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Identity dimensions versus proactive coping in late adolescence while taking into account biological sex and psychological gender

100%

Kalka D., Karcz B.

Polish Psychological Bulletin

2016

vol. 47

issue 3

300-310

The aim of study was to investigate the relationship between proactive coping strategies and the dimensions of identity formation, along with the role of biological sex and psychological gender as moderators for this relationship. We conducted analyses aimed at showing differences in terms of identity dimensions levels and proactive coping strategies used by a group of individuals with different biological sex and psychological gender. A group of 101 students from upper secondary schools (47 females, 54 males) from Pomeranian Voivodeship took part in the study. We used in our research The Dimensions of Identity Development Scale; The Psychological Gender Inventory and The Proactive Coping Inventory for Adolescents. We found, among others, that in the case of a proactive strategy, biological sex turned out to be a significant moderator in the relationship between this variable and identity dimensions: ruminative exploration, commitment-making and identification with commitment. In the case of instrumental support seeking, psychological gender turned out to be a significant moderator for the relationship between these variables and a part of identity dimensions. The obtained results show that, regardless of whether young people, in terms of characteristics that are stereotypically associated with biological sex, are described as aschematic (undifferentiated individuals) or schematic (sex-typed) when entering adulthood and attempting to constitute themselves, more often cope in a task-oriented manner by trying to create a set of information useful in difficult situations and aspire to obtain informational support from individuals in one’s own social network, who are regarded as safe people.

Płeć, gender i marketing a zachowania konsumentów w ujęciu kulturowym

51%

Małysa-Kaleta A.

Handel Wewnętrzny

2015

issue 4 (357)

276-285

Celem rozważań jest przybliżenie znaczenia płci w kształtowaniu zachowań konsumentów ze szczególnym uwzględnieniem przebiegu procesu decyzyjnego. Specyfika decydowania i dokonywania wyborów rynkowych przez kobiety i mężczyzn powinna znaleźć odzwierciedlenie w działaniach marketingowych przedsiębiorstw, a w szczególności w działaniach z zakresu komunikacji marketingowej (m.in. na etapie formułowania celów, doboru narzędzi i strategii działania, badania ich skuteczności i efektywności). Nowe spojrzenie zakłada potrzebę uwzględnienia w tych działaniach nie tylko płci biologicznej (sex), ale również płci kulturowej (gender). Artykuł ma charakter koncepcyjno-badawczy.

An aim of considerations is to bring closer the importance of sex in shaping consumer behaviours, with a particular consideration of the course of the process of decision making. The specificity of making decisions and market choices by women and men should be reflected in marketing activities carried out by enterprises and, in particular, in activities in the area of marketing communication (inter alia, at the stage of formulating objectives, selecting tools and strategies of activity, surveying their efficacy and effectiveness). The new look assumes the need to take into account in those activities not only biological sex but also cultural sex (gender). The article is of the conceptual and research nature.

Цель рассуждений – приблизить значение пола в формировании поведения потребителей, с особым учетом хода процесса принятия решений. Специфика принятия решений и осуществления рыночных выборов женщинами и мужчинами должна отразиться в маркетинговых действиях предприятий, в особенности же в действиях в области маркетинговой коммуникации (в частности, на этапе формулировки целей, подбора инструментов и стратегии действия, изучения их результативности и эффективности). Новый взгляд предполагает потребность учета в этих действиях не только биологического пола (собственно пола, англ. sex), но и культурного пола (гендера, англ. gender). Статья имеет концептуально-исследовательский характер.

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Identity dimensions versus proactive coping in late adolescence while taking into account biological sex and psychological gender

Płeć, gender i marketing a zachowania konsumentów w ujęciu kulturowym