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  1. 2 Zarządzanie Mediami

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  1. 2 Oleksy K.

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  1. 1 2023

  2. 1 2022

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Media protest action as a crisis management tool using the exemple of the "Media without Choice" Protest

100%
Oleksy K.
Zarządzanie Mediami
|
2023
|
vol. 11
|
issue 3
247-273
EN
The aim of this paper is to study is to explore the utilization of protest as a crisis management strategy, using the “Media without choice” protest action of February 10, 2021, as a case study. As part of the protest, media and advertising organizations in Poland suspended their activities for one day in response to the announcement of a draft law imposing a new fee on entities broadcasting advertisements. The research aimed to provide a detailed analysis of the actions of media organizations during the protest. Open-ended interviews and analysis of existing data (including press information and the draft law) were used to collect data. The research results indicate that the chosen form of protest proved to be an effective crisis management tool due to the utilization of the characteristics of the media market and the unprecedented nature of the event. The case study also allowed for the observation that achieving the intended goal was possible thanks to the cooperation and solidarity of media organizations that compete with each other on a daily basis.
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Kreowanie wizerunku naukowca w mediach na przykładzie akademickich uczelni badawczych w Polsce

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Oleksy K.
Zarządzanie Mediami
|
2022
|
vol. 10
|
issue 2
135-170
EN
The aim of this paper is to explore how scientists create their image, based on the example of academic teachers working at Polish research universities. Academic teachers are co-creators of the image of the higher education. They are also indirectly responsible for the image of science, the field of study, the scientific discipline they represent, its reception and importance for society. The issue of creating the image of scientists needs to be deepened in the field of scientific literature. The analysis provides a perspective of humanistic management, which main topic are areas directly related to human aspects in managing organizations. The aim of the study was to find an answer to the question of how scientists create their image, as well as to other specific questions. There were qualitative methods used – interviews, as well as quantitative – questionnaires. The research indicated that scientists focus on creating their image by conducting regular scientific research, providing access to their publications, popularizing knowledge and science and developing a network of contacts. For these purposes, they most often use the internet and social media. Their presence in the media is usually used to confirm media agenda. Threats posed by the image shaping of scientists include the creation of pressure and the possibility of experiencing negative comments and criticism.
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