Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Refine search results

Journals help

  1. 1 Edukacja Ekonomistów i Menedżerów

Authors help

  1. 1 Warzecha A.

Years help

  1. 1 2012

Results found: 1

first rewind previous Page / 1 next fast forward last

Search results

help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

Loyalty of Employee and Loyalty of Client on the Example of Enterprises of Multi-level Marketing (MLM)

100%
Warzecha A.
Edukacja Ekonomistów i Menedżerów
|
2012
|
vol. 23
|
issue 1
62-84
EN
In modern business conditions talented and effective workers who well know specificity of enterprise and their competition become – after their clients – the most valuable assets. The modern enterprises must build both loyalty of client and the workers’ loyalty. This article presents the definition of loyalty used by marketing specialists and shows the dependences of loyalty of clients and loyalty of staff using the model of sector of MLM enterprises.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.