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Budowanie wizerunku instytucji kultury na przykładzie Teatru Żydowskiego w Warszawie

100%
Pawlicka K.
Zarządzanie w Kulturze
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2023
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vol. 24
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issue 4
275-291
EN
The research objective of this article is to present the way in which the Jewish Theater in Warsaw has been building its image. To achieve this goal, the case study method was used. The article takes a closer look at the history of the theatre itself, its founder, the legendary actress Ida Kamińska, the troubles with the seat, but most importantly it presents the image transformations that the theatre has been implementing systematically during the time it has been managed by Gołda Tencer. The article was based on the analysis of collected data, Internet searches and author’s observations. The research shows that thanks to the gradual introduction of the rebranding process, the Jewish Theater has gained new audiences, strengthened its image and managed to build a strong brand in the theatre sector.
2
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Wdrażanie założeń zrównoważonego rozwoju w praktyce działań polskich teatrów

100%
Pawlicka K.
Zarządzanie w Kulturze
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2021
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vol. 22
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issue 4
405-418
EN
The aim of the paper is to present how Polish theatres implement the principles of sustainable development in practice in their day-to-day operations. The background for the considerations involves the evolution of the approach to sustainable development observed from the perspective of international documents discussing this concept. The author’s own empirical research consisted of the preliminary survey of the information available on the websites and social media of selected Polish theatres and the questionnaire sent to the theatres in the first half of 2021. The research has made it possible to distinguish four main types of activities undertaken in this respect by the theatres: 1) the content of performances and other artistic endeavours; 2) the day-to-day functioning of the institution; 3) the theatre building and its surroundings, and 4) co-creation and participation in broader initiatives for sustainable development. The questionnaire results indicate that the dynamics of activities in this domain has nothing to do with the size of the urban area in which a given theatre operates, but it is more associated with the fact that the theatres align themselves with the environmental policy of their local governments, and with the possibility of obtaining funds for such initiatives. Furthermore, and perhaps above all, it depends on the theatre’s strategy determining how it operates in the local milieu. Building upgrades involve savings and help theatres build an image of an environmentally-friendly organisation. 
3
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Menedżer, artysta, kapłan… o dyrekcji Jacka Głomba w Legnicy

100%
Pawlicka K.
Zarządzanie w Kulturze
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2020
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vol. 21
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issue 2
187-198
EN
A theatre is where the audience meets the art, a place of culture, but also an organisation typically managed by a strong artist-leader. This organisation, along with its management, have already been examined and discussed from many different angles. In their book The Three Faces of Leadership: Manager, Artist, Priest, Mary Jo Hatch, Monika Kostera, and Andrzej K. Koźmiński deliberate management from the perspective of a theatrical metaphor. By analysing reality through a theatrical interpretation, it is possible to look at the life of the organisation as a closed system with its elements closely intertwined and participating in various types of interactions. In this paper, the observations made by the three researchers will be used to analyse the management tenure of Jacek Głomb at the Helena Modrzejewska Theatre in Legnica. 
4
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Edukacja kulturalna w teorii i praktyce na przykładzie działań polskich teatrów dramatycznych w II dekadzie XXI wieku w świetle badań własnych

63%
Pawlicka K., Kołodziejski M.
Społeczeństwo. Edukacja. Język
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2023
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vol. 18
153-170
EN
The subject of reflection in the articleis the culturale ducation in theory and practice in polish theatres. In the first part the author makes a short recapitulation of definitions and ideas in this  matter and themes of the ongoing discussion on the meaning of cultural education, which  are particularly important. In the second part the author presents examples of educational project in polish theatres, based on own researches.
PL
Przedmiotem refleksji w artykule jest edukacja kulturalna w teorii i praktyce w polskich teatrach. W pierwszej części autorka dokonuje krótkiej rekapitulacji definicji i idei w tej materii oraz wątków toczącej się dyskusji nad znaczeniem edukacji kulturalnej, które są szczególnie istotne. W części drugiej przedstawia przykłady projektów edukacyjnych w polskich teatrach, oparte na badaniach własnych.
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