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Marcelina Kałasznik: Ein neues Konzept zur Diskursforschung, dargestellt am deutsch-polnischen Material. Dorota Kaczmarek (2018): Binationale Diskursanalyse. Grundlagen und Fallstudien zum deutsch-polnischen medialen Gegendiskurs. Łódź: Wydawnictwo Uniwersytetu Łódzkiego, 348 S.

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Kałasznik M.
tekst i dyskurs - text und diskurs
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2019
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issue 12
333-337
2
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Argumentationsmuster und -schemata in positiven Arztbewertungen

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Kałasznik M.
Linguistische Treffen in Wrocław
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2021
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issue 19
119-131
EN
Nowadays there is a tendency to use the Internet for everything, e.g. evaluate products, services, people, etc. Online reviews play a major role because they can help determine the likelihood of buying a particular product, the use of a service, or the pre-evaluation of a particular person. In this context, doctor reviews are analyzed in the article, which are understood as texts in which a patient can rate his doctor after the visit or after the treatment. Thus, subjective opinions of the patient about the doctor come to light in doctor reviews. The function of doctor reviews, which are accessible online for everyone, is basically to take your own position on the doctor‘s visit and to describe the impressions. Linked to this, however, is the fact that such texts also have an appealing character in that they can induce other possible patients to choose an appropriate doctor. The corpus of the investigation includes almost 160 medical reviews from an orthopedic surgeon, which were taken from the medical evaluation portal jameda.de in October 2019. In this context, the present article tries to examine which argumentation patterns and schemes are used by Internet users in order to convince other potential patients to visit a doctor and to recommend him to others. In the case of argumentation models, recurring statements about the doctor‘s competence, success of the treatment, friendly and competent care by the doctor and the entire team, about communication skills and stress reduction could be found. These factors determine the overall positive evaluation and the recommendation of the doctor, as well as contribute to the fact that patients thank the doctor in the evaluation. The identified categories, however, also refer to the expectations of the patients with regard to the doctor‘s visit. In the case of argumentation schemes, on the other hand, linguistic means could be identified that introduce a certain type of argumentation (causal, pragmatic and symptomatic argumentation as well as argumentation based on analogy). The analysis is anchored in the field of pragmalinguistics, the results of which can also be important for practice owners and doctors who attach great importance to online marketing.
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Feste Wortverbindungen im Gebrauch – kommunikatives und funktionales Potenzial

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Kałasznik M.
Linguistische Treffen in Wrocław
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2022
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issue 22
451-457
EN
Fixed combinations of words, which are the subject of phraseology research, are characterized by different functions in communication. The topic of the use of phraseological units in certain texts or text types, i.e. their pragmatic potential, was examined in the work of Koller (1977) or Gülich (1978) at the end of the 1970s. The aim of the article is to discuss the results of a new publication from this area by Lüger/Bergerová/Schuppener (2021). It is an anthology that is divided into two thematic areas: phrasemes and their productivity as well as phrasemes in the text and in the discourse, and is rounded off with two reviews of current phraseological works. The collective monograph comprises a total of ten articles in which the problem of the communicative potential of phrases is examined from different perspectives. Various types of text are examined for the use of phraseologisms and their role in communication, e.g. press articles, multimodal online texts, advertisements, press horoscopes, election campaign speeches, etc. Depending on their own research goal and method, the authors concentrate in their investigations on a phrase or analyze the general occurrence of phraseologisms in a specific text. The contributions presented in the volume are not committed to a uniform methodology or material basis, which in this sense can be regarded as a great advantage. This is the basis of the variety of perspectives and the broad insight into the topic.
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Interkulturalität in der Fremdsprachendidaktik und Linguistik. Hana Bergerová/ Gesine Lenore Schiewer/ Georg Schuppener (Hrsg.) (2017): Aussiger Beiträge. Germanistische Schriftenreihe aus Forschung und Lehre. Sprachwissenschaft und Fremdsprachendidaktik im Spannungsfeld interkultureller Vielfalt. Ústí nad Labem: Praesens Verlag, 298 S.

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Kałasznik M.
tekst i dyskurs - text und diskurs
|
2018
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issue 11
529-533
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Lenka Vaňková et al. (Hrsg.), Emotionalität in deutschen und tschechischen Medientexten. In: Wissenschaftliche Schriften der Universität Ostrava, 269 (2012), 208 S.

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Kałasznik M., Universität Wrocław I. f. G. P.
Acta Universitatis Lodziensis. Folia Germanica
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2014
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vol. 10
6
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Jolanta Mazurkiewicz-Sokołowska, Dorota Misiek, Werner Westphal (Hrsg.), Sprachkontakte und Lexikon. Festschrift zum 65. Geburtstag von Prof. Ryszard Lipczuk, Hamburg 2013, 309 S.

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Kałasznik M., Universität Wrocław I. f. G. P.
Acta Universitatis Lodziensis. Folia Germanica
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2014
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vol. 10
7
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Sprachunterricht im frühen Alter – Aber wie?

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Kałasznik M.
Linguistische Treffen in Wrocław
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2019
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issue 16
367-373
EN
The role of foreign language teaching at an early age is proving very important today for a variety of reasons. There are various approaches to this topic in the literature, many of which point out that in the development of the human brain, certain phases can be identified that should be taken into account in for¬eign language learning. These phases are referred to in the literature using the time window metaphor. The various aspects of language learning by young learners will be addressed in the volume published in 2019, the results of which will be presented in the paper.
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Fachlichkeit in der Werbung aus kontrastiver Sicht. Henrike Täuscher (2020): Fachlichkeit in der Werbung für Laien. Deutsche und französische Anzeigen im Vergleich. Berlin: Frank & Timme Verlag, 254 S.

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Kałasznik M.
tekst i dyskurs - text und diskurs
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2020
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issue 13
349–357
EN
The goal of this contribution is to review and to discuss the content of the publication by Henrike Täuscher (2020): Fachlichkeit in der Werbung für Laien. Deutsche und französische Anzeigen im Vergleich. Berlin: Frank & Timme Verlag, 254 S.
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Zum Gebrauch von Fachsprache in der Presse

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Kałasznik M.
Linguistische Treffen in Wrocław
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2020
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issue 18
507-511
EN
Specialistic language research has an important place in linguistics these days. This is due to the fact that a noticeable tendency can be observed that specialistic languages are used more and more in everyday life. Specialistic terms can often be found in the media, including the press, which significantly shapes their use. The article presents a volume concerning the usage and functions of specialistic terms in the daily press. In this study, the authors deal primarily with how the specialistic terms are presented in the German daily press and to what extent do they cause problems with understanding for recipients.
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Nazwy programów telewizyjnych z udziałem celebrytów – próba analizy semantyczno-pragmatycznej

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Kałasznik M.
Prace Językoznawcze
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2016
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issue XVIII/3
PL
Współczesne media w istotny sposób wpływają na kreowanie postaw społecznych, pragnień i ideałów. Szczególną pozycję w tym zakresie zajmuje telewizja, ponieważ dociera ona w tym samym czasie do ogromnej liczby odbiorców. Ważnym elementem programów telewizyjnych są osoby znane. Celebryci realizują w programach telewizyjnych różnorakie funkcje. W wielu przypadkach dostarczają publiczności rozrywki, a tym samym uatrakcyjniają ofertę medialną, czasem występują w funkcji ekspertów. Niezależnie od pełnionej funkcji można zaryzykować stwierdzenie, że media bez celebrytów nie istnieją, podobnie jak celebryci bez mediów, ponieważ to właśnie występy w mediach zapewniają im popularność i sławę. Tematem artykułu są nazwy programów telewizyjnych, w których obecność celebrytów jest nieodzownym elementem. Nazwy programów telewizyjnych, w których pojawiają się celebryci, pozwala z jednej strony przybliżyć ich rolę we współczesnej popkulturze. Z drugiej strony poświęcenie uwagi samym nazwom, ich semantyce, budowie, stosowanym środkom leksykalnym umożliwia wgląd w najczęstsze mechanizmy nominacyjne w tym zakresie.
EN
Present-day media have a significant impact on the creation of social attitudes, desires and ideals. A key role in this respect is played by television, as it reaches a large audience in the same time. Famous people are an important element of TV. Celebrities have a number of functions in television programs. In many cases, they provide entertainment to the public, making the media offer more attractive, sometimes they function as experts. Apart from their function, it can be said that the media do not exist without celebrities, just as celebrities do not exist without the media, for it is the performances in the media that provide them popularity and fame. This analysis focuses on names of some television programs featuring celebrities. On one hand, the names of such television shows may bring their role in modern pop culture closer. On the other hand, paying attention to the names themselves, their semantics, structure and lexical measures used, allows an insight into the most common mechanisms of nomination in this regard.
11
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Formen der (Un)Höflichkeit in Titeln der deutschen Boulevardpresse

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Kałasznik M.
Linguistische Treffen in Wrocław
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2018
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issue 14
63-73
EN
Forms of (Im)Politeness in the Titles of the German Tabloid Press The press language is defined as a special functional style, which is a combination of various language and stylistic forms.When analyzing the language of particular press titles, one can point to the preferred linguistic means that characterize it.This article is an attempt to analyze the language of the German tabloid „Bild“ in terms of forms of linguistic (im)politeness. Base material is made up here of the titles of articles published in the „Bild“ tabloid in September 2012. The choice of press titles as the object of the analysis is dictated by the thesis that headings, as compressed texts about texts, largely reflect the choice of linguistic means used also in the content of articles.
DE
Pressesprache wird als ein besonderer Funktionalstil definiert, der eine Kombination verschiedener Sprachformen und Stilformen darstellt. Analysiert man die Sprache eines bestimmten Pressetitels, erweist sich, dass jeder Pressetitel bestimmte bevorzugte Tendenzen im Sprachgebrauch aufweist. Im Fokus des Beitrags befindet sich die Bild-Zeitung und die Titel deren Artikel, die in Bezug auf den Einsatz bestimmter Höflichkeits- bzw. Unhöflichkeitsstrategien untersucht werden. Das Korpus der Studie bilden Überschriften aus den Ausgaben der Bild-Zeitung, die im September 2012 erschienen sind. Der Auswahl des Untersuchungsgegenstandes, den die Titel der Presseartikel bilden, liegt die Annahme zugrunde, dass Titel als komprimierte Texte über Texte die Sprache des Artikels widerspiegeln.
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Emotionen, Konzeptualisierungen und Sprache. Hanna Kaczmarek (2018): Konzeptualisierungsmuster des ÄRGER-Feldes an der Schnittstelle zwischen Kognition und Versprachlichung. Hamburg: Verlag Dr. Kovač, 366 S.

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Kałasznik M.
tekst i dyskurs - text und diskurs
|
2018
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issue 11
523-527
13
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Projektowy i integrujący charakter lingwistyki dyskursu

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Kałasznik M.
Linguistische Treffen in Wrocław
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2021
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issue 20
415-422
EN
Discourse is a term that is used increasingly both in everyday language and in the terminology ofvarious scientific disciplines. In everyday use it is usually a synonym for conversation or discussionon a topic, in one place or among representatives of a group. The meaning of the term discourse in scientific usage is much more complicated, especially since discourse is an analytical category of different sciences (e.g. sociology, linguistics, literary studies, anthropology, etc.) and its understanding varies depending on the respective discipline. Also within a discipline such as linguistics, which is the focus of the considerations, there are many ways of looking at the discourse. The focus of this article is the monograph by Czachur, published in 2020, which aims to develop discourse linguistics as a research program that has an integrative character. In his remarks, Czachur concentrates on showing how linguistics has prepared itself for the category of discourse by focusing on selected linguists and language philosophers and presenting their language models as well as discussing the achievements of structuralism and the process of overcoming it. Against this background, the discourse is presented as an object of research. In this context, Michel Foucault‘s assumptions are discussed. The author also presents selected approaches to discourse analysis (including those by Jäger, Witosz, Spitzmüller / Warnke and Piekot) and shows what the researchers aimed at with their concepts and how they interpret the discourse for their own research goals. This is followed by the idea of discourse linguistics as an integrating research program. Theoretical and methodological assumptions are reflected upon and a case study is presented in which the research procedure is used. The monograph brings new and interesting insights and represents a new, methodologically and theoretically well-founded program of discourse linguistics.
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Unternehmensnamen aus linguistischer Perspektive. Fabian Fahlbusch (2017): Unternehmensnamen. Entwicklung – Gestaltung – Wirkung – Verwendung. Berlin: Frank & TimmeVerlag für wissenschaftliche Literatur, 315 S.

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Kałasznik M.
tekst i dyskurs - text und diskurs
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2018
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issue 11
535-538
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Ein weiterer Beitrag zur Diskussion über Anglizismen im Deutschen

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Kałasznik M.
Linguistische Treffen in Wrocław
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2021
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issue 19
501-506
EN
The debate about the use of Anglicisms in the German language is not a new topic. For a long time there has been a reflection on what the increasing proportion of English verbs means for German, although this phenomenon polarizes opinions in the public and among linguists. In this context, some fear a decline in the German language. Others see this tendency as a development and enrichment of the German language. This article intends to present the results of the 2020 published by Verlag Dr. Kovač a monograph by Katarína Seresová devoted to this topic. The aim is to reflect on the current state of the discussion regarding the use of Anglicisms in German. In her remarks, the author deals with the following aspects: 1) extra-linguistic factors that underlie the process of borrowing, 2) models and means of word formation, 3) integration of anglicisms, 4) influencing factors of English, 5) advantages and disadvantages of using Anglicisms, 6) Anglicism of the Year initiative, 7) influence of English on the German language. In the article, the results of Seresová’s considerations are presented and commented on against the background of previous research. It is then shown to what extent the monograph enriches the existing literature on the subject of Anglicisms in German and what contribution it makes to research in this area. On the basis of the monograph presented, it can be concluded that the question of Anglicisms in German is still topical, despite a rather extensive scientific description that it has received so far.
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Zu Funktionen von Euphemismen in verschiedenen Texten und Diskursen

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Kałasznik M.
Linguistische Treffen in Wrocław
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2020
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issue 17
389-392
EN
Euphemisms and dysphemisms are linguistic means that are generally used to make something accordingly more beautiful, obscure it or devalue it. However, if one looks at different texts or even discourses, it can be seen that euphemistic and dysphemic expressions can be assigned specific functions and that this form of formulation is also based on different motivations. These are described in detail in the articles from the anthology presented here.
17
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Funktionsverbgefüge – definitorische Abgrenzung, wissenschaftliche Verortung und funktionales Potenzial in der Kommunikation

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Kałasznik M.
Linguistische Treffen in Wrocław
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2022
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issue 21
465-471
EN
Functional verb structure (= FVG) is a phenomenon that continues to be discussed controversially in German linguistics. Despite the relatively long research tradition that goes back to the 1960s, there are discrepancies with regard to the definition of this phenomenon, its pre-location in the language system (assignment to grammar on the one hand or to phraseology on the other hand) and its functions in communication. This problem seems to be noticed in linguistics, as evidenced by the monograph by Volker Harm published by de Gruyter in 2021. The article aims to discuss the newly published monograph by Volker Harm and its contribution to German research in this area. The aim of the study presented here is to develop a new approach to the consideration of FVG. In the description of FVG, the theory of construction grammar and selected concepts of lexical semantics are used. Various characteristics that are traditionally attributed to FVG in research are analyzed in detail and evaluated with reference to the specialist literature and selected examples of the use of FVG. The type of connection between the noun and the verb, and more precisely the implication nominal meaning → overall meaning, is raised as the central criteria for the formation of the category FVG, whereby FVG can be distinguished as an independent class of noun-verb connections.
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Obraz lekarza w języku polskim (na podstawie danych leksykograficznych)

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Kałasznik M.
Prace Językoznawcze
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2021
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vol. XXIII/1
199–213
PL
W artykule została podjęta próba przedstawienia obrazu lekarza na podstawie danych językowych zaczerpniętych ze źródeł leksykograficznych języka polskiego. Punkt wyjścia do analizy stanowią teoretyczne założenia koncepcji językowego obrazu świata (JOS) reprezentowanej przez przedstawicieli polskiej etnolingwistyki. Analiza uwzględnia dwa słowa: lekarz i doktor, które używane są jako nazwy tego zawodu lub tytuły osób wykonujących tę pracę. W celu rekonstrukcji obrazu lekarza w polszczyźnie omówione zostały następujące dane językowe: etymologia, znaczenie, relacje syntagmatyczne i paradygmatyczne tych wyrazów oraz przysłowia, w których występują. Analiza faktów językowych prowadzi do poszerzenia katalogu cech, za pomocą których charakteryzowani są lekarze. Interpretacja wartościujących środków językowych stosowanych w odniesieniu do lekarzy uwidacznia ambiwalentny stosunek do przedstawicieli tego zawodu zakorzeniony w języku polskim.
EN
The article attempts to present a picture of a doctor based on linguistic data taken from lexicographic sources of the Polish language. The theoretical assumptions of the concept of the linguistic picture of the world (JOS) represented by Polish ethnolinguists are the starting point for the analysis. The analysis includes two words lekarz and doktor, which are used as the names of the profession or titles of persons performing the work of a physician. In order to reconstruct the picture of a doctor in Polish, the following language data were discussed: etymology, meaning, syntagmatic and paradigmatic relations of these words and proverbs in which they appear. The analysis of language facts leads to the expansion of the catalogue of features by which doctors are characterised. The interpretation of the value-based language measures used in relation to physicians reveals an ambivalent attitude towards representatives of this profession rooted in Polish.
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Zu Typen und Funktionen von Bildern in der Regenbogenpresse

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Kałasznik M.
Linguistische Treffen in Wrocław
|
2019
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issue 15
133–143
DE
Bildern kommt eine beträchtliche Rolle sowohl in der Alltagskommunikation als auch in medialen Texten zu. In diesem Beitrag stehen ausgewählte Typen von Bildern und ihre Relationen mit dem Text im Vordergrund, wobei das Korpus der Untersuchung Pressetexte aus deutschen Titeln der Regenbogenpresse bildet. Dabei wird davon ausgegangen, dass Bilder als eine Kommunikationsform in gewisser Hinsicht eindeutiger und auch bequemer sind sowie sich durch eine größere informativ-persuasive und visuelle Kraft als Wörter und Texte kennzeichnen. In der Studie wird die Regenbogenpresse auf die Präsenz und Verwendung von Bildern hin untersucht.
EN
An extraordinary role is assigned to images not only in everyday communication, but also in media texts. The focus of this article is on selected types of images and their relationships with texts. The corpus of the study is comprised of press texts from selected glossy magazines. The starting point is an argument that images as forms of communication are in a certain sense more unambiguous and more convenient in some situations and have greater information-persuasive and visual potential than texts. Starting from this assumption, the article attempts to analyze glossy magazines in regard of presence and usage of images.
20
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Hanus, Anna/ Kaczmarek, Dorota (2022), Sekretne życie gatunków. Komunikacja w przestrzeni medialnej – perspektywa germanistyczna. Wrocław – Dresden: ATUT/Neisse Verlag, ss. 302, ISBN 978-83-7977-527-9

100%
Kałasznik M.
Acta Neophilologica
|
2023
|
vol. XXV/1
235-240
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