Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Refine search results

Journals help

  1. 1 Poznańskie Spotkania Językoznawcze

Authors help

  1. 1 Okupnik M.

Years help

  1. 1 2015

Results found: 1

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  philharmonic
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

Ha(e)ndlowe pasaże. Reklama kultury versus kultura w reklamie

100%
Okupnik M.
Poznańskie Spotkania Językoznawcze
|
2015
|
issue 29
EN
In the essay “Ha(e)ndels passages” the slogans of the Poznań Philharmonic were analyzed. The research had two aims. The first goal was to verify whether the advertisings texts, inducing people to the participation in musical events, really differ from the typical commercial advertising. The second aim consisted in the examination if the language of the slogan determines its autonomy and peculiarity. The review of slogans proved that their authors use various communication and language games. Slogans of the Poznań Philharmonic are inventive and intriguing. Cultural organizations are obliged to pay attention to the language of advertisings texts. In promotional campaigns they must not go beyond standards and descend into the level of pop culture.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.