how they should be managed to reduce their probability or impact, should they occur. It is essential to understand the interaction between the identified risk and mitigation. One risk may require several mitigations to be in place to ensure it is effectively managed. The examples of appropriate risk mitigation measures which may reduce the impact of each risk on the process of teaching foreign languages in the agrarian higher educational institutions are given along with the detailed risk description. The mitigation measures to be put in placeare followed by early warning mechanisms essential for timely prevention of occurring adverse events in teaching process. The further research should focus on the possibility to use the experience and best practice of the European universities under the issue being studied in Ukraine. The European model of risk-based approach to teaching foreign languages is a good source of reference for the Ukrainian agrarian higher school.
EN
Zainteresowanie ryzykiem reputacyjnym jest problemem stosunkowo nowym, gdyż ryzyko to nie było początkowo ujęte w regulacjach bankowych. Dopiero okres po kryzysie 2008 r. przyniósł wzrost zainteresowania tym ryzykiem. Celem artykułu jest więc prześledzenie źródeł i konsekwencji problemów związanych z ryzykiem reputacyjnym, szczególnie w kontekście drastycznego spadku zaufania do banków na rynku globalnym w okresie pokryzysowym. Artykuł koncentruje się na analizie różnic w definiowaniu tego pojęcia i problemów metodologicznych z jego pomiarem. W części empirycznej artykuł przedstawia propozycję pomiaru ryzyka reputacyjnego dla banków giełdowych Europy Środkowo-Wschodniej na podstawie samodzielnie skonstruowanego indeksu opartego na perspektywie ważnych interesariuszy. Do badania wykorzystano model panelowy, który analizuje wpływ indeksu na kompleksową ocenę banków giełdowych w krajach Europy Środkowo-Wschodniej.
PL
Reputational risk is a relatively new concept, as it was not initially included in banking regulations. Only the post-crisis period brought about an increased interest in this type of risk. The purpose of this article is therefore to trace the sources and the consequences of reputational risk, in the context of the post-crisis drop in confidence in the banking sector. The paper focuses on the differences in the definition of the term and on methodological problems with its measurement. The empirical part proposes a new approach to measuring the reputational risk, on the basis of the reputational index constructed from the perspective of important stakeholders. The panel models analyze the impact of the index on bank performance in CEE.
Management
|
2015
|
vol. 19
|
issue 1
6-18
EN
Intangible assets, such as reputation, brand value, strategic position, alliances, knowledge, human capital, play an increasingly important role in shaping the market value of an organization. At the same time, in the literature it is emphasized that the attribute of intangibility translates into an increased risk of destruction or impairment of assets. Thus, the research problem associated with the analysis of organizational reputation risk management as a component of the dynamic capabilities management process should be considered important from the point of view of management science. The study attempts to outline the concept of dynamic capabilities, define the concept of risk and subsequently discuss the relationship between dynamic capabilities and organizational reputation risk management.
PL
Ryzyko reputacyjne traktowane jest jako jedno z największych zagrożeń dla przedsiębiorstw, ale w literaturze akademickiej zjawisko to nie zostało dotąd dobrze opisane. Celem rozważań jest prezentacja ryzyka reputacyjnego w kontekście dynamicznego rozwoju organizacji pozarządowych, uznawanego za proces generujący wzrost poziomu tego ryzyka. Właściwe zrozumienie ryzyka reputacyjnego może pomóc przedsiębiorstwom w podejmowaniu lepszych decyzji w sferze kształtowania ich stosunków z tymi organizacjami.
EN
The reputational risk is considered as one of the greatest threats to the companies, but in academic literature this phenomenon is poorly examined. The aim of this article is to explore the reputational risk in the context of NGO development. Proper understanding of the reputational risk could help companies to make better decisions regarding to the way of shaping relationships with those organisations.
RU
Репутационный риск воспринимается как одна из самых больших угроз для предприятий, но в академической литературе это явление пока не описано надлежащим образом. Цель рассуждений – представить репутационный риск в контексте динамичного развития неправительственных организаций, признаваемого процессом, порождающим рост уровня этого риска. Правильное понятие репутационного риска может помочь предприятиям в принятии лучших решений в сфере формирования их отношений с этими организациями.
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