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Model of a City Destination Card as a marketing tool of selected European cities

100%
Drozdowska M., Duda-Seifert M., Faron A.
Nauki o Zarządzaniu
|
2018
|
issue vol. 23 no. 2
19-28
EN
City tourism belongs to the strongest trends in the international tourism market, which is especially the case in Europe, where eight out of twenty largest city destinations are located. Faced with growing competition these urban destinations have, however, to look for new marketing solutions to strengthen their position and attractiveness for potential visitors. One of them is a destination card which integrates a variety of tourism services provided by several operators at a discounted inclusive price. Therefore, it offers visitors an advantage by bundling the products and services available without the need for booking and buying in advance. By doing so, the card also fosters higher participation in cultural activities and public transport usage and offers additional benefits for the city which can include spreading the tourist traffic throughout the city or attracting visitors to lesser known sites. Additionally, the destination card system can also provide data concerning tourist flows and allows to adapt the offer better to their specific needs. The purpose of this paper is therefore to work out the model of a city destination card for a large city. In order to achieve this objective, the top five European capital cities were selected based on the number of visitors. Subsequently, the comparative study – developed on the secondary analysis of data – of tourist cards offered in London, Paris, Rome, Prague and Vienna has been conducted. Based on the study and referring to the literature, the final results were formulated concerning the typical structure of a card and its additional elements, followed by the validity period solutions and their price. Satisfied customers highlight that the offered card combines everything needed for the tourist stay, as in their opinion, cards tend to be a very easy, convenient and simple way of sightseeing the city with benefits such as saving money and time. They also recommend longer periods of card validity. The value of the destination card as a marketing tool for a city has also been proven based on the appraisal of customers opinions.
2

Using Logarithmic Fuzzy Preference Programming To Prioritization Social Media Utilization Based On Tourists’ Perspective

88%
Balouchi M., Khanmohammadi E.
Foundations of Management
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2015
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vol. 7
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issue 1
7-18
EN
The advent of Web 2.0 or social media technologies gives travelers a chance to access quickly and conveniently to a mass of travel-related information. This study investigates the importance of social media in travel process in three different phases (pre-visit, on site, post-visit) from the perspective of Iranian travelers. It is worthwhile to know the level of influence of social media on respondents’ travel behavior. Logarithmic fuzzy preference programming methodology is used in this article to determine the importance of social media usage in each phase of travel process and its subcategories. Fuzzy analytic hierarchy process methodology, based on Chang’s Fuzzy Extent Analysis is also used for the data analysis, then the results of these two methods are presented for comparison and better understanding. The results of this study suggest that the most usage of social media is on pre-visit phase while post-visit has the least usage. This study shows that Iranian travelers use social media mainly to share experiences (post-visit phase), get help in different circumstances and gain travel advice.
3
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Zachowania nabywców usług turystyki wiejskiej w Polsce

51%
Strzembicki L.
Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie
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1999
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issue 2
223-235
PL
Artykuł przedstawia wyniki badań ankietowych dotyczących nabywców usług turystyki wiejskiej w Polsce. Badania miały na celu ustalenie zespołu cech charakteryzujących turystów zainteresowanych ofertą wypoczynku na wsi, ich motywów, preferencji i zachowań konsumpcyjnych.
EN
The paper presents selected results of the questionnaire survey made among the purchasers of rural tourism services in Poland, which is a new and dynamically developing segment of the tourist market. The objective of the survey was to find a set of features characterising basis groups of purchasers as well as identify a pattern of their consumption behaviour connected with holiday in the country. Features of survey responders were presented basing on the following ratios: age structure, professional activity, education, material status and specifics of households. In the frame of the analysis of the consumption behaviour most important motives of interest in holiday in the country were identified as well as basic sources of information on rest offers, means of realisation of holiday and perspectives of the second time stay in a particular tourist building.
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