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1

Strategic Processes in Georgian Manufacturing Companies – Business-Level Strategy Perspective

100%

Khoshtaria T.

Zeszyty Naukowe UPH seria Administracja i Zarządzanie

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2016

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vol. 36

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issue 109

47-72

PL

The purpose of this study is to examine the links between generic strategy types and organizationalperformance. Moreover, this paper will attempt to discover whether or not the emphasis onplanning strategy implementation will enhance a company with superior performance. This paperstudied 104 Georgian based manufacturing companies. A questionnaire was chosen as the surveyinstrument. The respondents selected were CEOs of the manufacturing companies being surveyed.Findings of this study are based on the results of the hypotheses tests which indicate that companieswith clearly defined business strategies are performing better. The group of companies with integratedstrategies had better performance than those concentrating on either of them. This contradicts theidea that it is not effective to use a combination of cost-leadership and differentiation strategy becauseof their exclusivity. There were no strong ties established between the strategic type and the planningof strategic implementation. Moreover, companies placing emphasis on planning strategy implementationhave better performances than those “stuck in the middle”. The results of this study are particularlyuseful for practitioners, as it can provide managers with the information connected with strategyformulation and implementation processes. This study makes a contribution to the existing literatureby exploring strategy processes within Georgian based manufacturing companies, and addressing theinconclusiveness of the results of generic strategies and organizational performance.

2

Metody i techniki analizy strategicznej w budowaniu strategii produktu

75%

Walas-Trębacz J.

Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie

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2000

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issue 3

113-137

PL

W artykule zaprezentowano podstawowe pojęcia związane z problematyką strategii produktu i metod oraz technik wykorzystywanych w jej budowaniu. Omówiono metodykę budowania strategii produktu w przedsiębiorstwie oraz scharakteryzowano podstawową grupę metod i technik wykorzystywaną w formułowaniu strategii produktu, tj. metody i techniki z zakresu analizy strategicznej. Dokonano klasyfikacji metod i technik, przyjmując różne kryteria.

EN

The product strategy is determined by many factors whose identification and evaluation is necessary for the strategy development. The analysis of the factors shaping the formulation of a given product strategy and the selection of the most effective strategy among all available options is possible due to the application of various methods and detailed techniques for the particular stages of the product strategy methodology. The task of the managers and employees involved in the development of the product strategy is the right selection of the applicable solutions worked out on the basis of numerous scientific disciplines including: organisation and management, marketing, finance, mathematics, statistics and others. Developing the strategy various methods should be applied in order to consider as many different factors as possible so that the selected products strategies could be implemented to the greatest benefit of the company. In this article the basic concepts related to the product strategy are presented as well as the methods and techniques used in the strategy creation. The paper describes the methodology of product strategy development in an enterprise and it characterizes the basic group of the methods and techniques used in product strategy formulation, cf "strategic analysis - methods and techniques". Moreover, due to the abundance and big variety of the methods and techniques that can be applied in product strategy development, they have been classified according to the different criteria.

3

Etapy formułowania strategii przedsiębiorstwa turystycznego z uwzględnieniem konkurencyjności regionu

63%

Kozioł L., Żmigrodzki M.

Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie

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2008

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issue 1(11)

25-34

PL

W artykule przedstawiono tezę, zgodnie z którą zarządzanie strategiczne przedsiębiorstwa turystycznego wynika z kompleksowego popytu na oferowane przez nie usługi. Ponieważ popyt turystyczny występuje w postaci konglomeratu potrzeb i pragnień pojawiających się w związku z czasową zmianą miejsca pobytu, jego zaspokojenie wymaga współistnienia i współdziałania wielu różnych podmiotów obsługi ruchu turystycznego, a w tym również konkurencyjności regionu. W opracowaniu tym podano metodykę formułowania strategii firmy turystycznej uwzględniającą analizę konkurencyjności destynacji, tj. regionu stanowiącego obszar recepcji turystycznej.

EN

The article presents the thesis, according to which strategic management of a tourist enterprise results from a complex demand for its services. Due to the fact that tourist demand appears in the form of a conglomerate of needs and desires which occur in connection with a temporary change of place of residence, its fulfilment requires co-existence and co-operation of a number of various entities which operate the tourist traffic, including regional competitiveness. The study provides methodology of formulating the strategy of a tourist company, taking into account the analysis of destination competitiveness, i.e. the region comprising the area of tourist reception.

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2 Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie

1 Zeszyty Naukowe UPH seria Administracja i Zarządzanie

1 Khoshtaria T.

1 Kozioł L.

1 Walas-Trębacz J.

1 Żmigrodzki M.

1 2016

1 2008

1 2000

Strategic Processes in Georgian Manufacturing Companies – Business-Level Strategy Perspective

Metody i techniki analizy strategicznej w budowaniu strategii produktu

Etapy formułowania strategii przedsiębiorstwa turystycznego z uwzględnieniem konkurencyjności regionu