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EN
The People’s Republic of China is currently a country with a dynamically developing economy and strongly progressing globalization. Both phenomena have a negative impact on the preservation and transfer of goods belonging to China’s cultural heritage, in particular the intangible, which is considered to be more fleeting. Folklore and tradition require the development of a special protection system, primarily legal, which will ensure an effective protective mechanism. Actions taken by the Chinese government, in cooperation with UNESCO, have undoubtedly saved many elements of China’s intangible cultural heritage, but still, in the face of changes, traditional Chinese culture is under threat and requires new activities, including those that will engage society in cultivating China’s tradition.
EN
This article aims, first, to present means of protecting fashion design offered by intellectual property law in the People’s Republic of China. The author briefly discusses the intellectual property law system in China, detailing the instruments that help protect fashion designs. Second, examples show how the protection mechanisms of intellectual property rights are applied in practice. The author also briefly describes the characteristics of the fashion industry as a specific market and the potential threats to it.
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