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  1. 1 Res Rhetorica

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  1. 1 Menendez S. M.

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  1. 1 2015

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A strategic approach to multimodal discourse analysis

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Menendez S. M.
Res Rhetorica
|
2015
|
vol. 2
|
issue 1
43-53
EN
In the paper the author argues that multimodal discourse analysis examines the traditional issues of rhetoric from a pragmatic-discursive perspective and therefore may be regarded as a part of rhetoric. Starting from systemic-functional linguistics, the author proposes a method for studying the multimodality of discourse which highlights the notion of strategy, defined as a plan for achieving a particular purpose.
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