In today’s educational environment, the use of interactive elements in printed study guides is gaining increasing popularity. This article explores their characteristics, types, and significance in the modern educational context. It analyses various types of interactivity, focusing on QR codes and augmented reality markers. Design features that ensure effective knowledge transfer and reader engagement are also discussed. Practical aspects of creating interactive publications that enrich the learning experience and promote the development of interactive teaching methods are outlined. Additionally, it presents examples of study guides with interactive elements that can be used in training publishing and printing specialists.
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