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EN
The article notes that in recent years it has become an increasingly urgent the problem of introducing media education as part of the educational process aimed at the development of culture media in the society, preparation of the individual to effective interaction with the modern system of mass media, including both traditional (print publications, radio, film, television) and contemporary (computer-mediated communication, Internet, mobile telephony) media. The author shares the view that new information changes in the society caused the phenomenon in which traditional education system is not sufficiently able to meet the needs of the society in the transmission of new values. The role of the teacher and the role of parents as key sources of new knowledge for the younger generation have changed significantly. After all, modern student can faster than any adult obtain information and use it. But at the same time, such changes in unrestricted access to information have many hidden risks that can negatively affect the development of child’s personality. So, modern teachers must learn in practice to solve much more complex problems than the predecessors in order to be ready to implement new pedagogical strategies in the context of masscomputerization and informatization of life. Due to the interest of researchers to this problem, the aspect of the formation of media literacy of future teachers remains insufficiently resolved. As a conclusion, the author argues that deficiencies in the education system in the process of meditization can be corrected through quality optimization of the learning process through the use of media and the active involvement of new media as a tool for learning and sources of innovation to educational research. One of these tools may be a socio-educational advertising as a means of educational work and the development of media literacy of future teachers.
EN
This article analyzes the concept of «readiness for preventive activity» of future teachers. The author defines this notion as the highest level of professional competence, which provides students mastering the system of preventive knowledge, skills and their active citizenship, the ability to solve creative tasks of preventive direction, to predict and simulate the situation against the effects of negative socialization, own the methodology of formation schoolchildren’s positively directed behavior. The author highlights these aspects of formation of readiness for future teachers of preventive activity: coordination (the leader must be able to preventive process to coordinate and ensure the coherence of all the influences of the participants of the process); information (implies formation ability to receive, process and make optimal use of the information that comes from the target audience, as well as other participants in the system of preventive activity); communicative (to develop communicative skills and abilities); creative (to stimulate creative abilities and imagination); reflexive-evaluation (includes objective assessment of its activities and reflection at all stages of the organization of preventive activity). The main conditions for formation of readiness for future preventive activity of the teachers are allocated as follows: 1) update the content, forms and methods of training future teachers to preventive activity by amending the content of general and specific topics related to the problems and implement preventive the course «The Technique of socio-educational work in the modern conditions»; 2) the improvement of programs of training and work practices through the introduction and implementation of tasks for the study of preventive activity; 3) to encourage extracurricular educational work on the formation of health-preserving ideas, skills of a healthy way of life; 4) the connection of additional features of Pedagogical University and social potential of the region in order to improve training of future teachers to preventive activity.
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