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An Exploratory Study about the Wine Tasting Terminology of Non-Expert Wine Drinkers

100%
Barbosa S.
Academic Journal of Modern Philology
|
2021
|
issue 13
15-30
EN
Wine is a well-known product and is part of human heritage and culture. However, studies indicate that many consumers do not understand the terminology used by wine experts. To understand if and how this applies to European Portuguese (EP), we asked two questions: (i) are non-experts aware of what certain wine descriptors mean when they read them on labels or in magazines?; (ii) what is the degree of proximity of non-expert definitions to expert definitions? We surveyed a group of speakers. Firstly, we asked for: “Define, in your own words, what you understand by [insert wine descriptor].” to see how informants defined in their own words what they understood by a given wine descriptor in a specific context related to wine. Secondly, we searched for the exact wine descriptor in specialized reference works and compiled the definitions presented in those works. The results of this sample allowed us to answer our questions with interesting facts about EP reality and what the non-expert consumer understand about wine descriptors, while providing us with clues to improve definitions in resources design to help non-expert consumers to better understand the wine domain and experts to express more clearly what they what to convey.
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WARSAW-BERLIN HIGHWAY IMPACT ON THE DEVELOPMENT OF ENOTOURISM IN LUBUSKIE REGION

84%
Smogór J.
Studia Periegetica
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2012
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vol. 7
121-130
EN
The aim of this article is to show the development of wine tourism in the Lubuskie Province in aspect of opening a highway Warsaw-Berlin. In this context the article presents the results of a survey conducted among vineyard owners concerning the opportunities, difficulties and prospects for the future. The first part characterizes all the vineyards, their development schemes and the so called SWOT analysis of wine tourism conducted in this area. The second part discusses the opportunities and threats of the local vineyards, and attempts to answer a question to what degree the newly built highway passing across the province will affect the development of wine tourism among Polish and foreign tourists. The research shows that for 94% of vineyard owners the highway will increase the influx of wine buffs to this part of the country. An opportunity also lies in combination of wine services with ecological ones, and convenient EU regulations. However, a certain threat is the lack of uniform state regulations, insufficient support and interest from local authorities at all levels regarding this type of niche tourism. In the Lubuskie Province, its wine tourism can e.g. contribute to the economic development, enhance the standard of living of the local people, as well as reduce unemployment. Consequently, with the development of tourist infrastructure, and much more money will be earmark for a promotion of this region both in Poland and abroad.
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