Thanks to unprecendented technologies and applications, the media space is constantly expanding, social media is gaining ground in the lives of children and adolescents, and the discussion about the positives and potential risks associated with it is intensifying. Based on theoretical and research findings, the paper maps the use of social media in relation to adolescents and their mental health. At the same time, emphasis is placed on the justification of adequate orientation, critical approach and critical appreciation of the offered media contents, with attention focused on the family and its potential in the given context.
Aim. The aim of the article is to identify and describe internet-consumption behavioral patterns that have been common after the Covid-19 restrictions have been lifted. Concept. In July 2022, we conducted a quantitative research based on an online survey in which 800 members for the Slovak Generation Z participated. Results. The results indicate a notable decrease in the quantity of time the Slovak Generation Z members spend daily online, when compared to the time of the Covid-19 pandemic, but the average daily time spent online never returned to the numbers typical for the pre-Covid times. Conclusion. Our data are an asset to the general knowledge base about the Slovak Generation Z internet-consumption behavioral patterns, but they are also specifically relevant for the disciplines of marketing, and mass-media communication, that view the Generation Z cohort as a part of the global audience. Cognitive value. The article contributes to the growing knowledge-base about the internet-consumption behavioral patterns of the (Slovak) Generation Z, and as such could be valuable for building theories about this part of the audience between the years 2020 and 2030, which will be a pivotal time for the development of marketing, internet and mass-media communication and the changes that will occur along with the change of the dominant position from the Generation Y to Generation Z, when it comes to the influence on the world’s mass-media markets, but also in other segments.
Aim. The aim of the article is to map out the current issues related to education in the era of digital and technological changes on the basis of theoretical and research findings. Methods. The published article is based on the theoretical and research findings of various authors and offers a critical reflection on some selected current aspects of education in the digital world, such as the problem of digital dementia and digital intelligence, the addiction associated with it, parenting styles, the development of critical thinking and the formation of a value system. Results. Creating an analysis that explores the current challenges of education in the digital age. Analysing the selected most frequent problems of the subject matter, primarily from the point of view of ethics, sociology, and psychology, based on several researches reflecting the risks of using modern technology and digital media. Conclusion. It is necessary to guide the child from early childhood to build values, critical thinking, but also own self-esteem and empathy. Since the foundations for a child's education are laid in the family, it is precisely family education that can (un)prepare the child for entering the world of digital media and its optimal functioning in it. Cognitive value. The technologies that children and today's young people use in their daily lives affect not only their physical, but especially their psychological health, self-esteem, and critical thinking. As such, it can be beneficial for further building and developing the theory and at the same time be a basis for additional research.
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