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  1. 1 Journal of Education Culture and Society

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  1. 1 Ronzhyn A.

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  1. 1 2013

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Online identity: constructing interpersonal trust and openness through participating in hospitality social networks

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Ronzhyn A.
Journal of Education Culture and Society
|
2013
|
vol. 4
|
issue 1
47-56
EN
The present article describes the results of research on online identity construction during the participation in the hospitality social networks. Specifi cally the user references are analy-sed to understand patterns that form the image of a member. CouchSurfi ng service (couch-surfi ng.org) allows users to leave short texts where the experience of hosting/being hosted by a CS member is described, is an evaluation of the CS members of each other’s personal traits, skills and common experience. Therefore references can become a good instrument for portraying a CouchSurfi ng member and understanding his or her particular traits. Refe-rences form an important part of a user’s virtual identity in the network. Using a sample of references of Spanish CouchSurfi ng users, the research established main characteristics of the references, which are the openness, readiness to share ideas and experiences and trustworthi-ness. These concepts illustrate the typical traits associated with a user of the network and also shed light on the activities common during offl ine CS meetings
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