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EN
According to Ernst Bloch, The Principle of Hope [1], can be potentially realized only if the situation is ripe for it. These potentials are constantly created by the changing environment. A company similar in its strategy focuses on particular circumstances in order to survive in the market. This article shows how the changes affect each other at the strategic orientation of a company in the organization and the use of I,T and the volume of tasks.
2
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Service Oriented Management

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EN
In this paper we discuss the activities needed continually to adapt the enterprise in an ever changing environment. Our Thesis is, that it is not enough to observe the markets and to consider the consumer's needs, but it is also necessary to build up customer loyalty and to establish a relationship of trust with the clients in a dynamic evaluating process. In this connection clients will be customers or partners.
PL
Otoczenie organizacji stanowi szczególne wyzwanie dotyczące komunikacji i przepływu informacji zarówno wewnątrz, jak i na zewnątrz. Świat staje się coraz bardziej międzynarodowy i to powoduje, że sieć informacji o światowym zasięgu musi zostać stworzona. Usługom musi towarzyszyć wysokiej jakości informacja. Również uczenie się będzie rozumiane jako zadanie na całe życie. Żeby sprostać tym potrzebom rozwoju społeczeństwa, musi nastąpić zmiana w zarządzaniu, szczególnie jeśli chodzi o sprzedawcę i konsumenta. Artykuł przedstawia wpływ warunków otoczenia na przetrwanie organizacji.
EN
The surrounding conditions of an organization are a special challenge regarding communication and information flow both internal and external. By becoming more and more international, a world wide communication network has to be established. Services have to be accompanied by a high standard of information. Learning will be regarded as a life time task. To meet the need of the vitality of society, a change in management has to be established, especially from salesman to consumer. This paper presents the impact of the surrounding conditions on the survival of a company.
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