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Resisting the Global Campus: Strategic, Political and Cultural Dimensions Undermining Efforts to Build a Virtual Campus

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Newman L., Windes D.

e-mentor

2017

issue 3 (70)

55-60

This study examines the initiation, implementation, and ultimate elimination of the Global Campus Initiative at the University of Illinois. Using archival data and media reports, the authors examine the events surrounding the initiative through three classic organizational behavior lenses: a strategic design perspective, a political perspective, and a cultural perspective. These perspectives posit that the effectiveness of an organizational innovation depends on whether the strategy and organizational design fit the conditions of its environment; whether internal and external stakeholders believe it is in their interests to adopt the innovation; and whether the innovation can be incorporated into the cultural norms and values of the organization. The data indicates that there was insufficient attention paid to all three areas, which led to the ultimate disbanding of the effort. The outcome of the Global Campus Initiative suggests that organizations seeking to innovate should first address the strategic, political, and cultural forces that may pose a challenge to successful implementation.

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1 e-mentor

1 Newman L.

1 Windes D.

1 2017

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Resisting the Global Campus: Strategic, Political and Cultural Dimensions Undermining Efforts to Build a Virtual Campus